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Zhangcha Knitting First Has "Market" To Rebuild "Field".

2013/10/16 10:17:00 31

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if the map is linked by a line between Jiangsu Changshu and Guangdong Zhangcha, the actual distance between them is close to 2000 km.

Though thousands of miles away, the similarity between the two industries has narrowed the distance between them.

One is the "a target=" _blank "href=" http://www.91se91.com/ "in the Yangtze River Delta", "clothing" /a "famous city, and the other one is the famous knitting town in the Pearl River Delta.

P, Changshu, which is thousands of miles away, is always willing to show outsiders the charm of their "world clothes shop".

Out of Changshou City bus station, the first landmark building brought by this garden city is Changshu clothing city.

In the mall where more than 100 thousand of the business people are gathered, 300 thousand people come in and out of the market every day during the peak season, and the daily flow of funds exceeds about 2000000000 yuan.

back to Zhangcha, Foshan, in the largest cotton distributing center in the country, although cotton yarn annual turnover accounts for 1/3 of the whole country, it has an absolute right to speak for the domestic cotton yarn trading price. However, only a dozen knitting parks in the jurisdiction area are fragmented, and most of the trading links are not in Zhangcha. The appeal for Zhangcha to build a new trading platform is getting louder and louder.

Changshou City, a famous clothing city in the Yangtze River Delta, will be able to bring inspiration to Zhangcha from the stall to the 100 billion trading market.

first, "city" rebuilt "field" .

in many people in Zhangcha, it is imperative to build a new trading market.

"Like the Guangzhou Zhongda cloth market, which controls almost the entire processing industry in Zhangcha, it is working for the Zhongda cloth market."

Li Jun, Secretary of the Party Working Committee of Zhangcha street, Chancheng District, Foshan, bluntly said.

as a famous knitting Town, Zhangcha has over 500 cotton yarn operators and 10000 tons of Japanese cotton yarn.

A research report released by the Chancheng economic and technological Bureau related research group in August this year showed that although most of the cotton spinning enterprises in the whole country set up sales outlets in Zhangcha, Zhangcha had an absolute advantage in deciding the price of cotton yarn. However, due to the lack of a platform similar to the Guangzhou bulk cloth trading market in Zhangcha, the enterprises can not share the profits of the terminal and earn only meager processing fees, which is at the middle and low end of the industrial chain.

"Zhangcha's knitting industry is fully equipped with low cost, but both ends are grabbed by others. One is terminal sales, the other is front-end design, so we need to build a platform to increase the added value of the industry."

Li Jun said.

Although many people agree that the need to create a trading market, many people in the industry have expressed the same question. Next to Foshan's Guangzhou Zhongda cloth market, there are seven or eight cloth trading markets. The daily turnover is more than 2 billion yuan, and has formed a strong agglomeration effect.

How did Foshan get back up?

Changshu garment city has a similar experience.

.

"Changshu garment city is a spontaneous market, starting from 00 scattered vendors."

Mao Hua, director of Party Administration Office of Changshu Garment City Management Committee recalled.

In 1985, standing outside the Changshu bus station, people were coming and going. There were small vendors everywhere. Many Changshu people took their handmade clothes to the stalls near the station. Because of the convenient pportation, the market began to become a city, and more and more small vendors appeared.

in the 90s of last century, although local authorities began to build small market with big shed, they placed small vendors in it, but they were still relatively extensive planning methods.

At this time, the owners of private enterprises such as Suzhou and Wuxi began to plan their own clothing city.

By 2003, Mao Hua and his colleagues began to feel "a great sense of crisis".

"spreading propaganda, and the hardware is much better than our greenhouse."

Mao Hua still impressed the regional division of the clothing city until today. "They also specifically divided the Korean Pavilion and managed it well."

Under such pressure, Changshu garment city began to carry out hardware upgrading.

Data show that Changshu clothing city from 1985 to 2002, covers an area of only about 1000000 square meters, and from 2003 to date, expanded to about 3000000 square meters, nearly ten years invested about 10000000000 yuan to expand and expand the market area.

but Mao Hua noticed that the popularity of the fashion city that began to propagate in the year began to become less popular.

She once again went to these places and found many "alternative" stores in the market.

She believes that this may be due to the investment of private owners, the lack of government led, short profit driven personality, so that they can not see the prospects for development, choose to sell the property rights of the store, "this will seriously affect the professionalism of the market."

and the logistics problems of these garment markets have not matured with the development of the market.

"Simply speaking, it's not convenient to get in and out, and naturally no one comes."

Mao Hua said.

in fact, at that time, the Changshu Garment City, which was undergoing hardware pformation, has not yet fully manifested its achievements. "If it is because we succeeded in hardware pformation and defeated them, it would be impossible."

Mao Hua believes that this is mainly due to the pattern of market formation.

she thinks that Changshu garment city belongs to the "city" reconstruction first, because it is "city" in the front, which means that it has already gathered a certain popularity, such a place must have advantages in all aspects of logistics and pportation.

The first thing to create "field" is inadequate. It is necessary to focus on how to gather popularity from the beginning, such as building convenient pportation and ensuring the integrity of the industrial chain.

planning market requires parking lots first .

for a trading market, logistics conditions can be regarded as the lifeblood of development.

From the location perspective, the location of the clothing city of Zhangcha and Changshu is very similar, and they all belong to the suburbs. With the passing of urbanization, the restriction of the central urban area has begun to extend outwards. Therefore, both cities have assumed the function of "sub center", which means the pressure of communication is increasing.

Changshu garment city has already felt such pressure.

Huang Lin, a native of Changshu, is not familiar with the section of the clothing city of Changshu. For this "world clothes warehouse", the local people in the daytime try to avoid the distance as far as possible.

