China'S Garment Industry Set Off High-End Custom Wind

< p > < strong > clothing industry looks back at the past < /strong > /p >

< p > by the end of 2012, the total inventory of 42 listed companies in China's clothing industry was as high as 48 billion 300 million yuan.

This huge figure is a huge stone on the clothing industry, and the future of the garment industry is worrying.

Soon, the rob report on luxury consumption statistics released.

Statistics show that during last year's "eleven" golden week, Chinese luxury goods consumption rose to 24 billion yuan, surpassing Japan and Europe and becoming the largest buyer of luxury goods market in the world.

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The data of the "P" rob report shocked the whole world and shocked the domestic garment industry.

Inspired by this data, the domestic garment industry has finally realized that with the improvement of China's economic level, people's purchasing power has gradually increased. Traditional clothing can no longer meet their increasing demand for clothing function. The clothing industry needs to be updated, and the improvement of clothing positioning and the development of high-end customization are the best way for the apparel industry.

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< p > < strong > clothing industry overlooks now < /strong > /p >

"P >" for thousands of years, the functional requirements of clothing have been changing, from wearing warm to wearing, from wearing to wearing damp, and now personalized and private.

With the development of the times and the progress of the market, people will no longer be satisfied with the garments produced by standard codes, and the crash shirts have become one of the most unacceptable things for them.

Hengrun, general manager of Shenzhen clothing company, Sun Ping, said.

Shenzhen Hengrun Kang clothing company is a famous clothing enterprise in Shenzhen. Its famous clothing brand is JEXDA (Jesse DA).

Since its establishment, the brand has taken the main route of foreign trade export. Its products have absorbed the popular information from Europe and the United States, and integrated the needs of young urban women in pursuit of fashion trends.

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< p > but Ms. Sun Ping, manager of Hengrun Kang, knows that if the company just keeps doing this, if it keeps on developing and undergoes development, it will one day be eliminated by the market and go into a difficult position.

Especially in recent years, foreign trade is becoming more and more difficult, and it makes her realize that the company is in urgent need of pformation.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > dress customization > /a > came into being in nineteenth Century, mainly concentrated abroad.

A large number of data show that China has many people buying high-end tailored clothing abroad every year, and their consumption volume even exceeds that of other countries. This fully shows that high-end customization is also a market in China.

After repeated reflection, Ms. Sun Ping developed the strategy of high-end garment customization for Shenzhen Hengrun clothing company, leading the pformation of Shenzhen Hengrun Kang garment company and becoming a pioneer of China's high-end custom industry.

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< p > < strong > high-end customization outlook for the future < /strong > < /p >

"P >" since the domestic a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > companies have been pformed, the high-end clothing custom has been spread only in the minority range, until a windfall called "Li Yuan Stly", the high-end domestic clothing custom into the public view, widely known to all.

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< p > "as the world's largest population and the world's largest" a href= "http://www.91se91.com/news/index_c.asp" luxury goods < /a > consumer countries, high-end customization has broad prospects for development in our country. What we are seeing now is just the tip of the iceberg. I believe that in a few years, high-end domestic customization will be able to compete with foreign brands, so we will no longer need to travel long distances and take dozens of hours to go abroad to make high-end clothes. "

Hengrun, general manager of Shenzhen Kang Kang clothing company, told reporters that Sun Ping.

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< p > Custom market, especially the advanced custom market, is still a new blue ocean in our country. Under the background of shortage of designer, advanced customization can not be bought without money.

Therefore, for many garment enterprises, the most urgent task is to train their own designers and constantly introduce their own high-end clothing brand.

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