Designer Brand Explores Commercialization, Brand Business Follows Up Too Slowly.

< p > Mercedes Benz 2014 spring and summer China International Fashion Week is in full swing. The domestic cutting-edge design and < a target= "_blank" href= "http://www.91se91.com/" > designer /a > brand is definitely the protagonist of this period.

High formal dress, designer brand and mature commercial brand are used to speak only on the stage of fashion week.

However, how to pform domestic outstanding designers from self fulfillment to more commercial value has become a problem that Beijing international fashion week has to face in the past 20 years.

From design to production, from the show market to the market, this is a contest or a metamorphosis, and the road of domestic designer brand pformation is already underfoot.

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< p > < strong > > show to store > /strong > /p >

< p > < strong > brand sales soared < /strong > /p >

< p > Mercedes Benz 2014 spring and summer China International Fashion Week opened for two days. Beijing Business Daily reporter found that some designer brands < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > very ground gas, whether it is style or color, or collocation can directly enter the shopping mall from the show, into life.

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< p > the domestic designer's brand art show called "Hui HUI" released from the past Beijing Hotel or 751D PARK to Xinguang world. This is the first time in the past two years, the designer brand has released a show in the shopping mall during the clothing week.

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< p > industry insiders say that the release shows are basically divided into two categories: one is the designer's concept show, mainly showing the designer's own expression, from clothing to makeup and stage are artistic tonality.

The other is a commercial show, which is generally relatively mature brand, mainly facing VIP customers and channel providers.

Compared with the concept show, the commercial show clothing design is more grounded, and the audience can fully understand the designer's clothing language, which is very close to life.

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"P >" is the reason for the commercial show. So this choice is held in Xinguang world. We hope to have more opportunities to interact with consumers. We have changed from displaying brand and personal design to reflecting the commercial value.

It turned out that the show was a great success, although it was a little worse than the previous Beijing Hotel show, but sales were several times higher than usual. I think this is a very correct attempt.

Zhao Huizhou, chief designer of Yi Hui fashion group, told the Beijing Commercial Daily reporter.

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< p > < strong > independent design surge > /strong > /p >

< p > < strong > brand has followed up < < /strong > < /p >.

For a long time, China International Fashion Week is a mainstream stage in China's excellent a target= "_blank" "href=" "http://www.91se91.com/" > Fashion Designer < /a > and the designer brand's self value.

However, the mainstream fashion week abroad is more about the battlefield where brands and designers struggle together.

In mature markets, the mention of designers is like brand names, and public awareness of designers is very high.

In China, consumers know little about brand designers, and brands and designers have never been able to develop together.

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< p > to this, Zhao Huizhou said that although the development of domestic designers has begun to take shape, domestic brands still rarely push designers to the stage, and enterprises prefer to increase the exposure rate of brands, which is related to the development stage of domestic clothing.

Compared with foreign countries, the importance of design and the importance of designers are far from enough.

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< p > this phenomenon is visible from the Mercedes Benz 2014 spring and summer China International Fashion week.

Beijing Business Daily reporter found that this senior custom release shows were mostly released by independent designers, and the commercial brands released the same time.

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< p > however, the relationship between domestic brands and designers is a necessary stage for the development of the domestic garment market. There is no need to envy foreign models. Foreign brands and designers are also exploring the way.

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< p > a domestic clothing brand design director believes that the independent designer's advanced custom clothes, because there is no mature business operation experience, is likely to have a market positioning unclear phenomenon, which is a fatal defect for the clothing brand.

In addition, the designers of domestic fashion week will grow very fast, which will lead to bubbles in the market and eventually go through a storm. Many of the designers who are expected to be engaged in high fashion will be washed away.

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< p > < strong > buying hand is not mature > /strong > /p >

< p > < strong > market conversion rate < /strong > < /p >

< p > "buyer" is a new and important occupation in China's fashion industry. It has been known by more and more consumers in recent years, but it is developing very slowly.

Unlike foreign fashion week buyers, domestic fashion week audiences are mostly students of media and designer colleges.

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< p > a famous designer in China said that the composition of the audience made it difficult to reflect the commercial value of the domestic fashion show. Many brands disappeared after holding the release show. The exposure of the high media and the market were faulted, and the effect on the market to build the brand was discounted.

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< p > however, Li DQI, chairman of the China Fashion Designers Association, said that the Chinese designer's brand should not be anxious for a moment to find commercial value, but should formulate corresponding market targets according to the different stages of brand development.

Domestic designer brands are faced with people who are getting richer. Blindly pursuing the conversion rate of commercial value will also hurt some new class who pursue the value of fashion art. Chinese designer brand should first make brand and then do the market.

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