Zhejiang Hangzhou Promotes The Pilot Work Of Chemical Fiber Textile Industry Cluster

Zhejiang Xiaoshan government has made the development of chemical fiber cluster brand as the development focus of local industry, has formulated the overall plan for brand development, and has accelerated the promotion of chemical fiber spin Pilot work of international brands in provincial regions of industrial clusters.

These works specifically include: first, the preparation of the regional brand master plan. In the context of global economic integration, Xiaoshan chemical fiber textile industry should fully consider the characteristics of Xiaoshan chemical fiber intermediate products and the fact that some downstream products have high international and domestic market share, and take building a "world chemical fiber production base" as the international positioning of industrial development, The goal is to establish a regional brand of "Xiaoshan Chemical Fiber", while actively cultivating downstream sub industry brands such as "China's Lace City" and "China's Down City". Under this orientation, we should carry out the preparation of the regional brand master plan, clarify the advantages and disadvantages of the region, and find the practical path and various policies and measures to create regional international brands.

Second, focus on regional brand marketing, publicity and management, and create regional brand culture. With the goal of improving the comprehensive value of the regional brand of "Xiaoshan Chemical Fiber", Xiaoshan will further strengthen the planning, promotion and operation of regional brands. The region has formulated a regional brand promotion plan, striving to successfully register the collective trademark based on "Xiaoshan Chemical Fiber" and establish a trademark use and management system through three years of efforts.

At the same time, Xiaoshan District promises to continue to hold the "China Silk and Women's Wear Exhibition" and the "China Down Products Expo and Xiaoshan International Down Festival" to expand the international popularity of upstream and downstream products in the chemical fiber textile industry. In order to promote regional brands, Xiaoshan will also be spun by the district clothing The Association took the lead in organizing key enterprises to participate in influential professional exhibitions at home and abroad with the unified image of "Xiaoshan Chemical Fiber".