Elderly Clothing Consumption, Business Opportunities Not To Be Overlooked

In 2013, China will become the symbol year of population aging. The number of elderly population will exceed 200 million points, reaching 202 million, and the aging level will reach 14.8%. By 2030, China will usher in the peak of population aging. The huge group of elderly people has laid the foundation for the formation of a huge consumption market for the elderly, and has led to a large number of aging consumer demand markets in health care, medicine and nursing. Having hundreds of millions of old people's consumption market is the inevitable business opportunity and trend of China in the future.

It is difficult for middle aged and old people to buy clothes to face the huge consumption groups of the elderly and their "sunset industry" with hot age. clothing The market is extremely cold. Nowhere to buy it clothes It has become a problem that has plagued the elderly.

Among them, the biggest obstacle for the elderly to buy clothes is the problem of "big size and big size". "If you want to buy clothes for grandma, there are few clothes for the elderly in the shopping mall, but the old people are too old to walk too many places, and they can't visit too many places. There must be a lot of elderly clothes on the Internet. But grandma is a typical Shandong figure with big and fat skeleton. So it is necessary to try it on and try to know whether it can wear or not." Miss Cui, who lives in Shijiazhuang, reveals frustration when she chooses clothes for the elderly.

This year, Miss Yang, 60, has been retired for many years, and has been unable to buy her own clothes. From the short sleeves of summer T-shirts to the Chunqiu coat, Ms. Yang has a very simple request for clothes. cloth Comfortable and simple style and reasonable price. But the shopping mall in Beijing is always empty handed. It is not that the style is single and old, but the color is too bright. It does not conform to the age temperament. It is hard to meet a favorite, and thousands of prices will have to "reluctantly give up".

In addition, the store shelves provided for the elderly consumers in shopping malls are also rare. Even in the peak season of clothing consumption during the holidays, the best time for all major shopping malls clothing brands to boost their sales volume is full of eyes. The buildings in the shopping malls are almost occupied by less ladies' clothes, urban white-collar workers, sports and leisure, and professional wear, etc. Some of them sell specially for the elderly. Clothes & Accessories The counters often have a rather partial position. They have to ask and ask again and again to find out. The style of the clothes is not rich in other age groups.

While the profit margins are thin and no market, the old people are puzzled. Meanwhile, the clothing shops and businesses are also very helpless. The reason for this phenomenon is also very simple, that is, the elderly clothing is not profitable, although its market demand is huge, but the profit is poor, which is very related to the consumption habits of different age groups. Although the economy is not completely independent, the young people of about 20 years old, who pursue popular personality, like to consume fast fashion brands, are the most frequent consumers of clothing purchase and replacement. Young people aged 25 to 45 have certain economic foundation and cultural attainments, and care about the quality of life. Brand clothing Compared with the sensible consumption of young and middle-aged people, the middle-aged and old people over 46 must have more rational consumption.

A businessman said that the middle-aged and elderly people are very smart consumers. Their living habits are generally very economical, and the price sensitivity to commodity categories is much higher than that of young people. At the same time, the quality, comfort level and service in the selling process are also very heavy. The design style can not be too new, nor can it be conservative. The quality and price are comfortable and the work can not be careless.

Compared to young women's "big deal" for clothing consumption, such a "harsh" requirement is very difficult for clothing enterprises themselves, coupled with the economic recession or stagnation stage of middle-aged and elderly people, the frequency of changing clothing is not high, far less than that of children's clothing, and the profit margins of women's clothing in his age are large, which will inevitably be ignored by business brands.

In fact, in real life, the consumption demand of the elderly for clothing is considerable. According to statistics, the output value of China's aging industry is about 10000 billion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential. Due to the lack of more attention and understanding of demand, consumer exports can not be released.

For the fifty or sixty year old middle-aged and elderly people, more attention should be paid to family services in the consumption process. For example, they can provide services such as sleeve length, trousers length, weight and weight and so on, so as to enhance the goodwill and customer stickiness of the middle-aged and elderly consumers, and occupy a huge potential for the middle-aged and elderly clothing blue ocean market.