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Foreign Brands Differ Greatly In China.

2013/10/28 21:59:00 15

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Mass Consumer Goods Price Difference Foreign Brands

eating western fast food changed to "petty bourgeoisie" common drink into high end .
 some of the beverage shops and fast food restaurants which are generally no longer common in foreign countries have entered the Chinese mainland and moved to the high end line, thus becoming the holy land of "petty bourgeoisie". 
 yesterday, the reporter joined Mr. Liu, who was in Berlin, Germany. According to his introduction, in a German supermarket, a bottle of Evian 1.5L mineral water was priced at 0.89 euros (equivalent to 7.4 yuan), while the price in a supermarket in Wuhan was 24.9 yuan, which is 2 times higher than that in Germany. 
 a Canadian Canadian man Yang told reporters that Haagen Dazs was gathered in dozens of brands of ice cream and sold in supermarket freezers abroad. "Many of them are also desserts for university cafeteria, unlike Haagen Dazs stores in China. It's hard to imagine a Haagen Dazs ice cream priced at 5 US dollars (30 yuan) abroad, which sells as high as 88 yuan at home. 
 > wearing luxury goods, the price difference is over ten thousand goods, the brand name changes 
 a Armani suit is priced at 28999 yuan in a shopping mall in Wuhan. The price of the same official on the foreign official website is only RMB 15000 yuan, which is nearly half the price. "Our products are uniformly priced by the general agent in China." A salesperson from Burberry told reporters that the brand Bullock decorated Na Papi Guachad handbag sells for 1150 pounds in the UK (equivalent to about 11 thousand yuan), and sells for 16 thousand yuan in China. A Burberry London 100ml perfume sells 64 pounds in the UK (631 yuan), while China needs 955 yuan. 
Less than p $Samsonite (Samsonite), a small traveling bag in the United States costs about $27 to convert to nearly 165 yuan, but the prices of major shopping malls in China are close to 1000 yuan. 
 there are still many famous brands that make domestic consumers flocking to it. In foreign countries, there are actually some common "a href=" http://www.91se91.com/ "mass consumer goods < /a >. 
 reporter saw from the US Amazon website that in the United States, a POLO autumn coat is only 29 dollars, and a pair of Clark sandals is only 23 dollars. In New York, a GAP logo pure color hooded sweater is priced at US $34.95 (equivalent to 213 yuan), while Wuhan is 399 yuan, almost twice as expensive. 
 iPhone is worth 1000 yuan. Muji is nearly doubled. /p >
 taking apple iPhone 5S as an example, the price of three specifications of 16G, 32G and 64G in the United States is 649 US dollars, 749 US dollars and 849 US dollars respectively, equivalent to 3957 yuan, 4567 yuan and 5176 yuan. 
 even with the import tariff of 10% electronic products, it is only 4352 yuan, 5023 yuan, and 5694 yuan. In contrast, the corresponding bare metal prices in China are 5288 yuan, 6088 yuan, and 6888 yuan, which cost about 20% yuan each. 
The same is true of the P Note III, which has just been listed. In the US, the Verizon version is priced at 699 US dollars (equivalent to about 4300 yuan), and the AT&T version is slightly higher, at 724 US dollars (equivalent to about 4430 yuan). The price of bare metal for Note III ranges from 5399 to 5799, which is 1000 yuan higher than overseas prices. 
 daily necessities, imported goods at home and abroad < a href= "http://www.91se91.com/news/index_z.asp" > price difference < /a > is also very large. 
 yesterday, the reporter saw in Hankou Muji shop that a Japanese picture book was sold for 1000 yen (equivalent to RMB 62 yuan), while Wuhan needed 100 yuan. Japan sold 840 yen (RMB 52 yuan) for 36 color pencils, and Wuhan needed 85 yuan. 
 in recent years, luxury cars and imported cars are selling better in the Wuhan market. But what some people may not know is that Chinese luxury cars are the most expensive in the world, and some models cost hundreds of thousands of yuan or even millions of yuan more than abroad. 
 BMW Z4 2013 sDrive20i leading 2.0L hand in one price is 583 thousand, the same car in the United States sells for RMB only 200 thousand yuan up and down; in the United States, a BMW X6 sells for 59461 yuan (about 360 thousand yuan), and the same price in Wuhan is 857 thousand and 300 yuan; 2013 Audi A8, the United States sells for 86095 dollars (equivalent to RMB 530 thousand yuan), Wuhan needs 928 thousand yuan; Mercedes Benz S350 price difference is bigger, the United States sells for 93000 dollars (equivalent to RMB 928 thousand yuan), the domestic official guidance price is the yuan yuan, expensive yuan yuan. 
 embarrassing foreign brand high price but not worry sell /p >
