"China Textile Brand Culture Annual Top Ten" Announced In Zhejiang

< p > November 1st, 2013 China "a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > ten brand culture selection was announced in Haining, Zhejiang.

At the 2013 China Textile ten brand culture promotion conference, 2013 China textile brand culture innovation award and 2013 China textile brand culture building award winners list also announced.

The joint release of the 3 lists delivered a positive signal to the participants that the culture led the Chinese textile industry to move towards a brand power and was positive and steady.

Yang Jizhao, vice chairman of China Textile Industry Federation, executive vice president of China Textile Workers' Ideological and Political Work Research Association, deputy secretary of the China Textile Industry Federation Party committee, vice president of Haining Textile Research Institute, Yao Jianxin, standing committee of the Haining Municipal Committee and propaganda minister, spoke at the meeting.

Jiang Guohua, Secretary General of China Textile Workers' Ideological and Political Work Research Council, presided over the meeting.

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< p > according to the introduction, the ten famous brand culture enterprises such as Dalian Dayang Chuang Shi Limited by Share Ltd and so on have been selected from the above more than 30 thousand enterprises above designated size. They come from many industries such as cotton spinning, wool spinning, knitting, < a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a > chemical fiber, silk and so on; while 14 Shanghai brand automobile carpet factories and other 14 brand culture innovation awards enterprises, though large and small, are all excellent growth enterprises, and the brand culture construction is very bright; 6 outstanding brand cultural construction outstanding figures such as Zhu Yong and so on, are outstanding in pioneering, innovating and licensing practice.

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< p > Yang Jizhao pointed out in his speech that the award-winning advanced enterprises and individuals adhere to the concept of cultural creation of brand value, and actively implement the four in one brand culture value system of "quality, innovation, rapid response and social responsibility", and strive to create independent brands, enhance the contribution rate of science and technology and the contribution rate of brands.

The five basic experiences should be summed up: first, pay attention to creating brand value with advanced brand culture; two, strengthen the construction of enterprise culture and gather positive energy; three, insist on innovation, increase the contribution rate of science and technology and the contribution rate of brand; four, actively fulfill social responsibilities and enhance the image of enterprises; five, entrepreneurs play a leading role.

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< p > for the next step, how to further strengthen the textile industry's corporate culture and brand culture construction, Yang Jizhao put forward four suggestions: first, we must recognize the situation and further enhance the sense of urgency and self-consciousness to enhance the cultural soft power.

Second, we should correctly guide and develop consensus with advanced concepts.

We should focus on innovating the concept of pformation of development mode, promoting structural adjustment with innovative consciousness, and promoting industrial upgrading with innovative thinking.

Third, we should focus on people oriented, strengthen enterprise culture construction and foster comprehensive competitive advantage.

Fourth, we must lead the market, pay attention to the construction of distinctive brand culture and enhance the competitiveness of enterprises.

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At P, Chen Weikang emphasized the leading role of culture in the development of industries and enterprises.

He said that now our country has entered a era of diversified collision, and has entered a brand production and consumption era.

In a sense, the competition of the industry and the competition of enterprises will eventually be shown as cultural competition.

Whoever occupies the commanding height of cultural development will have strong cultural soft power, and whoever will win the initiative in fierce market competition.

In the process of building a strong textile country, we must attach great importance to the cultural factors of the economy.

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< p > "Haining's warp knitting industry accounts for 18% of the country's total, home textile, curtains, sofa and decorative cloth materials account for 1/3 of the whole country. At the same time, Haining is also the country's" a target= "_blank" href= "http://www.91se91.com/" leather less than /a ". It has the largest leather city in the country, and leather leather clothing accounts for more than half of the country's total output.

In Yao Jianxin's view, this group of data that make Haining people proud is closely related to Haining's insistence on brand culture construction for many years.

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< p > Yao Jianxin said, the Haining municipal government is committed to promoting the brand culture construction of the city's enterprises, and has held the city's enterprise culture forum, enterprise culture and Arts Festival and achievement exhibition for 4 consecutive years, and has carried out socialized training of outstanding cases of enterprises, such as enterprise spirit, enterprise publication, enterprise logo and enterprise culture, and has cultivated a series of local enterprise culture brands, effectively promoted the cultivation of the core values of enterprises, improved the establishment of enterprise system management, improved the quality of employees, and set up and create a good social image of enterprises.

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At P, the business representatives from Jiangsu Yueda Textile Group Co., Ltd., Dalian Dayang creation Limited by Share Ltd, INTERCHINA group Limited by Share Ltd, Jiangsu friendship glove "a target=" _blank "href=" http://www.91se91.com/ "clothing /a" Co., Ltd. shared the successful experience of brand culture construction with participants.

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< p > it is understood that the ten major brand culture promotion activities of China's textile industry have been successfully held since 2005. It has successfully held 8 sessions. It has introduced 80 annual "ten brands of Chinese textile culture" enterprises, 162 brand culture innovation awards enterprises and 88 outstanding brand cultural construction figures, which has a great impact in the industry, and has played a leading role in a better way, and has made positive contributions to the promotion of independent brand building.

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