Women'S Clothing: Industrial Reform Is An Eternal Theme.

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< p > < strong > the two wings of the association and the government are less than /strong > /p >

< p > nowadays, in China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry layout, Shenzhen women's wear and Hangzhou women's wear can occupy a considerable position, largely thanks to the support of local industry associations and government.

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< p > when it comes to the women's clothing industry in Shenzhen, Shen Yongfang is an important figure who can't get around.

In 1998, she took over the post of Secretary General of the Shenzhen Garment Industry Association (currently the president of the Shenzhen clothing association). She spent six months studying the surrounding Humen and Guangzhou white horse market, and formulated the "Shenzhen garment industry development strategy". For the first time, she put forward the "five projects", that is, famous teachers, famous brands, famous enterprises, famous shops, and famous models.

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< p > Shen Yongfang has strong personal charisma in Shenzhen fashion industry.

Shenzhen's blue wardrobe, a target= "_blank" href= "http://www.91se91.com/" > dress < /a > founder Li Feiyue came to Shenzhen to inspect the local clothing market in 2003. According to his recollection, in that year, due to the influence of SARS, some local garment enterprises in Shenzhen had a very bad life, but the Shenzhen trade fair was very popular that year.

What impressed him most was that at the exhibition site, Li Feiyue saw a lady keep busy and wiping her forehead sweat with a handkerchief. At that time, he did not know the identity of the lady, but the scene touched him deeply.

Later, he learned that the lady was Shen Yongfang, Secretary General of the Shenzhen clothing association.

Li Feiyue said that at that time he had decided that Shenzhen would be a good place for clothes to start businesses. At the same time, the Shenzhen Trade Fair would bring a good development prospect for the new brand.

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< p > indeed, to promote the development of Shenzhen's clothing brand, China (Shenzhen) international a target= "_blank" href= "http://www.91se91.com/" brand clothing /a dress trade fair has played a very important role.

The Shenzhen trade fair was founded in 2001. Under the leadership of the Shenzhen clothing association, it has held thirteen sessions so far this year. Today, this exhibition has become one of the most influential exhibitions in the domestic fashion show. Many Shenzhen brands stand out from the exhibition.

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< p > it is understood that over the years, the Shenzhen municipal government has actively promoted enterprises to create their own brands and famous brand products.

Through the financing, customs, tax and other aspects of the clothing enterprises to give policy support.

In order to speed up the pace of technological innovation and technological innovation in the garment industry, the Shenzhen municipal government has planned to build the agglomeration base of dwell clothing industry and set up a Shenzhen clothing research center.

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< p > the Shenzhen municipal government once promulgated the "Shenzhen women's clothing industry regional brand development plan from 2008 to 2012" in 2008, and made detailed plans for Shenzhen's efforts to build the "fashion women's brand brand city" in the next five years, to realize the adjustment of the industrial structure of Shenzhen women's clothing and promote its industrial upgrading, so as to bring new opportunities for the development of the Shenzhen women's clothing industry.

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< p > in Hangzhou, industry associations and government support for the clothing industry can also be commendable.

In 2000, Hangzhou women's clothing trade association was established. This is the beginning of the pition from the family workshop to the team spirit and the overall consciousness of Hangzhou enterprises. It is an important event in the history of Hangzhou's clothing development.

This is regarded as the prelude of Hangzhou women's clothing industry's endeavour and the prelude of the rise of Hangzhou's women's clothing industry from low to high level, which is a great turning point in the history of the development of Hangzhou's clothing industry.

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Meng Ping, vice president and Secretary General of Hangzhou fashion ladies' chamber of Commerce, said that after the establishment of Hangzhou women's clothing trade association, the chamber of Commerce began organizing enterprises to join CHIC in Beijing (China International Clothing and Accessories Fair). P

Hangzhou women's clothing trade association has done a lot of meticulous work in promoting the development of local women's clothing industry, improving the influence and popularity of Hangzhou women's clothing in the domestic market.

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< p > from the government level, since the beginning of 2001, the Hangzhou municipal government has begun to introduce policies to support the development of Hangzhou women's clothing industry.

