Interpretation Of The Development Path Of Garment Industry, Customized Marketing Into Competitive Advantage

< p > compared with computer and communication disciplines, China's clothing industry is already lagging behind, because IT industry has Alibaba and Tencent, almost affecting the lives of contemporary people.

However, the a href= "http://www.91se91.com/news/index_c.asp" > garment industry < /a > always faces the crisis of backward production capacity being eliminated, and it is also criticized in the manufacturing industry.

China's modern industry is the beginning of the textile industry, and is also one of the most important industries in New China.

Although the pioneers have the world structure of brand operation, they are far from the first-line brand.

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< p > clothing customization, personalized design and production may be a shortcut to the achievement of international first-line brand.

Compared with modern industry, this seems to be a paradox.

Modern industry advocates standardization, informatization and intellectualization, so as to improve production efficiency as the main way to deal with production relations.

But custom clothing is another way.

The combination of modern manufacturing and personalized needs, the integration of standardized industries and creative services can not only meet diversified individual needs, but also maximize the design level of designers, change design concepts, and achieve self improvement and sublimation.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > "Kathy" Lai "/a > customization is the leader of custom garments. They are not only customizing garments, but also customizing the future.

When an entrepreneur shows vitality from inside to outside, and from the bottom up to creativity, he has new vitality.

Emerging productivity is possible, and the future trend is predictable.

Liu Yimiao < /p >

< p > clothing industry has been developing rapidly in China, especially in recent decades.

At present, China has become the largest producer and consumer of clothing.

However, with the development of the times and the improvement of people's living standard, the traditional factory batch garments can not satisfy the needs of people's pursuit of individuality. The high-end custom garments have been gradually rising in the market in recent years, and they become the objects of high-end consumer groups competing with international famous luxury clothing.

Recently, journalists entered Nanjing, China, one of the typical enterprises of custom garments, to witness their development track and understand the future direction of customized clothing.

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< p > < strong > Custom glory < /strong > /p >

The National Day ceremony of P 2009 has undoubtedly become a major event attracting worldwide attention.

The parade begins at ten a.m. in front of Tiananmen.

The valiant and heroic soldiers marched at a neat pace and the air was magnificent, so that every Chinese people were uplifted and proud. All of them could not do without the arduous training of countless days of soldiers, and many people paid silently behind the scenes. Dile, Nanjing, was one of the custom-made clothing enterprises of these military dresses.

The production of armed police parade service is for social bidding, and dozens of enterprises across the country compete.

The armed police parade command organization specially organized a number of military service production units to participate in the "tailor-made" competition. Dozens of armed police officers and soldiers participating in the parade were uniform, and were listed as teams to receive the display of the volume and dress style design of the match.

Several senior teachers from Kathy Di Lai were skilled in measuring them one by one.

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< p > "civilian clothing needs to be humanized. Military uniform needs to be united, and masculine and powerful.

When the team is displayed, shoulder width, logo, clothing length and sleeve length must be a line and uniform.

No matter whether it is in motion or in a static state, no wrinkles can be found anywhere on the body.

Therefore, this requires that the technology on the plate should be very exquisite.

Jin Lin, chairman of Nanjing Kathy Di Lai Garments Co., Ltd. introduced the news to reporters.

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After P screening, there are few clothing companies participating in the big competition.

After several rounds of competition, the 25 soldiers' physical data obtained by Cassidy Eli's measurement were more accurate and reliable after the final assessment by experts.

Cassidy Eli is the first to win the first battle in this time.

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< p > "this represents the image of the country and pcends the meaning of an ordinary dress. When they see them pass by the Tiananmen, the staff of the whole hall are cheering excitedly, tears in their eyes, and feel like they have won the Olympic champions."

From Jin Lin's memory, the past still could not conceal his excitement.

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< p > it is understood that the military parade is different from the general uniform. First of all, we should use the best material, with the best, the most mature and the most advanced as the standard.

Version color and so on are very different from ordinary military uniform.

There are special standards and requirements in design and production, which undoubtedly faces many challenges for manufacturers of design and production.

But every difficulty was struck by the hard work and faith of the Kathy Di Lai people.

They know that they are responsible for themselves, and because they feel the same pride and pride.

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< p > recalled the more than 100 days and nights of designing and producing the parade dress, which was filled with emotion from Jin Lin.

The production of a parade dress is refined into 363 processes, and more than 30 key points of quality control are set up. The data collected at the training site conform to the figures and features of the officers and soldiers in reading. As many as dozens of times, they are tailored to the millimeter accuracy and get 25 items of human data.

For example, how big the arms of the armed police officers are and how big the angle between the arms and arms is, and so on, the designers have to record them on the books one by one, forming more than 200 pages of military service notes.

The final design of the parade clothes, sleeves thin and fit, combined with swing arm movements, also with a natural arc.

