A Deep Interpretation Of The Men'S Clothing Industry In Wenzhou, Ningbo

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< p > in China's men's clothing industry, Ningbo and Wenzhou are two representative cities.

These two cities, known as a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", are famous for men's wear. After more than 20 years of development, local men's wear has become a dominant industry, and each of them has a large menswear listed company that leads the development of the industry.

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< p > nowadays, the men's clothing industry in Ningbo and Wenzhou is following their own path: for example, Ningbo has been advocating creativity in recent years and injected fresh blood into the traditional industries, while Wenzhou has advanced the road of high-end manufacturing, giving full play to the advantages of its men's clothing industry.

In any case, the two cities in the overall pformation and upgrading of the industry are trying to find their own way of development.

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< p > Ningbo men's wear gradually developed from this solid foundation on the basis of the long history of the red side tailors. Men's wear became the dominant industry in the region. Wenzhou started and developed with the prevailing market environment and rules in the spring breeze of reform and opening up.

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< p > for Ningbo, the "red gang tailor" is probably the most historical and profound memory of linking the city with clothing.

According to the data, the red gang tailor began in the late Qing Dynasty and the early Republic of China. At that time, Ningbo was one of the earliest foreign trading ports in China. Many tailors made clothes for "red hair" (a name for foreigners at that time), and the name "red gang tailor" was named after that.

From this period on, people's clothing gradually changed from their gowns to western style garments. The tailors began to focus on the development of western style clothes, which not only laid a good foundation for the development of local clothing industry in Ningbo, but also made an outstanding contribution to the development of modern Chinese clothing.

From this perspective, the clothing industry in Ningbo has a long history and has a very important position in the history of the development of domestic garment industry.

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< p > even now, clothing is still a city card of Ningbo.

As one of the most large-scale garment industry clusters in China, Ningbo's comprehensive strength, especially men's clothing, ranks first among all the similar cities in the country.

The production of suits and their suits accounts for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country.

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In the late 70s of last century, with the spring breeze of reform and opening up, a number of garment enterprises began to start in Ningbo. P

Some analysts believe that the clothing industry in Ningbo was basically at its own stage, characterized by Western clothing, shirts, trousers and other traditional clothing.

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< p > by the end of 1979, a youth garment factory was founded in Yinzhou District, Ningbo (then called Yin county), which is the predecessor of YOUNGOR, the leader of the industry.

It is said that the youth clothing factory started with a 20 thousand yuan settlement fee for educated youth. Rulers, scissors and stools were brought by workers, mainly processing vests, shorts and sleeves for other factories.

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After the end of 80s, Ningbo clothing entered the stage of brand creation, and a number of brands such as Shanshan, Luo Meng, Luo Luo, Luo Zi and other brands were founded. Ningbo clothing industry, including men's wear, entered a rapid development stage.

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< p > look at Wenzhou again.

Compared with Ningbo, Wenzhou men's wear is not so long history.

Wenzhou's economic development and industrial development are closely linked with China's reform and opening up.

Before the reform and opening up, Wenzhou was a poor place with neither natural resources nor industrial foundation, and pportation was not convenient. It did not have any conditions for rapid economic development.

After the reform and opening up, Wenzhou has firmly grasped the opportunity in China's pition from planned economy to a market economy with Chinese characteristics, and the manufacturing industry, including the garment industry, has begun to develop.

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< p > in the 80s of last century, the Wenzhou people with keen instincts and business minds seized the opportunity and launched a large number of family clothing production workshops. This is a mode of "shop before shop", which mainly deals with raw materials processing, and Wenzhou has formed a preliminary pattern of garment industry.

This family workshop mode of production and processing was everywhere at that time, and became a common memory of a generation of Wenzhou costumes.

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< p > this corresponds to the economic development mode which was later known as the "Wenzhou model".

It is understood that the Wenzhou mode refers to the development of non-agricultural industries in the form of family industry and specialized market, thus forming the development pattern of small commodities and big markets.

It can be said that the market economy with Chinese characteristics has provided a powerful driving force for the development of Wenzhou's garment industry.

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Zheng Chenai, President of the Wenzhou clothing trade association, said in an interview with our reporter that as long as it is within the scope permitted by law, Wenzhou will open up to the development of private enterprises. P

From this level, it is precisely because of Wenzhou's attitude towards the opening up of private enterprises that it has created the prosperity of the local private economy, and only let the Wenzhou garment industry develop rapidly under the action of market rules.

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< p > Wenzhou dnair a target= "_blank" href= "http://www.91se91.com/" > dress < /a > chairman Ding Jianqiu began to enter the garment industry in the middle of 80s and began processing.

"At that time, business was very hot. People who came to pick up the goods had to queue up."

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< p > according to Jiang Hai, President of Wenzhou clothing trade association ladies' wear branch, from the middle of 80s to the early 90s of the last century, the pattern of Wenzhou's clothing industry was very clear. It was mainly divided into three parts: the main costume of the Miao fruit temple; the Qingming Bridge was mainly made for men's suits; Xinhe street was mainly engaged in agency business, such as Puma, Nike and other brands.

According to information, the production of suits was formed in the whole of Wenzhou, and there appeared a street in Qingming bridge.

Due to the large demand for fabrics, and at the same time led to the formation of Huanglong boutique fabric, Wenzhou clothing has a preliminary industrial chain.

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< p > reporters have done a lot of interviews in Wenzhou for the purpose of making the topic of "women's wear in Wenzhou".

It was learned from the interview that although the clothing industry in Wenzhou was famous for men's clothing, women's clothing developed better than men's clothing in the 80s when the Wenzhou garment industry started to start in the last century.

At that time, in the mode of "front shop and factory", women's clothing production occupied a considerable proportion. At that time, the Wenzhou people engaged in the production of women's clothing returned the popular information to women's clothing production at the first time, and produced them quickly and produced a lot.

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< p > Zheng Chenai believes that Wenzhou women wear is earlier than men's wear but lacks market cultivation.

So that after entering the 90s, a group of men's clothing quickly rose, breaking the pattern of women's wear once.

"Men's suit enterprises are easy to scale, and with the use of large machinery and equipment, mass production is easy to make.

Meanwhile, in the 90s of last century, a large market for men's suits was formed in all China, and the prosperity of Wenzhou men's suit market was created.

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Generally speaking, Ningbo's men's wear is a fine tradition of "red gang tailors" which has a long history. It gradually started to develop on a solid foundation, while Wenzhou men's clothing has nothing to rely on "historical heritage". Instead, it relies on the loose and relatively free market environment after reform and opening up, and starts and develops gradually according to market rules. P

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