2013 Ningbo Brand Top 100 Released YOUNGOR Brand Value Ranks First

In November 2nd, the 2013 Ningbo brand 100 list, which was led by Ningbo Yongshang Development Research Association, was released. Youngor With the brand value of 15 billion 560 million yuan, it ranks first. The second runner up and second runner up were FOTILE and Ningbo port respectively, with brand value of 14 billion 270 million yuan and 13 billion 360 million yuan respectively.

　　 Top 100 brands in Ningbo Ningbo's local brands can represent the brand image and cultural connotations of Ningbo. The products have strong competitiveness compared with their counterparts. The industry ranks first in the industry and can lead the development trend of the industry. Visibility, image, transmission rate and exposure rate are taken into account.

This year the list expanded the scope of last year, and some public services and tourism brands were also included in the Ningbo brand range, such as the Hangzhou bay cross sea bridge, the southern business district, the Tianyi Pavilion, and the 81890. The organizers believe that these brands, like well-known brand names, are the classic labels of Ningbo.

Compared with last year, the number of listed brands dropped by 38, and the value of their brands shrank by 19, of which 6 brands had shrunk by more than 40%. They are Sanjiang, Xinle, Jiangxia and Ningbo.

Among them, the "Sanjiang shopping" brand ranked 37, and the brand value decreased by 47.84%. In mid May of this year, the fresh Department of Sanjiang shopping Department was recovered by the Ningbo customs for the smuggling of goods, and the equivalent amount of 593 yuan should be confiscated for smuggled goods.

The Ningbo milk brand ranked 90, with a brand value of 480 million yuan, down 46.07% from last year. At the prize presentation site, Ningbo milk was not represented.

In February 25th of this year, Ningbo milk was exposed to coliform bacteria exceeding the standard. In the following April 17th, Ningbo milk was found to exceed 30 thousand boxes of milk deliberately. The organizers put the two events in the 2013 Ningbo brand event.

In the introduction of "Ningbo milk", the official magazine "Yongshang" in the organizers wrote: "from April 2012 to April 2013, many netizens were exposed to illegality during the year. In the future, how to reshape the industry brand and regain consumer confidence will be a crucial proposition for Ningbo milk.

"Yongshang" explained the reasons for the decline of the brand value of Ningbo milk: "the expert group also visited the industrial and commercial and quality supervision departments, and realized that some brands with high popularity in the consumer's mind had more complaints, which directly affected the ranking of the list. Because on the basis of judging the list, the most important thing is that the brand has the quality of high quality products, and no serious quality problems have occurred. The operation of enterprises and brands has no rules.

　　 Ranking of public services, facilities, business areas and tourism brands

Brand ranking, brand value increase / decline

Hangzhou Bay Bridge 99 billion 50 million yuan 0

Xikou 108 billion 520 million yuan 33.75%

China Plastics City 194 billion 380 million yuan 0

Tianyi Pavilion 263 billion 360 million yuan 48.02%

Dongqian Lake 303 billion 220 million yuan 3.21%

Teng tou 313 billion 150 million yuan 9%

Ten thousand li 332 billion 870 million yuan, 4.36%

Tianyi Square 412 billion 200 million yuan 32.53%

Qian Tong ancient town 461 billion 830 million yuan 0

81890 trillion and 511 billion 750 million yuan 56.25%

Xiangshan film city 531 billion 680 million yuan 4.35%

Ningbo Museum 571 billion 410 million yuan 0

Ningbo old the Bund 601 billion 380 million yuan 2.13%

Hemudu Site 711 billion 10 million yuan 6.48%

South Tang Street 721 billion yuan 0

Southern business district 75 billion 940 million yuan 0

Ho Yi Avenue 77 billion 900 million yuan 3.45%

Boat night River 80 billion 800 million yuan 0

　　 brand Ranking brand value increase

Pacific bird 711 billion 390 million yuan 64.36%

Two deer 145 billion 910 million yuan 81.85%

81890 trillion and 511 billion 750 million yuan 56.25%

Shun Yu 681 billion 140 million yuan 256.25%

Profit 691 billion 130 million yuan 68.66%

　　 Brand ranking, brand value decline

Poly 293 billion 250 million yuan 47.15%

Sanjiang shopping 372 billion 540 million yuan 47.84%

Waveguide 77 billion 900 million yuan 48.28%

Xinle 84 billion 670 million yuan 45.97%

New Jiangxia 89 billion 500 million yuan 43.82%

Ningbo milk 90 billion 480 million yuan 46.07%