Huang said.

because close to Changshu bus station, Changshu clothing city is located at the south end of Changshu ancient city, east to Shanghai, South to Suzhou, and west to Wuxi. There are 237 passenger and freight lines in more than 1000 cities in the market.

Foreign pportation is smooth, but with the increase of traffic and traffic in the garment city, the traffic problems in the market have begun to perplex the Changshu garment city.

"because we are close to the central city area, the land resources are very limited, so we can not draw lots of parking lots."

Mao said that in 2003, when planning and developing the clothing city of Changshu formally, because of the problem of land resources, the clothing city began to occupy only 3.71 square kilometers in this area, but in the clothing city which accommodated more than 20 small markets, it was embedded in parking resources.

in addition to dividing the ground parking lots, 10 years ago, three dimensional car parks were built in Changshu clothing city.

Walking into the clothing city of Changshu, we can see that almost every building has three dimensional parking lots, and the building is connected by a flyover. "This way we can get through the traffic between every commercial building."

up to now, there are nearly 6000 parking spaces in Changshu clothing city.

However, there is still a gap for the clothing city which has an average daily traffic volume of 300 thousand.

Zhangcha, where p is the same, may also encounter such difficulties.

Changshu garment city began to explore.

"in the long run, we want to put logistics warehouses outside the jurisdiction area of 3.7 square kilometers."

Mao Hua said that Changshu garment city is now thinking about dividing a specialized logistics storage area, focusing on logistics and pportation, easing traffic pressure.

and in the short term, Changshu clothing city tries to innovate management mode to ease traffic.

Since May of this year.

There are more than 120 special law enforcement officers in Changshu's clothing city. They can undertake many functions such as city management, pportation and so on.

"This is to reduce the blind area brought about by cross enforcement, and with the support of the government, the first comprehensive Pavement Improvement Team in the garment city has been established."

Mao Hua said.

in the clothing city, because the traffic pressure is very large, the problem of stopping and stopping illegally will aggravate traffic congestion.

Data show that, since the establishment of the Changshu Garment City Pavement Renovation comprehensive group, the average number of sheets per day has exceeded 250, and up to now, more than 18500 cards have been copied.

"To a certain extent, this really relieves the pressure of traffic."

Mao Hua said.

development of trade and tourism gathering popularity

in the age of more and more people who think "no electricity is out of business", the impact of the electricity supplier on the offline trading market is a topic that can not be passed around, and the garment industry is a higher degree of electricity supplier in many industries.

According to the latest data, 5% of the clothing trade in China is online.

in Zhangcha, many knitted garment enterprises are actively seeking "electric shock". For example, Anthony, a local leading enterprise, has set up an electric business department a few years ago and has dedicated a new brand of men's clothing on the Internet.

"Now the knitting market must take into account the challenges that electricity providers may bring."

Foshan a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the Secretary General of the clothing industry association Wu Haoliang said.

Changshu garment city has long been aware of the problem of electric shock.

In 2003, when many people were not familiar with the words such as e-commerce and online shopping, Changshu garment city had begun to build its own online trading market.

Mao Hua recalled that at that time, the clothing city and Zhejiang business cooperation, set up a website, on the webpage has the clothing City electronic map, and has selected several hundred markets the high quality enterprise to put on it.

at that time, many experience softwares were developed on the website. For example, input height, data and so on can be directly tried on < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

"Maybe the impact is not too obvious. Later on, this project is not clear."

Despite occupying the advantages of first mover, Changshu garment city has been in the face of the electricity supplier problem has been "do not want to understand", Mao Hua to reporters expressed their confusion, "we are now working with Alibaba, but in the electricity supplier, many problems still do not understand."

whether or not to deal with the potential threat of reduction in the popularity of the electricity supplier, Changshu garment city has made some attempts.

In the market area of 3 million 500 thousand square meters of clothing city in Changshu, it contains nearly 100 thousand business people.

People who have been to the clothing city know that the main feature of this market is wholesale, which makes the market more popular at 3 a.m., and at 3 p.m. most of the pavements are closed.

in order to change the lack of popularity in the afternoon and evening, Changshu garment city began to develop business and tourism.

"In 2007, we began to develop in the direction of tourist attractions, rebuild infrastructure, and successfully get the plaque of 4A attractions."

Since then, some tourist buses have begun to appear in the clothing city of Changshu.

although the clothing city of Changshu is only 3.71 square kilometers, there are nearly 30 markets inside and outside. The women's clothing center and men's wear center, which are specially classified, become the inconvenience of tourists at this time.

"The commercial buildings are far apart, even if they are sent by a shuttle bus."

Mao said.

aiming at this problem, the staff of Changshou City Garment City pondered and pondered over the map of the market, and suddenly found that all the markets had just formed a circle, and the center of the center was the gathering area of some peasant houses.

So a bold idea was put forward. Why not pform this area into a tourist center?

The idea of began to be practiced in 2008.

The middle area has been set up as a special tourist center, and has been built into a large square. There are all kinds of catering services on the square, while the negative one is divided into 30 thousand square meters of shopping mall. The mall has gathered all the representative enterprises of men's clothing, women's clothing, < a target= "_blank" href = "http://www.91se91.com/" > shoes > /a, etc.

"the future direction of the trading market is the comprehensive business district, so from the tourist center, we began to increase the entertainment and entertainment services."

Mao Hua pointed to a building in the clothing city.

This building, with the banner of the "modern paradise show", serves as a venue for new product launches in the clothing city. Every day there are some professional overseas models, and various foreign style dance performances.

"P", "this kind of tourism and service industry is embedded, so that the market has achieved a zero sum camp. In the future, we will further develop business and tourism."

Mao Hua said.