Reveal The Marketing Artifact Hidden In The Clothing Store

Walking around the shopping mall, P will find that the men's clothing shop looks more upscale: there will usually be a sofa which is not small, with a tea table. There are occasional fashion magazines on it. Sometimes there must be a unique ashtray next to them. Similar details will be more thorough than the women's clothing store.

In contrast, women spend all their time on clothes themselves.

As long as < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > enough to attract them, no matter in large shopping malls or small alleys, they will plunge into clothes heap.

Even the brand women's clothing shop, rest chairs will not be too big, because here, they are really busy.

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< p > < strong > Why do tags on the tag be pasted with different colors? < /strong > /p >

< p > as a VIP frequent visitor in a store, you enter the shop door, familiar with the clerk immediately quietly asked you: "today is a red label is playing 30 percent off!" but later a customer asked about the label, but was told there is no difference, are the original price.

In fact, these tags are the secret language of communication between merchants and VIP guests.

However, there is another case. All labels on the tag are all in the discount range and are applicable to all customers.

But if you do not ask, the other side will not mention it.

If you don't enjoy the discount, the extra money will go into the clerk's pocket.

To be sure, there will be no labels for different colors on the tag.

At this time, remember to ask, don't be fooled by spending money wrongly.

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< p > < strong > Why do you rarely enlarge the mirror in the fitting room? < /strong > < /p >

< p > you want to put on a pile of clothes and try it on in the fitting room.

But as long as the clothes shop owner does something, your wish is shattered -- the big mirror that can be seen to the whole body is installed outside the fitting room.

The purpose of a clothing store is to increase the chance of contact between customers and customers, and have more time to convince you.

The clerk will stand outside the fitting room and prepare a series of remarks to praise you.

When faced with more people, the role of this public mirror is even greater.

Every customer who tries clothes will become a free model of the shop. If you don't care about a suit, you may want to try it yourself because it looks good on someone else.

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Shops such as < p > ZARA, H&M such as a href= "http://www.91se91.com/news/index_f.asp", fast fashion "/a" will often happen at the beginning of the scene.

This is because fast fashion pays attention to "running volume", they will not "luxurious" to provide you with one to one salesperson service.

Fast fashion shops will prepare intimate fitting rooms for you: relatively spacious space, multi angle and different angles of floor mirrors and gentle lights, allowing you to make your own purchase decisions.

Fast fashion clothes try to save time. Compared with the process of dressing in common counters, going out of the fitting room, looking at the mirror and talking with the shop assistants, the whole fitting process of H&M saves 50% of the time.

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< p > < strong > why is it better to look at the mirror in the shop than in the home? < /strong > /p >

< p > the mirror of clothing store is custom-made specially, can give fat person "lose weight", short person "tall".

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< p > flat mirror imaging is larger than physical objects, while concave mirror imaging is smaller than itself.

The mirrors of < a href= "http://www.91se91.com/news/index_c.asp" > clothing shop < /a > mostly use concave mirror, but because the radian is very small, the effect of "thin body" will not be too exaggerated.

Some shops can also adjust the angle of mirrors. The angle of the mirror bracket and the ground is about 65 degrees.

According to the principle of reflection and refraction of light, the ratio of the lower part of the mirror increases obviously after the mirror is slanted.

And the backward looking portrait lengthened the vertical angle of view, similar to the fact that people lie down and look taller than standing.

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< p > the size and shape of the mirror are also very particular.

Even if there is a big enough wall, the mirror rarely covers the entire wall. It usually occupies only a small part of the middle of the wall and is placed vertically in a rectangular or oval shape.

Not to save money, but a narrow strip of mirror "thin" effect is better.

In addition, the more layers of mercury plated, the stronger the light perception of the mirror.

Clothing stores often use three layers of mercury mirrors, which reflect much more light than a mirror of mercury. The profile of a portrait is more distinct. Like a sharpened picture, it looks very bright and saturated.

With this lying mirror, it's hard for you to love yourself.

And most of the clothing stores are light, which makes the complexion look uniform and bright.

So many times, women choose to buy clothes to decompress, not how beautiful the clothes themselves are, but the process is too enjoyable.

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< p > < strong > what is the secret of the position of the clothes label? < /strong > /p >

< p > the label of the clothes will hide behind the more concealed position.

However, shopping masters found that many clothes labels began to appear in very prominent parts, such as waist and cuffs.

In addition to the brand name of the paper label, there are ingredients, washing instructions, etc., together with a thick dozen of paper.

This pile of labels affects the beauty of the dress very much. Most people will choose to cut it immediately after they buy it.

Such phenomena are more common in fast fashion consumer goods.

This is also a small trick for businessmen: because it is impossible to get rid of labels and return goods.

In short, businesses that have to deal with returns are always trying to stop you. For example, the back of the receipt is very small and the color is very light.

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< p > in addition, the clothing tag is usually hidden in the corner of the corner, and the word is also very small.

Businessmen understand the psychology of vanity when customers consume, and hide the price in a hidden place. When you find it, you can't help it.

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< p > < strong > When did the fragrance of the clothing store float into your wardrobe? < /strong > /p >

< p > more and more stores begin to bring some special flavor into their brand image.

In addition to using traditional means to catch customers' eyes and ears, they will also work hard on people's nose.

Clothing stores will specialize in matching a perfume according to their brand style, which is not available in the market.

The French brand Bread n Butter stipulates that every shop should spray at least four times a day to ensure that the taste penetrates into every garment and every corner of the shop.

This fragrance has a high degree of persistence and recognition, and people can remember more deeply after several times.

Once the olfactory memory is formed, the persistence is very high.

The businessman smells the fragrance into your wardrobe secretly, so that every time you open the door, you can read his name again, which is making use of your sense of smell to mold your loyalty to him.

It can only be said that this is too clever.

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< p > < strong > Tucao > /strong > /p >

< p > 1, male shop assistant is 1000 yuan higher than female salesperson, < /p >.

< p > a lot of women's clothing stores should have at least one male salesman.

The shop's request for him is to have a nice face and a mouth to speak.

The performance level of male shop assistants is generally higher than that of female salesmen.

In the shopping guide level, the senior shop assistants in the shop are always male, and in Shanghai, they usually get a salary of about 1000 yuan higher than the salesgirl.

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< p > 2, can you discount, look at the salesperson's mood < /p >

< p > general shop assistants have the right to play 10 percent off, 12% off or 15% off, and the manager will have more discounts.

If their business is not very good that day, they will probably give you a generous discount.

Of course, they did not lose a bit.

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< p > 3, the shop assistant's position is exquisite < /p >.

< p > shop assistants do not want to stand where they stand.

Regular brand stores will open early meetings every morning, arrange the division of the day, ensure that a few areas can never be more than or less than a few people.

Usually, the clothing store is a U type circular route. There will be no more than two people in the area where customers enter the store, and one of them will keep up with you.

In the place where you are going out, there may be two to three salesmen around the door in advance. They use this stance to create a roadblock for you, and you will go back to visit it once in a while.

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