Jiangxi Clothing Dealers Discuss How To Breed Jiangxi Clothing Brand

　　 clothing The industry was originally a pillar industry in Nanchang, but there has never been a famous brand of clothing in Jiangxi Province. Recently, Hu Junhua, President of the Nanchang Clothing Industry Association, and several vice presidents again sat together to discuss how to breed the brand of Jiangxi clothing. They hope that through the efforts of their own clothing, a group of Jiangxi clothing brands will grow up to achieve the "zero breakthrough" of Jiangxi's clothing brand.

　　 The reorganized chamber holds its own store.

"The Nanchang apparel industry association was actually established in 1998, but at that time all the state-owned enterprises were sponsors. In the past 13 years, most of the enterprises have been restructured or closed down, and the chamber of Commerce has been nominal." Vice Chairman Zhang Zhen told reporters that in 2009, several of them did the domestic work. Brand clothing The 70 and Post-80 entrepreneurs gathered together to discuss the way of development. Because of similar experiences, we all hit it off, hoping to set up a chamber of Commerce to embrace development and find the right to speak for local clothing.

"The first thing we do is to integrate resources and run our own stores. The specific mode of operation is to lease the store as a whole, register the trademark of zhe Lian, and sublet the store to the members at a low price. The core members of the chamber of Commerce shall contribute to the establishment of a commercial operation company responsible for the overall management of the store. " Vice President Xiong Jun said.

In April 28th this year, the chamber of Commerce, Chai Lian Hui store, landed in Shanghai Road, Nanchang, and made its first attempt. We can see that the cost of remote management is eliminated by zhe Lian Hui, and the overall rent is the half of the market price. Some member enterprises are both business operators and shareholders of chambers of Commerce. Many enterprises are attracted to join Chambers of Commerce. Members have increased from more than 100 to more than 300.

Build sales channels and cultivate brand awareness

Jiangxi's clothing industry has never bred a brand, which is related to the guidance of the government. What's more, the brand awareness of entrepreneurs is not enough.

" Spin The clothing industry is a traditional industry in Nanchang. There are more than 3000 textile and garment enterprises, while more than 1000 in Qingshan Lake area, but the famous brand is still zero. The industrial base of Hunan and Anhui in neighboring provinces is not as good as ours. In recent years, many brands have sprung up like mushrooms. " Hu Junhua noted that Jiangxi's clothing companies are mostly OEM, winning by quantity. clothes Earning a few cents or a few cents is at the lowest end of the whole industry chain.

When the international financial crisis happened in 2008, these enterprises were constrained by the reduction of foreign orders and exchange rate changes, and a large number of them fell off. In fact, the added value and profit of the brand will be much higher than that of the production enterprise. Enterprises do not understand this truth, but the pressure of brand is stock, brand operation and market expansion, and OEM is a one-time investment. This is also the annual output value of some enterprises in Jiangxi Province, though they can reach billions of yuan, but they do not have their own brands.

Besides, the attraction of Jiangxi garment enterprises to design and creative talents is not enough. Jiangxi clothing school exports many talents to the province every year, including many fashion brand design directors. "They do not want to stay in Jiangxi, but Jiangxi is mostly pure processing service companies, no brand, no need for creative design. No sense of creative design is a major constraint for Jiangxi to create clothing brand. Xiong Jun said.

The chamber of Commerce found that building the brand needs to open up the market, not only by advertising, but also by sales channels. It is necessary to establish low-cost, rapid expansion of sales channels, so that the clothing of these local enterprises will bloom all over the province and even across the country. After deliberation, the chamber of Commerce reached a consensus and plans to reproduce the mode of zhe joint exchange in the cities and counties of Jiangxi province. "In this way, our local enterprises will have the platform and channel to show their clothing. After a period of market cultivation, the brand effect will gradually become popular among the people."

Zhen Zhen said that the second chaser Union will soon open in Wuyuan pedestrian street. At present, they are negotiating with Yifeng, and they plan to place third chaser Union in the local area.

"The government is also very concerned about the design of entrepreneurship. Jiangxi intends to build a creative industrial park of knitted garments in Nanchang (Jiangxi). Hu Junhua said this is an opportunity to form a good creative atmosphere and promote the development of textile and clothing creative industry clusters. Chamber of Commerce in late September with the help of "Dongfeng", went to Shenzhen to learn advanced experience, and build Nanchang city. Clothes & Accessories At the end of the year, we held a high-end clothing creative forum, inviting guests from home and abroad to make suggestions for Jiangxi's clothing creative industry. At the same time, the "Fashion Week" and the clothing festival will be held to guide and promote the textile and garment enterprises in the city to transform and develop the fashion and creative industries with high design content and high added value.

Production and marketing cooperation industry development and growth

Jiangxi's local brands need to be linked up with production, wholesale and retail in the chain of clothing and textile industry to achieve information exchange.

According to the statistics of the chamber of Commerce, only more than 300 member units in the world can reach 1 billion yuan per year for the clothing of single clothing in winter. And these orders "go" to Jiangsu and Guangdong. Why not give them to Qingdao city? They not only support the garment manufacturers in Jiangxi, but also save the logistics and warehousing costs of the sales enterprises.

"Because the information is not interconnected, clothing sales and production enterprises are completely out of touch." Zhen Zhen said that only by strengthening industry information exchange, selling and production is a virtuous circle, can the industry grow and expand, and local brands can emerge as the times require.

For condensation Jiangxi The strength of small and medium-sized textile and garment enterprises in Nanchang province was founded in September 13th by the Provincial Textile Association of small and medium enterprises associations, which was founded on the basis of the chamber of Commerce of the clothing industry of the city of Jiangxi. It has absorbed more than 200 reputable and well managed members of the local enterprises in all parts of the province. Through this platform, the chamber of Commerce will strengthen the information docking between enterprises and realize the development of the whole industrial chain.

"To develop and grow, financing is a difficult problem, especially small and scattered textile and garment enterprises." Hu Junhua told reporters that now the state has allowed private capital to enter financial institutions, and the chamber of Commerce has launched a new concept: plans to set up industrial financial institutions, and launch "order pledge loan" and other loan models specially tailored for textile and garment enterprises to solve the financing difficulties of the whole industry.

"Our clothing enterprises must not wait, need, or rely on. When they are in trouble, they need to join together to find a way. Many directors of the chamber of Commerce said that if we want to achieve a breakthrough in Jiangxi's clothing brand, we must eliminate all kinds of old malpractices. This is very difficult, but our costumes are always moving forward.