A Upsurge Of Good Flax In China

As of 2012, China has a total of hemp plants above designated size spin There are 282 enterprises, realizing a total industrial output value of 43.074 billion yuan, including 19.935 billion yuan of flax textile enterprises processing industrial output value and 21.299 billion yuan of flax textile enterprises processing industrial output value. While the industry continues to grow, flax culture is gradually recognized and recognized by more people.

Recently, the 2013 China Suzhou International Hemp Textile Summit Forum sponsored by China Hemp Textile Industry Association and co organized by Xinshen Group Co., Ltd. was opened at the bank of Jinji Lake in Suzhou. Hemp textile industry associations, experts and enterprise representatives from more than 20 countries and regions participated in the forum to focus on the hemp textile industry.

"What we need to do is to let domestic consumers gradually understand flax, identify with flax, further win the favor of domestic terminal brands, open up the domestic flax terminal consumer market, let flax enter the homes of ordinary people, and become a green, healthy and fashionable lifestyle." Li Jianfeng, general manager of Xinshen Group, told reporters in an interview.

Key word 1: technological innovation

Since this year, the overall market of the textile industry has been depressed, but in this context, the flax industry is another picture. As the leading enterprise in the domestic flax industry, Xinshen Group has achieved a sales growth of more than 100% by virtue of the technological content and brand value of its products.

"At present, 50% of our flax products are unique in the domestic industry," Li Jianfeng told reporters. In recent years, new applications have continuously increased investment in technological transformation, introduced a batch of the latest patented technologies for technological transformation, and have successively cooperated with colleges and universities and domestic and foreign scientific research institutions to actively carry out technological innovation and the development and application of new products and processes, so as to promote continuous innovation, transformation and upgrading of enterprises.

Xu Jixiang, president of China Hemp Textile Industry Association, told the reporter that the hemp textile industry is a traditional textile industry in China, and China has become a major flax textile country in the world. However, a typical phenomenon is that the profit of domestic mass-produced flax yarn and grey cloth is low when exporting, while the price of flax fabrics and hemp products made by deep processing in developed countries can be doubled several times.

"At present, Chinese linen enterprises should actively promote the design and development of linen fabrics with modern scientific and technological means to further meet consumer demand. Xinshen Group has provided a good example for other domestic enterprises in this regard," Xu Jixiang told reporters.

Key word 2: market innovation

According to the data from China Hemp Textile Industry Association, in 2012, the export value of various hemp fibers, textiles and products in China fell by 4.49% year on year, but at the same time, the export proportion of hemp textile products in China is still as high as 80%, while the domestic proportion is only 20%.

"From this point of view, there is still huge space for hemp textile products in China's domestic demand market. We must actively expand the domestic demand market while consolidating and strengthening the export market, and make full use of both domestic and export markets and resources," said Xu Jixiang.

In recent years, Xinshen Group has reached a long-term strategic cooperation with international famous brands Zara, H&M, C&A, Uniqlo, Nautica, Liz Claiborne, Perry Ellis, JackJonse, Target, and domestic famous brands Lilang, Septwolves, Powerba, etc. Xinshen has accumulated rich experience of international and domestic brands in the field of flax, which has been transformed into the high-quality concept of innovative development of Xinshen flax and following international standards.

Li Jianfeng told the reporter that in the next step, Xinshen plans to promote the domestic flax culture and demand of the flax consumer market through the international quality of flax fabrics, promote the transformation and upgrading of enterprises, vigorously expand the domestic market, realize the transformation of the industrial model from export to domestic and export combined, and increase the proportion of domestic sales from 30% to 50%.

Key words 3 Cultural innovation

During the 2013 China Suzhou International Linen Textile Summit Forum, Xinshen Group also released the "Fashion Trend of Xinshen Linen in Spring and Summer of 2014~2015", which showcased various kinds of linen fabrics elaborately developed by the enterprise through the fashion fashion show of ready to wear.

In addition, during the forum, Xinshen also held a static display of the works of the "tea as a medium" flax special press conference. With tea as the carrier, the ancient oriental leaf tea and natural plant flax were organically integrated. Through the tea color, tea fragrance, tea charm, and tea god, Xinshen conveyed the Chinese elegance of Xinshen and interpreted high-quality flax fabrics.

In recent years, Xinshen Group has relied on the research, development, design, production services and clothing Production advantages, combined with their own grasp of the terminal market and popular trends, to achieve direct docking with consumers and meet consumer demand. This year, Xinshen set up a research and design studio to integrate advantages designer The team provides new product proofing and production of fabrics, clothing and home textiles.

"Linen culture represents a green, environmentally friendly, healthy and comfortable lifestyle." Li Jianfeng told reporters that in the future, Xinshen Group will always be committed to promoting flax culture, promoting culture with products, realizing the commercial value of Xinshen flax, improving consumers' awareness and experience of flax, and guiding consumers' awareness of flax by various means, A wave of good flax in China has been set off in China, which has promoted the flax industry in China to achieve a new leap forward.