Apple Corp Poaching Burberry CEO Angela Ahrendts

< p > Apple Corp CEO Burberry a href= "http://www.91se91.com/pioneer/" > Angela Ahrendts < /a > serves as the senior vice president of retail sales. It has caused thousands of waves, and the voices from the IT sector to the luxury sector have been bubbling with excitement for a long time.

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< p > < strong > from Burberry to Apple executives Ahrendts eight highlights < /strong > /p >

< p > - she is an expert in digital marketing: < a href= "http://www.91se91.com/news/index_c.asp" > Burberry < /a > under her leadership, it has become the digital pioneer of the high-end fashion industry. From online stores to social media, from the lead network live show to the flagship store's full digital equipment, from the cooperation with Google "kiss" activities, to dozens of iPhone5S live broadcast of the show.

In Burberry, her idea is "to serve all customers in all regions and on all platforms."

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"P" - she is "a href=" http://www.91se91.com/news/index_c.asp "> luxury" /a "expert: before Burberry, she worked in the American designer brand Donna Karen and American fashion house Warnaco and Liz Claiborne.

Her appointment shows Apple will stick to the high-end market.

The previous Apple retail executives came from the mass consumer industry, Ron Johnson came from the supermarket chain Target, and Browett came from the electrical retailer Dixons and the British supermarket Tesco.

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< p > - she is a retail expert: at present, the number of Apple stores is still very small, which is disproportionate to its huge sales scale, and will expand in the future.

Burberry, with the joint efforts of Ahrendts and her predecessor, Rose Marie Bravo, has been carrying out comprehensive rectification of the global distribution network for several years. At present, the proportion of direct sales has reached 71%. Under her administration, sales of Burberry increased from 740 million pounds in 2006 to nearly 2 billion last year.

Apple's annual sales volume is nearly $156 billion 500 million, and its direct sales account for 12%, which has doubled since two years ago and will continue to grow in the future.

(however, the apple store's Ping efficiency is much higher than that of Burberry) < /p >

< p > - she is a cross-border expert in fashion and technology: a series of digital innovation of Burberry has a good reference for apple to develop wearable technology such as iWatch.

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< p > - she is an American, but she also understands Europe and China: three years ago, Burberry withdrew 70 million dealers in China and took 50 dealers' stores in mainland China to achieve full control of this important market. After rectification, Burberry now has 69 outlets in China, accounting for 14% of its global sales. This proportion is comparable to that of apple: last year, apple accounted for 15% of the total sales in the Greater China region.

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< p > - her professional image is dazzling, but her personal style is down-to-earth: she is from the midwestern state of Indiana and graduated from state Ball University (and the famous talk show host David Letterman is alumni).

Despite many years of immersion in the luxurious world of luxury goods and going to the Silicon Valley where liberalism prevails, she is a devout Christian who reads the Bible everyday and wears the cross necklace.

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< p > - she is 6 feet 3 inches (1 m 9) tall! < /p >

< p > - she will be the only woman in Apple's top management team. In the future, she will become the most brilliant female leader in Silicon Valley with the female COO Sheryl Sanderberg of Yahoo CEO Marissa Meyer and Facebook.

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