Nearly 40 Domestic Enterprises In Wenzhou Go To Shanghai To Learn The Classics.

< p > by the end of 2012, Semir apparel has 7728 sales outlets nationwide, with a revenue of 7 billion 63 million yuan.

This year, Semir has acquired Ningbo fashion men's wear GXG, acting Italy high-end children's wear Sarabanda and Minbanda and South Korea's Fashion Fashion Co., Ltd. joint venture women's clothing brand it MICHAA, Semir brand group is becoming stronger and stronger.

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< p > "to see such an enterprise, I feel that there is hope for Chinese enterprises."

Out of the staff laundries of Difeng Group Co. Ltd., Xu Xiaochun, chairman of Lei Bao Garments Co., Ltd., sighed, "who dares to belittle Chinese clothing enterprises in such a way that every detail is the ultimate enterprise."

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Nearly 40 Wenzhou clothing enterprises owners, including P, Zhejiang, Semir, Zhejiang and Shanghai, are visiting and studying.

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< p > "pride, shock."

It's the feelings of these business owners after their visit.

And the reporter's live broadcast of WeChat was also concerned by many bosses such as snow song, bagpipe, ORL and many other Wenzhou a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprises < /a >, they are proud of Wenzhou's enterprises.

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< p > < strong > Di Feng < /strong > /p >

< p > < strong > extreme quality > /strong > /p >

"P", "Di Feng" in the eyes of peers, was once a hidden champion in the a href= "http://www.91se91.com/news/index_c.asp" > casual men's clothing "/a" OEM processing industry, providing services for the top brands at home and abroad.

Each customer has a designated designer and a customer representative to track the whole service.

In order to really Seiko, even take the initiative to refuse customers.

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< p > now, in the Shanghai Qingpu area's construction area of nearly 80 thousand square meters of Di Feng international operation headquarters park, we have seen the pformation of Di Feng, has become Italy's top clothing brand VERRI, Italy jewelry international luxury brand DAMIANI (Dai Mei ya) and Italy accessories brand BLISS, Italy VERSUS (Wei Shang Shi) coffee, big horse Western food and so on nearly 20 international famous brand general agent of Greater China.

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< p > into the office of Di Feng, the whole digital, intelligent and humanized infiltration, almost every detail reveals exquisite.

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< p > net center, which can simulate video conferences and multinational meetings. Designers can even see the details of fabrics.

All video and electronic devices are fully intelligent controlled, including curtain drapes in conference rooms, and automatically pull on rainy days.

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< p > employees' office seats and tables are all Steelcase, a chair of more than 4000 yuan, and the design is more comfortable.

There are different leisure areas on every floor of the office building, and all the furniture is made by famous teachers.

The hotel style apartment employs solar thermal circulation system, 24 hours hot water supply, low carbon energy saving and green environmental protection.

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Weng Xinguo, the president of the P > Di Feng Group, said that there are many talents in Shanghai, but it is a problem to recruit people and keep people.

He confidently said that the hardware of Di Feng company was better than that of 50% of the employees. "All I have to do is to keep up with the hardware, management and other software, and choose the target to go on unswervingly."

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Semir < /a > /strong > /p >

< p > < strong > shock speed < /strong > < /p >.

< p > walking into the three-dimensional warehouse of Semir Shanghai Park, we can only use the word "shock" to describe two: 16 laneways, each 100 meters deep and 24 meters high.

40 thousand pallets, all computer control, only need three or four people to control, logistics to achieve 70% automation, storage turnover capacity reached 100 million.

You can distribute 170 thousand pieces of winter clothes or 400 thousand pieces of summer wear every day.

In this warehouse, there are more than 60 logistics companies distributing goods for Semir every day.

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< p > by the end of 2012, Semir apparel has 7728 sales outlets nationwide, with a revenue of 7 billion 63 million yuan.

This year, Semir has acquired Ningbo fashion men's wear GXG, acting Italy high-end children's wear Sarabanda and Minbanda and South Korea's Fashion Fashion Co., Ltd. joint venture women's clothing brand it MICHAA, Semir brand group is becoming stronger and stronger.

On the basis of consolidating and developing the original market position in casual wear and children's clothing, through the implementation of multi brand strategy, the company has become a multi brand clothing group covering children's clothing, adult wear, high and low end businesses, covering shopping malls, stores, electric business and shopping centers.

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Qiu Guang, chairman of Semir P, said that Semir clothing had always had a brand dream of "your whole life" at the beginning of its establishment.

And multi brand is bound to be the future trend of successful apparel group.

Similar cooperation is bound to continue. In choosing partners, three principles must be followed: first, enterprises have growth, financial norms, and their own management team; two, they are not in conflict with Semir's brand positioning now, and can grow into a leading position in the field in the next few years. Finally, if we want to win together, we can only go far if we win together.

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< p > < strong > enterprise experience < /strong > < /p >

< p > Zheng Chenai, chairman of Wenzhou clothing trade association, and chairman of Zhejiang ononi apparel Co., Ltd.: Di Feng is a typical example of OEM manufacturing enterprises pforming into brand enterprises.

If Semir is developing horizontally and speaking with data, then Di Feng is developing vertically and is in the period of brand cultivation.

As a high-end fashion brand operation company, di Feng's hardware is undoubtedly very exquisite.

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< p > Cai Huantian, chairman of Wenzhou clothing trade association's foreign trade branch and chairman of Zhejiang fist Clothing Co., Ltd.: Semir's speed is too shocking. It also gives us small and medium-sized enterprises a great sense of urgency.

The next market is big fish eating small fish.

If small businesses want to survive, they must find their own positioning or methods, otherwise they will disappear quietly in the market competition.

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< p > Xu Zhengsu, vice chairman of Zhejiang Kuai Shuai Garments Co., Ltd.: seeing Di Feng, I really feel that the different development of the business as a business owner is different.

The positioning of Di Feng to build a world-class enterprise is very clear.

The idea of innovation is amazing.

And Semir's ability to integrate resources can only make us look up.

In the market competition, enterprises must have a clear and clear positioning, and then look far away.

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Xu Yunxu, chairman of Wenzhou tengxu Clothing Co., Ltd., Mr. P: I am proud of our Chinese clothing brand.

We can make the details perfect and the best for the sake of brand and quality.

This extreme also brought me a great shock. This is the attitude of making boutique brand, and let us see persistence and determination.

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