Double 11 How To Deal With Electricity Supplier Price War

< p > from last year's < a href= "http://www.91se91.com/news/index_s.asp" > double 11 < /a >, the user's eyeball is hard to be attracted by the "price reduction" of the electricity supplier enterprises, especially when the huge energy released by the logistics, subsidies and services on the same day makes the electricity supplier enterprises unable to bear, the enterprises begin to do "subtraction" appropriately, and focus on displaying their unique characteristics in the "price war".

And this has also formed this year's "double 11" feature: big business is still fighting funds, small business efforts to fight mode.

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< p > < strong > electric power big brother's "double 11" war is burning.

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< p >, however, consumers who experienced two days of ice and fire last year will still buy the "double 11", how to rationally tap the potential of consumers, and how to minimize the side effects of "double 11" after shopping. Many electric providers are thinking and actively distributing.

This year's "double 11" war is inevitable, but few people are willing to mention the word "price war" in 3 words.

The competition of electric business is more and more comprehensive, and more and more skills.

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< p > < strong > elongated cycle diversion flood discharge < /strong > < /p >

"P 11" is the nightmare of logistics in the past year. Opening the shopping festival in advance is not only a cut-off of "double 11", but also can relieve the pressure brought by shopping peak to logistics and after-sale links.

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< p > Guo He, senior director of Dangdang, told reporters that this year's "double 11" business peak will be diverted from two aspects: first, to strengthen its operational capability; two, to divert and divert consumers.

Dangdang will first start with warehousing turnover. The upgrading of the intelligent logistics hub system has been initially completed in the past two years, and the overall warehouse turnover rate has increased by more than 70%.

In terms of distribution, Dangdang started the "gold medal last mile" program in the second half of 2013, which not only provided consumers with an intuitive and traceable query interface, but also expanded the city's scope of logistics distribution on that day and the next day.

"We think that the" double 11 "order peak is just a test opportunity to test Dangdang logistics system upgrading.

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< p > followed by improvement from the guidance level of consumers.

In the past year, "double 11" is the nightmare of logistics. This year, Dangdang will combine "double 11" with Dangdang net shop "11. 9", and extend the promotion of "double 11" to one month, in order to disperse the order density of consumers and reduce the pressure of logistics.

"We feel that by extending the promotion period, consumers will have plenty of time to choose from, and at the same time, the company will be more prepared for stock preparation."

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< p > for the arrival of the "double 11" this year, Gome online has a more rational thinking. Gome online high level has been emphasizing its own sales promotion rules and rhythm, and will not blindly follow suit.

After reflecting on the problems and impetuosity of the "double 11" period of the entire electricity supplier industry, Gome online has carried out the optimization of its own characteristics according to the promotional activities of the "double 11" period.

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< p > "this series of optimization measures include inspection of hardware and software facilities, storage of goods and reasonable arrangement of promotion time, especially the extension of promotion time."

Peng Liang, vice president of Gome online, told reporters that Gome's action was earlier. It started the "happy winter shopping Carnival" from late October, and launched a big sale of "double 11" from 3 days in November 1st to "double 11", and a series of promotional activities that will be prepared later.

This is also known as "wolves tactics" by Gome online, which aims to provide consumers with a shopping Carnival not limited to the "double 11" day.

"Nowadays," double 11 "is too hot, in fact, each electricity supplier has different characteristics, so we must act according to our capability.

Peng Liang said Gome online has always insisted on its own sales promotion rules, and will not put all resources on a particular day to create a "a href=" http://www.91se91.com/news/index_c.asp "consumption > /a" peak.

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"P > Peng Liang further pointed out that" consumers in the media fuelled, a few months ahead of the desire to suppress shopping, cash accumulation ready to "double 11" release on the same day.

The waiting process is long and painful. Gome online opens its Shopping Festival ahead of time. It is not only the interception of the "double 11", but also alleviating the pressure of the shopping peak to the logistics and after-sale links, so as to bring more quality shopping experience to consumers.

