The Risk Of Online Counterfeiting Of Big Brands Still Exists

How to distinguish whether the products purchased overseas are genuine? You may rely on the special ticket provided by the seller. However, in fact, whether LV or Hermes, their special ticket can be bought on the Internet for only a few tens of yuan. Many of them can escape the "magic eye" of two-dimensional code verification. Can the barbaric "genuine ticket" people still prove the identity of the big brands?

Before Lenovo, LV once again raised the banner of "cracking down on fake goods" in China, hoping to curb the proliferation of online fake goods. The status of luxury goods in China has become increasingly awkward: the price advantage of counter products is missing, and popularity is declining; The business of overseas purchasing agent has been growing, but the true and false are mixed and lack of guarantee.

Merchants display receipts that can be identified by two-dimensional code

The risk of buying on behalf still exists due to the crackdown on counterfeit goods on big brands

A few days ago, luxury brand LV came to China again to crack down on counterfeit goods. This time, it aimed at the online market.

It is reported that LV and a large domestic shopping website have signed a memorandum of cooperation to jointly combat piracy, and the two sides will carry out more in-depth cooperation in a series of fields such as complaints, inspections, and monitoring of counterfeit goods.

This move has also been interpreted by many netizens as the determination that "the website will no longer sell LV fakes", which also exposes various risks of online shopping brands.

At present, more than 130000 products have been produced by inputting "LV purchase on behalf" on the shopping website, of which the lowest price is only 1380 yuan LV Speedy series handbags, while the price of LV limited edition city symbol splicing bags is million yuan. Among the numerous products, many sellers have identified themselves as "high imitations" and "A-goods", which also makes the price of the luxury goods purchasing market more confused.

In recent years, there are many cases of "cracking down on counterfeits" of international brands in the Chinese market. LV, Swarovski and other big brands have called with some domestic businesses. LV even took the shops selling fake goods in Nanjing to court, showing his determination to crack down on fake goods.

Fake receipts grow savagely, and many can escape "verification"

Although many buyers rely on the "counter receipt" and "brand ID card" issued by the seller to identify whether they are genuine when purchasing overseas, at present, the only evidence that can prove the identity of luxury goods seems to be less reliable.

"Many agency stores buy fake invoices of big brands, and the invoices are made just like the real ones, which can't be seen by ordinary people," said Miss Chen, who used to do Taobao agency business.

On the Internet, the search keyword "luxury invoice" shows "no content", but after changing the keyword, you can still find a large number of online stores selling luxury ticket counters and packaging, and the price of printing a luxury ticket is between 5 yuan and 20 yuan. An online shop called "Gift Box Packing Shop" provides printing services for large brand small bills. "The model, amount, name and date can be customized, and we issue small bills at the Hong Kong counter." Staff introduction. It is reported that the shop can provide counter invoices of LV, Hermes, Celine, Chole and other big brands.

In addition, the receipt issued by the shop owner also has the "anti-counterfeiting function". The LV receipt sold by an online shop has a QR code printed on it. The shop owner introduced that the QR code in the fake receipt can be used completely, and the store address in Hong Kong can be successfully queried. In addition, as the "supporting" of small bills, UnionPay POS swipe cards and luxury ID cards can be purchased. A complete "genuine evidence" of a large brand can be obtained at about 20 yuan.

The counter does not inspect the goods. Who can prove the identity of the famous brand?

In many online stores of luxury goods, in addition to issuing a large number of bills to prove the authenticity of the goods, the merchants will also bring a "support counter inspection", which has also become a "reassurance" for many buyers to place orders. However, the fact has proved that this sentence is basically a "blank check".

"The big brand counters generally do not deal with the goods without small bills from the counter, that is to say, the domestic counters for bags purchased overseas will not provide inspection services." The relevant person of Hangzhou Department Store said. According to an overseas shopping seller, if you want to verify whether the overseas shopping receipt on your hand is true, you can take the barcode on the invoice to the domestic counter and swipe it. If you can display product information, it is genuine, but this is also very difficult to operate in the domestic counter.

Although the shopping mall does not conduct genuine inspection, many overseas shopping sellers have developed unique inspection methods. "You can take your bag to the counter and ask for polishing or repair. If you buy fake goods, the waiter at the counter will politely refuse you." said Xiao Tao, a overseas shopping seller studying in the UK. In addition, many overseas shopping customers will go to some luxury wash shops or second-hand stores to ask the master inside to help identify the authenticity. "But even if it is fake, it can only be accepted. Overseas purchasing agents are generally not allowed to return goods, and buyers know that it is difficult to be genuine if it is so much cheaper than the counter," said Xiao Tao.