P survey found that while questioned the high pricing of foreign brands, some Chinese consumers still chose to pay for such a high price. This has to be said to be an embarrassment. "It is better to buy high priced products of foreign brands, to some extent, to reflect consumers' distrust of the quality of domestic products." Xu Changsheng, President of the central China University of economics, analyzed that some products were not necessarily inferior to foreign brands, or even cheap. But in recent years, domestic food safety and product quality problems have been frequent, which has caused great harm to consumer confidence, so that "buying expensive and not buying the right" has become the starting point for many people to buy foreign brands. 
Wang Tao, a scholar in the field of consumer circulation in Wuhan University, said that the high price of foreign brands is mainly due to the following reasons: P. First, because tariffs, trade, transportation, channels, marketing and other costs, foreign brands will cause certain internal and external spreads. Two, the distribution system and pricing system of multinational companies for different markets will be different. There are fewer types of brands entering into China, the consumers' choices are limited, and some foreign brand products are priced very high. Three, it is the mentality of domestic consumers to admire the foreign trade, so that these high priced products are "not to be sold". Why should they sell at low prices? Why? /p
 calls for strengthening the supervision of suspected profits. 
 > a href= "http://www.91se91.com/news/index_f.asp" > foreign brand < /a > has a long history of high pricing in China. In 2011, Yao Jian, spokesman of the Ministry of Commerce, said at a press conference that the high pricing of foreign brands needed a comprehensive solution, including further creating a good domestic distribution operation environment for foreign investment enterprises and improving the domestic policy system. At the same time, foreign brand enterprises should also give a fair and reasonable price positioning to the Chinese market. 
 experts believe that Yao Jian's "fair and reasonable price positioning" refers to the degree of price disparity between some foreign brands, which is obviously against the fair principle of the market and has been suspected of profiteering. 
According to Lu Xianxiang, an expert at Zhongnan University of Economics and Law, under the background of economic globalization, the high price and double standard of foreign brands in China is "discrimination" in P. If the market supervision system of foreign brands is not in place, if the normal tax, logistics costs and the cost of sales channels are removed, there is still a great price difference which can not be explained by foreign countries. Then it will be suspected of profiteering. The relevant departments of the national development and Reform Commission and other relevant departments can supervise them by the "anti monopoly law" and other regulations. 
 Wang Tao also believes that because of weak domestic supervision, some foreign brands can sometimes get lucky even if they carry out "double standards" in China. 
 thinking makes "market gentleman" more powerful than /strong > /p >
 the experts interviewed on foreign brands sell at a high price and how to avoid this situation. 
 Xu Changsheng believes that behind the high price of foreign brands, it reflects the limited degree of openness of our country's market. In the case of certain foreign brands, the pricing power is naturally in the hands of businessmen. On the other hand, it shows that the competitiveness of domestic related enterprises is not strong. After all, in a healthy market economy, the only criterion for the pricing of products and services in highly competitive industries is the acceptability of consumers. As long as enterprises do not involve administrative or policy monopolies, consumers can vote with banknotes. What enterprises need to do is to win the "vote" of consumers under the premise of fair competition. 
 there is still a market for foreign brands with high prices. Lu Xian Xiang pointed out: This is especially necessary for domestic enterprises to reflect. At present, China's national income is rising and consumer demand is strong, while domestic brands are scarce. After entering the Chinese market, foreign brands have not seen many competitors, so they have adopted a high price strategy. In view of the high price of foreign brands, a chief textile company in Zhejiang once said, "LV, this bag is actually made of artificial leather. Why can it sell more than 10000? If there is no brand or technical gold content, it will soon be over." Thinking deeply about the LV case, what Chinese entrepreneurs need to do is how to improve their competitiveness and product quality, and strive to achieve economic transformation and upgrading and occupy the upper reaches of the value chain.