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China'S Fashion Industry Goes To "Crossroads" Will Be Painful Spanformation

2013/10/31 12:46:00 34

domestic a href= "http://www.91se91.com/" > clothing < /a > overall sales growth slowed down, and encountered the lowest level in ten years, weak market, overcapacity and fierce competition. China International Fashion Week held at this time has a different meaning than before. Experts from the trade associations, top domestic and cutting-edge designers are telling fashion about their salvation in fashion industry. Li Dangqi, chairman of the China Fashion Designers Association, told you that "China's fashion industry is going through a painful spanition period". 
 facing the crossroads will spanform the pain /p >
 China's fashion industry is now at a crossroads of development. Before last year, China's garment industry has a good journey. Since last year, bottlenecks have been clearly encountered, and quite a few enterprises have suffered negative growth. Because of weak market, overcapacity, rising labor costs, rising cost of raw materials, coupled with a single and backward business model, the buyer's market has not been formed, the impact of e-commerce, foreign big name competition and so on have increased pressure on enterprises, and the market situation is more complicated. 
 - the chairman of the China Fashion Designers Association Li DQI 
 China's fashion is still in its initial stage of development. China's strength is very strong in production, but production is not entrepreneurship. Production should be combined with market demand, otherwise it will not only waste money, but also waste energy and resources. Design should be responsible for the society and the consumers. Only when the target is right can we design well. 
 -- Liu Hailun, the top ten designer judge of China Fashion Week, 
 design power growth and operation dilemma to be broken 
 designer should do his own business, publish his own work, do business, and manage at the same time. For today's Chinese designers, many people face such an embarrassing issue. How to balance the relationship between these roles is very important. I also hope that Chinese designers will get better in the process of role swaps. 
 -- Wu Xuekai, creative director of Shanghai standard top clothing design Co., Ltd. 
 many domestic "a href=" http://cailiao.sjfzxm.com/Matertial/show/default.aspx "designers" /a "do not like to go close to the market, and feel that the first thing to do is to design well and then publicize. This is a misunderstanding and lacks the ability to control the market. Designers are unwilling to give up their design style and are always in a dilemma. But being insular is sure not to come to the market. 
 - LA CHARRI brand design director Lu Weixing 
 "going out" becomes easier than /p >
 from design point of view, the gap between us and international designers is getting smaller and smaller, even at a certain level. But fashion is whole and logical. It is an industry, not a work. The Chinese designer or design industry may have achieved the world level in a certain part. However, we still have a gap from abroad in terms of brand representation, fashion atmosphere and fashion inheritance, and we need time to make up for it. 
 -- Wu Xuekai, creative director of Shanghai standard top clothing design Co., Ltd. 
 in fact, Chinese design style and trend are in line with international standards. Chinese designers can easily get on the international stage and have more chances. But in the future, development does not necessarily have to be on the international stage. 
 - Cai Zhonghan, director of FAMORY Rui brand, "/p".
Standing in the international perspective, the application of Chinese elements is not limited to Chinese red, embroidery and other familiar aspects. To reflect its own characteristics, we need to find more expression inspiration from the cultural level. P In particular, advanced garments will convey cultural appeals and design ideas more directly. 
 - internationally renowned fashion designer /p.
 Where is the way out for the future? /p >
 so far, we have no big cards that can be heard in the world. On the one hand, there is much room for improvement in design innovation. On the other hand, there is still much work to be done in brand building and brand communication. The market is fair. Whoever can seize the opportunity and who can go ahead can win the market. I believe that through the baptism of the market, after a few years, we will have our own international brand, and our own design will surely break through a new world. 
 - the chairman of the China Fashion Designers Association Li DQI 
 we always go to see the fashion in Paris. If you can't depict your fashion deeply, you will always follow others. Next, what Chinese designers need to express is how to combine five thousand years of vertical culture and national horizontal culture, and our understanding of fashion to the market, and then create and carry forward, in order to make the design produce greater value. 
 -- Wu Xuekai, creative director of Shanghai standard top clothing design Co., Ltd. 
 China has a large market and every region is different. Designers must understand the market and understand the consumers clearly. The most important thing to create a brand is to understand the appetite of the public and understand their needs. All these have been done in order to carry forward the < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx > China design < /a >. 
 -- Liu Hailun, the top ten designer judge of China Fashion Week,