Doing Marketing Well: Thinking Is More Important Than Skill.

< p > when a customer says "expensive", in a marketing class, the teacher brings out an apple to his classmates. The teacher said that the apple was bought in the market at home in the morning. It costs about 0.5 yuan. If you do not consider the objective conditions, give everyone 5 minutes, depending on your own wisdom to add value to it and sell it to one million yuan.

What do you do? < /p >

"P > an apple, selling to one million. Do you want money to go crazy? The teacher's voice has just fallen, the fat man in the last row gets a voice and laughs all over the class.

If an apple sells to one million, the fool will come to class. I wonder who has another voice and the whole class has exploded.

< /p >

< p > the teacher did not speak, but smiled and looked at you. After about one or two minutes, the teacher lifted the apple and asked him earnestly. It is really impossible. Everyone looked at him puzzled and shook his head unconsciously.

< /p >

< p > well, I want to sell him to 5 yuan. Do you have any way? < /p >

< p > this is easy to do, plus a beautiful package. The golden pig will be sold on the apple. It should be able to sell! A girl sitting in the front row stood up.

The whole class calmed down at once, and the girl repeated it again.

< /p >

The way P is not feasible, and the teacher lifted the apple.

This is almost the same. We nodded. What else could we sell for 5 yuan?

< /p >

< p > then, is there any way we can sell the apple to 10 yuan or 20 yuan? The teacher holds the apple.

< /p >

< p > ha ha, this can be done.

Take it to a high-end hotel, squeeze apple juice, not to mention 20 yuan, 30 yuan can also be sold.

< /p >

< p > How do I do? < a href= "http://cailiao.sjfzxm.com/" > Apple < /a > can be sold for 30 yuan. The teacher holds the apple and dances, then comes, then we sell him to one hundred yuan! < /p >

< p > the class suddenly fell into silence. Everyone stared at the teacher. The teacher lifted the apple and shook it in front of us.

< /p >

< p > there is the voice of a female student. Li Yuchun is asked to sign a name on the apple, not to mention 100 pieces, and 1000 pieces to buy. She is a fan of Li Yuchun.

< /p >

< p > what is the idea of this classmate? Will anyone buy it? Yes, many students are nodding.

< /p >

< p > making fruit salad or platter in the hotel can also sell for 100 yuan, and someone shouted.

< /p >

< p > Yes, the teacher raised the apple to his mouth and made a comparison. Making a fruit platter or a salad can sell for one hundred yuan. It can be sold to 1000 yuan for Li Yuchun's signature.

Look, this apple is now up to 1000 yuan.

< /p >

< p > then I want to sell him to ten thousand yuan. What should I do?

< /p >

< p > put on Shenzhou 6, take a circle of heaven to ensure that you can complete to ten thousand yuan!

< /p >

< p > Yes, this student's idea is good, but Shenzhou VI has come down. If I can put my apples on God seven, do you say, ten thousand yuan, can I sell it? < /p >

< p > do not sell! < /p >

< p > it seems that ten thousand yuan is no longer a problem.

I want to sell it to 66 thousand yuan.

Is there any way? The teacher put down the apple. This time you don't have to think about it. Let me read the news for you.

< /p >

< p > according to the Legal Evening News October 24, 2006, the Beijing Olympic Games recommended fruit selection Apple special field was held for the first time. Zhang Guofu, the Gong Shun Fuji orchard of Cui Village in Changping, won the "Olympic apple" fruit Wang Guiguan.

The "Olympic apple" fruit king 66 thousand yuan < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > sky price < /a > was taken.

< /p >

< p > see if my apple can get the title and auction it, can it sell for 6.6 yuan? < /p >

< p > students are not afraid of failure to do so.

Continue to think, I want to sell him to one hundred thousand yuan, is there any way? The teacher also lifted the apple.

< /p >

< p > sell to one hundred thousand? Let's look at me. I'll look at you. The teacher doesn't speak. His face is covered with a secret smile, raising the big red apple.

< /p >

< p > our home has a plant called Taxus, which is said to contain cancer ingredients. The water cup carved from the wood of yew can be sold for 4 or 500 yuan. I mean, if this apple has this function, for example, eating an apple, cancer can be cured, and it must have been bought at 100 thousand yuan.

In the middle, a girl spoke. Her family was in Yunnan.

< /p >

< p > of course, let alone 100 thousand, 1 million, 1000 people buy! Deskmate echoes.

< /p >

< p > the teacher extended the apple to this girl, very good! Digging the function of the apple.

< /p >

< p > ha ha, my apple has been flickered to ten million! Think again, is there any way out? < /p >

< p > Liang Shanbo and Zhu Yingtai's love things have just been found in archaeological tombs! < /p >

The only apple apple that smashed Newton's head on the head of P would be able to buy 100 thousand of the apple.

< /p >

"P" Premier Wen's visit to the United States, George W. Bush personally picked apples for his prime minister in his farm, and was auctioned off at the earthquake relief party. It is best to broadcast a live CCTV and sell it to ten million.

{page_break} < /p >

< p > everyone talks with words, and the classroom is lively all at once. It seems that everyone has many such ideas.

< /p >

< p > the teacher waved his hand smartly, and everyone calmed down.

Can an apple buy one million? It can not only, but also possibly buy ten million or even more.

It seems that this is not a very difficult thing.

This requires planning.

< /p >

< p > well, I am not just giving you marketing lessons, but also telling you that we should learn to create opportunities.

< /p >

< p > I want to say that it is possible to sell an apple to one million, as long as you are good at grasping opportunities and being good at creating opportunities, but it is impossible to sell many apples to one million each! < /p >

< p > our problem is, if I have many, many apples, such as I have hundreds of acres of orchards, how should I sell them? < /p >

< p > besides, we have organized several classic techniques to deal with price complaints. For your reference, we hope you can master it skillfully, promote it skillfully, and promote the performance of < a href= "http://www.91se91.com/news/index_f.asp" > Sales < /a >.

< /p >

< p > 1, first use the words to fasten each other: is BMW expensive? Is it expensive? Is it too expensive? Who is not too expensive? Is it only the poor people who say expensive, the rich never say expensive? Since we intend to be a good person, do not say what the poor are saying all the time, well, riches, riches and riches, riches in expensive! We should know more about this common sense, right? < /p >

< p > 2, is price the only consideration for you? < /p >

< p > 3, price is a problem we are all very concerned about. So let's talk about this important part finally; < /p >

< p > 4, the chief of the Central Military Commission uses our products. Why do you think it is expensive? < /p >

< p > 5, our product is designed for customers with taste like you; < /p >

< p > 6, which is expensive, expensive, and expensive; < /p >

< p > 7, big number is afraid to calculate, decomposing will be cost-effective; give him a small account, you see, 20 yuan a day can make you healthy and happy, very cost-effective.

< /p >

< p > 8, yes, our price is not low, but there are thousands of people using it. Do you know why? Because it is effective! < /p >

< p > 9, have you bought anything without spending money? < /p >

< p > 10, analogous cigarettes...

Do you smoke? Cigarettes are expensive or not? There are six common words on all the cigarettes in China. Do you know what it is? Yes! Smoking is harmful to health! It is obviously that you do not feel expensive by hurting healthy things. Why do you think it will be expensive to help healthy things?

You should reflect on it, friend.

< /p >

< p > 11, informing the production process is hard won; do you only care about the price level? < /p >

< p > 12, then what price do you think is more suitable for you? < /p >

< p > 13, I think the main point is whether he is right for you; the best one is right, right? < /p >

< p > 14, we have no way to give you the cheapest price, but we can give you the best service.

< /p >