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< p > it is understood that the women's clothing industry in Hangzhou was listed as a key project in that year, and the development of women's clothing industry became an important breakthrough for Hangzhou's development of urban industry.

In order to better organize and coordinate this work, the Hangzhou municipal government has also set up a special "Hangzhou women's clothing development leading group".

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< p > December 25, 2001, in the name of the municipal Party committee and the municipal government, Hangzhou convened a special study on the development of Hangzhou women's clothing industry for the first time, and issued some opinions on accelerating the development of women's clothing industry.

The "opinion" gives enterprises more concession and support from capital, technology and labor arrangement.

For example, the establishment of women's clothing industry special development funds, the annual municipal financial arrangements of 3 million yuan special funds, to promote the development of Hangzhou women's clothing has played a great role.

After 2004, the government raised the support funds from 300 to 2000 in a year.

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< p > at the same time, Hangzhou first put forward the implementation of the "China outstanding women's clothing" a target= "_blank" href= "http://www.91se91.com/" designer "/a > discovery plan". From 2007 to 2017, it planned to train 60 outstanding women dress designers in international famous fashion design institutes for 10 years, and to train 250 outstanding women dress designers in the famous fashion design institutes in China.

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< p >, to a certain extent, it is precisely because the local industry associations and governments have spared no effort in promoting the development of women's clothing industry that they have made the two today.

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< p > < strong > Shenzhen women's clothing pformed into fashion and creative industries < /strong > < /p >

< p > after the development of women's clothing industry in Shenzhen and Hangzhou to a certain extent, not only are they facing the common problems existing in the clothing industry, such as the shortage of land for enterprises, the difficulty of recruitment, the impact of e-commerce, but also the development of their own personality problems. For example, as a neighbor of Hongkong, how should Shenzhen learn from the experience and lessons of Hongkong's clothing industry in the past to avoid duplication of its story?

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< p > from the mid 90s of last century, Shenzhen garment enterprises gradually developed the awareness of making brand and gradually turned their eyes to the domestic market.

Shen Yongfang, President of Shenzhen garment industry association, said that after the financial turmoil in Southeast Asia in 1997, the export of garment enterprises was blocked, and the clothing industry association of Shenzhen strongly advocated making brands.

Therefore, Shenzhen garment enterprises began to pform slowly.

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< p > Shenzhen garment industry takes the lead in undertaking international garment foundry business, and gradually forms a complete industrial chain in all aspects of processing, production, fabric, marketing, design, logistics and so on.

At that time, garment enterprises learned the international first-class operation mechanism in the processing of orders, found the channel of product sales, felt the trend and fashion of the world clothing development, and perceived the strength of the brand.

Because of the geographical advantages of Shenzhen's proximity to Hong Kong and Macao, Shenzhen has been exposed to international brands earlier than other cities in the country, and its cognition of the brand is more profound.

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For more than a year, the Shenzhen municipal government has formulated policies to encourage enterprises to "sell both domestic and foreign markets at the same time", "design as the soul, brand as life and market orientation". It encourages enterprises to continue to explore overseas markets and expand their exports on the one hand. On the other hand, efforts should be made to expand domestic market and actively promote enterprises' own brands and famous brand products.

Through these policies and measures, many export oriented garment enterprises, especially women's clothing enterprises, have started to create their own brands and expand the domestic market.

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< p > in recent years, Shenzhen garment industry is changing rapidly from low technology content, low added value and export processing mode to high technology, high added value and private brand development mode.

The output value of private brand products increased from less than 10% in the early 90s to 49% last year.

The design and marketing links of capital intensive, talent intensive, technology intensive and knowledge intensive are increasingly becoming the main body and core of modern garment enterprises, while labor intensive processing links are becoming more and more important.

More enterprises set up "headquarters" or design marketing centers in Shenzhen, processing parts or entrusting or moving them.

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< p > at the same time, a number of well-known brands such as Mars Phil, Ma Tiannu and movie have sprung up in Shenzhen.