Through this parade, it is easy to see the importance of tailoring to a suitable garment.

However, nowadays, it is not the era of tailoring alone to meet the needs. Customization has begun to slowly enter people's lives and is recognized by people.

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< p > < strong > Custom road < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > custom dress < /a > first is a service to let customers get an experience.

Customization requires consumers to truly feel "self" and "personality".

Practice has proved that customized marketing can enable enterprises to achieve all-round competitive advantage.

Kathy Dile made such a step by step to customize himself, from the hat factory that only had a few people to a large scale of Dile today.

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< p > from Jin Lin's point of view, customization is designed for everyone's skin color, image, temperament and personality characteristics, and gives everyone a position. When he thinks of someone, he can think of his image, give people a freeze, and make his spirit better displayed.

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"P >" Kathy Dali "from the initial production of big cap to clothing processing and production, in terms of the company's uniform production process, they are regarded as the latecomers. However, from the beginning of the uniform processing start, they are adhering to the idea of" late start and high starting point ", with special emphasis on the quality of products.

Nowadays, Kathy Dilai has become a fixed-point production enterprise of the Chinese people's Liberation Army and the armed police force, and has undertaken a large number of design and production of 13 ministries and commissions such as public inspection, law, division, commerce, taxation, customs and quality inspection.

Speaking of uniform, when it comes to military uniform, chairman Jin Lin and general manager Li Zhiming have such a complex.

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< p > "after many years of retirement from the armed police force, the essence of the soldier has not changed despite leaving the army.

Taking off the military uniform, the essence of the army is not forgotten, so it has deep feelings for military uniform, and the uniform itself has a sense of sanctity.

Li Zhiming, general manager of Costa Lai, told reporters.

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< p > in the dust world, everyone's heart has some difficult feelings to give up.

Hiding in Li Zhiming and from Jin Lin's heart is a green dream.

Such a military complex is a wealth for them, and a lifelong pride and pride. They walk the uniformed way of customization and feel the supreme glory.

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< p > with the growth of enterprises, the way of tailor's customization is not only limited to uniform, but closer to everyone.

Now the fashion customization mode is called "tailoring" and its core value is "fit". This is also the concrete expression of China's golden mean culture in clothing.

Impartiality and fit are the so-called "tailoring and watching dishes for dinner".

However, this kind of tailoring has been unable to meet some of the needs of the modern people. For this reason, Kathy DHL has made a bold move: bringing high-end customization into the Chinese market and making a bright future for everyone.

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< p > < strong > customize the future < /strong > /p >

"P > customization can meet different needs of different occasions. Advanced customization is becoming another focus of the fashion industry and showing a trend of rapid development.

So Kathy de lay has written a new chapter on customized mileage.

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< p > the intimate "individuality" service of advanced clothing customization is very popular abroad.

Some high-end stores customize international brand fabrics for customers. They usually visit and negotiate with customers first, then provide design solutions according to their customers' requirements. Then, according to customers' requirements, they provide different prices, different colors of fabrics and samples for customers to choose.

After reaching a consensus on all kinds of details such as fabric, style, value, delivery date and so on, it is welcomed by customers.

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< p > last year, we bought a Swiss luxury Menswear, R IV ER A, which is a custom made brand of Royale and a custom made of luxury goods. We bought it and wanted to extend it to China's successful people.

The R IV ER A, which has a history of more than 150 years, has focused on the research of men's suit and advanced customization in the past hundred years. Now it has become an international custom expert for Royal noble and successful men, and its advanced custom Experience Hall is spread all over Europe.

In the future, he succeeded in buying out the permanent right of operation in the Chinese region.

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< p > from Switzerland, the elegant picture from the Mediterranean Sea is elegant, tranquil, natural and comfortable. It will integrate the elements of China with the European dress culture through the operation of Kathy dillai and let you and me enjoy it in the territory of China.

At present, our shopping centers are basically foreign brands, and our own luxury brand is a dream of our company.

This also indicates the prospect of Kathy De Lai in the future customization.

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< p > from Jin Lin, customization is far more than that. He hopes to make a bright future for the company and every employee.

"Kathy Dile has a better future for customization. The more profound significance is that we have found many young college students. We hope these children will become bosses, so that young people can become experienced owners, who can fission and inherit culture, so that successful people can enjoy a customized culture."

Jin Lin's confidence in his future plan is full.

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Less than P, from the hat shop that only had dozens of squares to the king of the big hat with the name of fame, and now it has developed into a large-scale clothing leading enterprise covering an area of 80 thousand square meters and 1180 employees.

"The road is as solid as iron, but now we are moving from the beginning to the next." in the face of the long journey of the company, we always believe from Jin Lin that "the whole world will make way for you with the heart of the people."

As long as we continue to create, innovate and create excellence, we will surely create our own beautiful life and customize the bright future that belongs to everyone.

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