The High-End Forum Of Clothing Conference -- Exploring The Path Of Upgrading Industrial Value During The Transformation Period

< p > macro consumer market continues to be sluggish, the entity channel of department stores, shopping centers, street brand shops and other offline entities are continuously affected by the electricity supplier to divert the market obviously. More and more international two or three line brands accelerate to enter the Chinese market and make the competition pattern further changed. A large number of enterprises represented by some leading enterprises have encountered resistance in the past few years. Extensive expansion mode has encountered resistance, and the problems such as high inventory, slow growth in sales, and even a sharp decline in profits have continued to perplex enterprises and force them to accelerate their transformation. < /p >
< p > the current China a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry is undergoing a deep transformation and adjustment. < /p >
Under the background of "P > not optimistic," the high-end forum of China fashion conference "was held in Beijing International Hotel in October 17th. The forum hopes to lead the entire garment industry and enterprises to think about how to create new values and build new competitive advantages on the basis of 30 years of development. < /p >
At P forum, Gu Shengzu, a famous economist, discussed his thinking on the theme of "changes in economic trends and industry environment". He pointed out that the current macro-economic situation in China is "dual faced", facing both downward pressure and positive factors. On the one hand, we must keep steady growth and adjust the structure on the other hand. China's ten years in the future will be the ten year of upgrading the economy through transformation and upgrading. To stabilize growth, we must first find new engines of economic growth. At present, in the "three carriages" driving GDP growth, overall, the contribution rate of exports and investment has declined, while the contribution rate of consumption has increased rapidly. In the future, urbanization is the "greatest potential" of domestic demand, and this is an opportunity for the development of the garment industry. < /p >
< p > he also pointed out that China's clothing industry is currently entering a period of deep adjustment. The industry is facing a slowdown in consumption, market downturn, rising costs, high inventory, excessive homogenization, serious competition, and declining efficiency. The overall growth rate of the industry is slowing down. < /p >
< p > garment industry must be transformed and upgraded. And how to transform and upgrade? Gu Shengzu believes that one is to transform, the first is to transfer, to seek new source of profit, to promote the informatization and high-end of the enterprise, and to manage the brand well with the strategy of low cost and differentiation. In the so-called "transformation", we should strengthen supply chain management, promote industrial clustering, strengthen information management, develop e-commerce, strengthen brand building, and promote industrial upgrading. The so-called "transfer" is the transfer of industries from the southeast coast to the central and western regions and Southeast Asia. For example, 95% of Japanese clothing is not produced in Japan. < /p >
Zhou Xiaozheng, a famous sociologist and professor of Renmin University of China, talked about his understanding of the deep value of clothing brand construction from the perspective of the evolution of social progress and consumption. P He pointed out that under the background of the whole society emphasizing sustainable development, the biggest change of current consumption trend is sustainable consumption. < /p >
< p > in this, credibility is very important. What is credibility? Brand loyalty. What is behind the credibility? Faith. Zhou Xiaozheng believes that what is most lacking in China is the folk belief system. Science seeks truth, humanity seeks goodness, art seeks beauty. Every life has dignity. Today's world is rich and colorful, and beauty is rich and colorful. Clothing has now risen to the aesthetic level. Differentiation is the precious wealth of mankind. If clothing is to develop continuously, it must be "beautiful" and aesthetic is diverse. Therefore, brand building should not follow suit but be differentiated and personalized. < /p >
< p > original furniture design brand Domo nature founder Lai Yanan Domo from the perspective of "humanistic trend of thought and product development innovation", discussed the current problems and suggestions of the entire design community. She pointed out that the time has come to the design age, and the design is everywhere, but she finds that there are over design problems in many fields such as real estate, furniture, and many designs have no thread or system. This overdesign reveals the current aesthetic orientation of Chinese society, such as "multi, big, high-end, luxurious and high-profile". "A lot of sensory stimulation takes the place of the art of spiritual home, which needs to be thought." < /p >
< p > Lai Yanan quoted Corbusier, the master of design, to express her understanding of good design: "my high understanding of design is that it reaches Platon's lofty, mathematical rule, scientific thinking, and the feeling of harmony and harmony produced by estrus, which is the purpose of design." From this, she pointed out that what China should do at present is a materialized design. Simplicity, elegance, ease and environmental protection are the trend of future design. < /p >
Lu Xipeng, Dean of the school of management of Taiwan University of science and Technology (P), took the theme of "upgrading science and technology and traditional manufacturing" as the theme, and expounded the changes brought by the emergence of new technologies to traditional industries. He pointed out that great changes have taken place in the business mode in the Internet era. The traditional industries should seek to change, and strive to become the integrators of global resources, the makers of industry standards, the innovators of soft economy and the pioneers of lifestyle. "The highest value added is experience. When you find that your customers and customers are proud to be your customers, you will earn a great deal of added value." < /p >