After years of development, Shenzhen garment industry, represented by women's clothing, has successfully pformed from the original advantageous traditional industries to the fashionable and creative industries with high design content and high added value.

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< p > < strong > Hangzhou women's wear promotes industrial pformation by design. < /strong > < /p >

< p > to remove the common problems in the development of industry, how to make Hangzhou women's clothing bigger and stronger and how more brands should take the high-end development line are all the practical problems facing the local women's clothing industry.

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< p > Hangzhou compared with Shenzhen, large women's fashion group is less, medium and small women's clothing enterprises are more, brand channel is mainly joining and acting.

Meng Ping, vice president and Secretary General of Hangzhou women's clothing trade association, told reporters that the sales of women's clothing enterprises in Hangzhou can't reach 1 billion, and that there are more than 10 enterprises in 1-5 billion, but they are faced with the problem of how to grow bigger next.

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< p > there is a common problem with Shenzhen. The land use of Hangzhou local enterprises is very intense. This has become one of the bottlenecks restricting the development of the brand.

Therefore, it is no doubt a good choice to pfer the production part of the enterprise to the neighboring central provinces or the western regions and retain the key links such as marketing and design.

But Meng Ping said that there are not many enterprises that really move out. After all, local management is more convenient and far away. There are still some problems in production management and recruitment.

Therefore, some enterprises now give the production to special processing enterprises and throw away the burden of production, and the main part is their own production.

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< p > Hangzhou municipal Party committee and municipal government put forward a clear direction in the development strategy of women's clothing industry: to train a number of internationally renowned and top-notch a target= "_blank" href= "http://www.91se91.com/" > dress designer < /a > in the most important position of "promoting the silk house and building women's clothing", with design power to drive the pformation and upgrading of the whole industry.

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< p > Sijiqing clothing wholesale market in Hangzhou is one of the most influential clothing market in China. There are many professional clothing wholesalers. It plays an important role in developing garment agents and gaining market quickly.

With the development of the clothing industry, some clothing dealers growing up in Sijiqing are becoming more and more aware that the terminal sales brand has more potential than the wholesale channel brand, such as Jiangnan Buyi, Akimizu Ito and other brands. They came out of the wholesale market at that time. They have now become the excellent brand of women's clothing in China.

Of course, there are still some brands coming out of the wholesale market "on the road". When they come out, they may be a franchised store. Maybe they may go shopping. Maybe there are other options. Although the road is not easy, it is certain that they have made the same choice as the previous development mode and made joint progress with the women's clothing industry in Hangzhou.

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< p > unlike some of Shenzhen's women's clothing brand enterprises, which made their predecessors doing foreign trade, more Hangzhou women's wear brand founders were designed to be born, but not familiar with Shenzhen in marketing and management.

As a talented designer in Hangzhou, more women wear brands in Hangzhou started from design, started from a small workshop, persisted in the road of brand development, and adhered to brand culture.

It is precisely because of this, some women's clothing brand owners at the same time as designers, they are puzzled how to balance the relationship between design and business.

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P, the founder of the Hangzhou women's clothing brand, says Shi Jie, who has learned and designed people to do business, the middle road is relatively difficult to walk, and they are a long-term process of business learning.

Designers are more idealistic. They want to stick to themselves, but do not want to compromise with the market easily.

People like Shi Jie are not in the minority in Hangzhou women's clothing enterprises.

However, they also gradually realized the importance of the market for brand development. Therefore, slowly seeking balance between design and business and seeking pformation.

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< p > in addition, due to the coming of the Internet era, fashion designers in Hangzhou are also looking for new changes.

In 2011, the first D2C designer platform in China was put into trial operation in Taobao mall, and a number of famous designers, such as Wu Haiyan and Qian Feng, were stationed.

It is understood that the D2C designer platform is to match the massive personalized needs with the mass and personalized products of convenient and low-cost aggregation, relying on the panning marketing platform, so as to achieve the flat and scale from design to sales.

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P, a highly competitive and highly competitive garment industry, is a battleground for both Shenzhen and Hangzhou.

In today's rapidly changing business world, seeking change is the way out.

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