Quanzhou Children'S Shoes Brand Launches Functional Products "Technology Marketing" To Boost Brand Development

P > strong > the technological breakthrough of new brands in new brands < /strong > < /p >

< p > under the situation of relatively low overall industry, this year, Ka Dao Tong "a target=" _blank "href=" http://www.91se91.com/ "shoes < /a" will add 500 terminal stores in the second tier shopping mall nationwide.

As the rising star of the industry, where is the bottom of the card expansion? "The key is the bottom line of our products."

Fu Ziyang said frankly, the homogenization competition of children's shoes industry has been serious. For the later development enterprises, if they are just imitating, there will be no way out for them.

Therefore, the product positioning of the card road is the combination of functionality and fashion, through the appearance of consumers, through functional increase product connotation, thereby increasing the added value of the product.

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< p > it has been revealed that the main functional product of the card road is three ventilation shoes, which not only can prevent water from oil, but also has the function of air permeability.

Originally, the shoe was introduced into the world leading a target= "_blank" href= "http://www.91se91.com/" > textile < /a > Assistant Specialist -- the new technology of Rudolf, Germany. After six months of technology development and hundreds of people's trial wear, the vamp was treated by special technology, such as lotus leaf surface with special waterproof layer, water droplets form water droplets on the vamp, unable to penetrate the upper surface, and play a good waterproof protection function.

At the same time, the special coating treatment on the vamp, ink and dirt can not be absorbed on the upper surface, ensuring that the vamp is clean and refreshing, and has good oil and dirt protection functions.

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< p > after the appearance of this functional shoe, sales volume has set a new record for the card pass product, and the return rate is very high.

Because of the high value-added products, the card road smoothly entered the high-end shopping malls of the second tier cities, and the average selling price of each pair of children's shoes was two hundred or three hundred yuan, the highest price could be sold to four hundred or five hundred yuan.

"Scientific and technological, ingenious products must be the biggest competitiveness of enterprises."

Fu Ziyang said.

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< p > < strong > > the industry collectively moves towards scientific and technological < /strong > < /p >.

< p > in addition to the new a href= "http://www.91se91.com/" children's shoes such as "card road", "cool", "6+1", "ambry fashion shoes" and so on, the brand names of children's shoes, such as POOVE, ABC, foot friend and Cambridge, have also displayed their own functional products and promoted brand upgrading.

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< p > according to Chen Jinbo, general manager of POOVE (China) Co., Ltd., in recent years, the company has paid special attention to the functional R & D of products, aiming at the characteristics of more outdoor activities for young people, adhering to the path of international cooperation, improving the function and technology, and working with Dow Chemical, a leading technology company in the world, and relying on the technology services of local enterprises' shoes and shoes, greatly improving the technical content of products and meeting consumers' consumer advocates and needs for health and environmental protection.

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< p > in science and technology, ABC children's shoes form a strategic partner with the Chinese Academy of Sciences. The contents include the establishment of the enterprise standards for antibacterial children's footwear and clothing, the technical requirements and testing methods for the antibacterial children's shoes and garments, the establishment of the laboratory for testing the antibacterial children's shoes and clothing, the establishment of the laboratory management procedures for antibacterial testing and the testing procedures for the antibacterial properties, and the related technical research and project development of the antibacterial children's shoes and clothing, so as to improve the comfort level of children's shoes and clothing and promote the healthy growth of children.

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< p > "the strategic cooperation between the ABC brand and the Chinese Academy of Sciences will further promote the rapid upgrading of ABC brand's commodity strength."

ABC company official said that this year, the ABC brand has formulated the "A+ superior product, loves in the detail place" the product promotion idea, carefully examines in the most easily neglected product detail.

The ABC brand's strong cooperation with the Chinese Academy of Sciences will provide strong antibacterial function support for the "A+" products, and will also provide healthy and comfortable quality products for the healthy growth of millions of Chinese children. At the same time, the ABC brand's love for children will be small enough to go to the details.

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< p > < strong > "technology marketing" boosted brand development < /strong > < /p >

< p > "enterprises always lead the frontier of science and technology and launch functional products. The simplest way is to borrow power."

Pang Xiaozhong, director of the Department of physical culture and sports administration of the State General Administration of sports, said that the most convenient way for children's shoes enterprises to use limited funds to do research and development is to learn to serve themselves by scientific research institutions at home and abroad.

It is not enough for an enterprise to rely on itself for scientific research and ten thousand engineers.

In fact, this is completely unnecessary.

The development of children's shoes enterprises is still relatively weak. What is most needed now is the ability to integrate resources and utilize resources.

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< p > "enterprises may not need to build a large research room for themselves, but we must be keen to catch up with what advanced shoes and materials are being researched at home and abroad, and which scientific research institutions have developed the advanced performance of children's shoes."

It is not enough to do well in R & D and master cutting-edge technology, and we need to speak out loud.

Pang Xiaozhong believes that from the perspective of the development of children's shoes, it is a powerful and effective way to impress consumers to do well in science and technology and to realize their brand value through scientific and technological marketing. This is a very direct and real pmission, which is a brand personality, which affects purchase decisions.

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Zhang Congming, chairman of Jinjiang Mingwei shoes and Garments Co. Ltd., is deeply touched by this. As a "outdoor equipment for young people", Mingwei's camel brand product has many functions such as rain protection, windbreak and breathability, and its high technology content is the distinctive feature of its brand. P

"Our products have highlighted a function, and have applied for several patents. In the external propaganda, we spread these high-tech contents in the language that people understand, not only directly pulling the sales volume of their products, but also enhancing the popularity and recognition of camel brand."

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< p > "science and technology must be the future trend. With the rapid development of children's shoes enterprises, technology marketing will soon become a powerful weapon for enterprises in brand promotion."

Xie Jiasheng, Secretary General of Fujian children shoes industry association, also said that only by converting technology into productivity can enterprises' technology marketing be meaningful.

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