Adidas Fully Supports The 2013 Beijing Marathon

The 2013 Beijing Marathon came to an end. Adidas sponsored Kenyan athlete Benard Kiplop won the silver medal in 2 hours, 7 minutes and 19 seconds, and broke the record set by Japanese athlete Naoyu Taijie in 1986 together with other two competitors.

　 Join the Kupao Group

World leading sports brand Adidas Sponsored Beijing Marathon for the fourth consecutive year, and as an official partner, it brought a series of products to meet the different needs of runners from mini marathon to full marathon, and witnessed the birth of PB together.

Adidas borrows the platform of Beijing Marathon to embed the traditional activity of Love Run into the 4.2km mini marathon, providing an excellent opportunity for adidas employees, families, friends, business partners, government agencies, public welfare organizations and media friends to understand and support adidas public welfare undertakings while experiencing the atmosphere and fun of the running carnival, Contribute to corporate social responsibility projects such as Shaanxi Rural Children Development Plan, Zhejiang Migrant Workers' Children Assistance Plan and Adidas Youth Special Counselling Plan.

At the Beijing Marathon, Li Mu, the head coach of the Beijing Men's Volleyball Team, Wang Chen, the team leader, and others were invited to participate in the Adidas "Cool Running Team" camp. All the staff of the CCTV sports channel "Start with May 1" wear the running tools provided by Adidas to strive for the PB goal of Beima. The adidas Love Running Group also joined the camp of North Malaysia with adidas employees, family members, friends, business partners, government agencies, public welfare organizations, media friends, etc. to make contributions to public welfare.

　　 Innovative equipment marathon

As the top marathon event in China, the Beijing Marathon has won the support of many runners this year. At 22:30 on September 8, only 13 hours after the official launch of registration, all 30000 places were declared full. This speed has set a new record for the registration of domestic marathon events, significantly breaking the historical record of 94 hours of full registration held by Beima last year.

Since becoming the official partner and the only designated sports equipment supplier of Beijing Marathon in 2010, Adidas has injected new impetus into this historic event with its professional background and innovative spirit. As a global leader in innovation of running equipment, adidas has launched a series of top Professional running shoes , including adiStar, Supernova, adizero, Response and other series. Its professional running clothes are also favored by top athletes. In addition, adidas has also provided professional running equipment for all participants, judges, staff and volunteers in North Malaysia.

　　 Personal best technology helps

Since July this year, Adidas has launched a series of marketing activities to build momentum for "Beima", and launched a pre running training camp for Beima with the theme of "Witness My PB" in various places, attracting runners from all walks of life, setting up their own PB goals and challenging themselves on Beijing Marathon, so as to feel the fun of running with "all your strength".

In order to achieve PB results, besides reasonable training methods, a high-quality running shoe suitable for oneself is absolutely indispensable. As Adidas classic shoes, the whole series of adizero fully covers the needs of runners at all levels. The adizero family presents adizero adios boost with new boost technology combined with Continental brand rubber outsole to provide strong support for marathon runners. The adizero boston 4 uses adiPRENE with a new formula, and the midsole elasticity is 10% higher than that of previous years, As the most stable high-end model, the adizero tempo 6 provides the FORMOTION system for runners who need additional lateral support.

Since 2013, the highly concerned boost technology has also developed new styles. The new energy boost colors are more colorful, and the new sonic boost integrates the scientific layout of boost midsole heel and EVA materials. The comfort and shock absorption of this shoe are favored by people. At the same time, in the top luxury configuration, the booster uses the FORMOTION original with boost materials, Undoubtedly, it can be called the best balance of "shock absorption+cushioning". At the same time Supernova The Supernova Glide 5 and Supernova Sequence 6 were also officially launched this month. This series is equipped with adiPRENE cushioning material and Formotion system, which has better protection and sports performance, and can easily meet the demanding needs of half marathon and full marathon runners for running shoes. The three series have been launched in full line, bringing a variety of high-tech running shoes adapted to the characteristics of runners at different levels to the majority of marathon enthusiasts.