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< p > < strong > prepare for the whole diet cheese > /strong > /p >

< p > everyone is beginning to understand that a "double 11" can not decide the outcome of every competition, but only by winning the long trust of consumers through the "double 11" one time or another.

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< p > last year's "double 11" electricity supplier war and the total number of Alipay pactions totaling 19 billion 100 million yuan are still fresh.

This year, the electricity supplier enterprises are actively preparing for the war, and early igniting the war, on the one hand, to "flood discharge" and guide the diversion of consumers, so as to avoid the "double 11" large congestion on the same day.

On the other hand, it is intended to interception, and eat Tmall and Taobao cheese.

"Can't let" double 11 "become a Tmall and Taobao's one-man show.

An industry insider told reporters.

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"P > Amazon China also announced a strong attack on the" double 11 ", which highlights not only the price but also the" mass ".

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< p > maybe consumers will not forget that last year's "double 11", many real low priced goods are out of stock, consumers can not really buy "real benefits".

Zhang Saying, vice president of Amazon China, told reporters that in addition to launching more than one million products on the same day in November 11th, Amazon will also launch 500 thousand categories of promotional products across the category from November 4th to November 10th. The campaign will be "double 11" with a week long campaign.

This stage of promotion will show five characteristics, such as many products, large discount, cross line reduction, good quality and quick delivery, so that consumers can enjoy the benefits easily before "double 11".

It is worth mentioning that in terms of logistics and distribution.

"We have 15 operation centers and distribution networks across the country, and we have fully estimated the possible volume of shopping and distribution pressure."

Zhang Saying said that even if the volume of shipments increased during the "double 11" sales this year, the delivery team could still deliver the goods to consumers in the promised delivery time.

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Online and offline boundaries, the integration of more than 1000 cities and counties across the country's 3 line offline stores, in line with the online business and the Internet combined, in October 30th, more news came out that Alibaba has already agreed with operators, China Mobile, China Unicom mobile phone users to use Taobao, and other Alibaba software generated by the flow of charges, will be paid by Alibaba, the plan will be launched before the "double 11"; Suning also announced that in early November, "China's first O2O Shopping Festival", the activities will be opened online, offline, launched an unbounded synchronous shopping mode; Jingdong also announced that in October 26th to November 30th, for the use of the distribution of open platform businesses to launch distribution subsidies, to avoid the cost of distribution O2O...... < p > in addition, Tmall still maintained its leading role, and announced in early October that it would break the "double 11" campaign.

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< p > all kinds of changes show that this year's "double 11" promotes sales performance on one hand, and it is a long way for all parties to enhance their reputation through improving their service level.

A "double 11" can not decide the outcome of every competition, but only by winning the long trust of consumers through the "double 11" one time or another.

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< p > electricity supplier war should be a win-win situation: consumers get profits, buy low price commodities, businesses get a lot of exposure and accumulate word of mouth.

However, more and more smart consumers have begun to question the big sales promotion of electricity providers, including the issue of false prices, shortages and dark prices after last year's "double 11", which has become a hot topic of micro-blog discussion.

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< p > remember a a href= "http://www.91se91.com" > e-commerce > /a > insiders pointed out: "today's marketing is to mobilize customers as fools, but they will only become more sophisticated. Even if they are not more and more sophisticated, the vigilance of real speculation and price concessions will also be higher and higher. This is the trend that business enterprises must pay attention to."

Compared with last year, the electricity providers did become more rational: they are planning strategies for mining reasonable profits, extending the time limit for discounts, and doing well in basic services.

Gome and Suning strengthened the unified coordination of online stores and offline stores. Tmall, Jingdong, Yi soon network and others launched the "day to day" pledge and launched the emergency plan for logistics distribution.

All aspects of preparation, divided into Tmall, Taobao cheese at the same time, the electricity providers should also effectively avoid the poor reputation due to poor service caused by their own "electric injury" situation.

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