Down Jacket Market News: Sales Cycle Three Months Ahead Of Sale, Hot Market Sales

< p > Southern autumn is becoming stronger. Some of the brand's down garments have also been put on shelves.

The industry has told reporters that because of the constant innovation of the down jacket brand, the sales cycle of the down jacket has been advanced for two or three months this year. In the past, the bloated down garment has been replaced by light bread clothes, and some thin and warm down products can be sold from the early autumn to the end of winter.

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< strong > down coat is no longer bloated (BR / >).

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"/strong >" in the past two years, the company developed "bread clothing" fabric is welcomed by the market, export orders are many.

New Hongxing (Fujian) < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > industry and Trade Co., Ltd. chairman Wang Meihua said that the company has always been producing high-end fabrics. In recent years, the international fashion trend no longer favors the bloated down garments, but is mainly based on the more lightweight and close fitting bread clothes. "The bread fabric we produce is not sold in China at present, it only serves as an international brand."

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The "bread clothing" is the down jacket of light weight. Its trend is not only the upstream enterprises of textile < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", but also the downstream enterprises have seen the market prospect.

"The sale of the down jacket is only going to enter the peak season from November every year. Now we are actively developing thin and down garments, which combine clothing with warmth and warmth, so that people can wear them in early autumn.

In the north, sales can start in August. "

Su Jing, head of Yalu marketing team, said that the sales cycle of the down jacket in previous years was only three or four months. After having such a lightweight down garment, such as "bread clothing", the sales cycle lasted for about half a year.

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Reporters searched several shopping platforms on the Internet, and found that this year is not only an increase in the number of "bread clothes", but also the traditional down garments, and rarely the hair collar. Most of the "a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a "have become" bread collar "or hat collar.

In major shopping malls, wool collar down clothing is also significantly less.

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Qiao Feng, an industry personage, said that nowadays, the down product has changed to a bloated image in the past, pursuing the effect of lightweight and close fitting, and even downgrading underwear and other products.

"People in the north have begun to wear down underwear. Because of the special technology, they will not lose their velvet, and they will keep warm."

She said.

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Wang Meihua also told reporters that today's down fabrics are functional.

"For example, in addition to the effect of warmth, it may also need antistatic, more gentle, and able to get close to the skin and so on."

She said.

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It is reported that this kind of light down fabric makes the down garments category develop in a diversified way.

The outer garment is more light and thin, and the style and size of the down coats are more abundant.

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< strong > special sale, hot selling market < br / >

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"/strong" Qiao Feng said that due to price growth and inventory pressure in the previous two years, it also brought huge space to the down sale market.

"Recently, there are brands of down garments in Jiangsu and Zhejiang provinces, which are looking for venues for sale in Quanzhou."

She said that the sale of the relatively normal new products is more popular in southern down garments. "After all, the down jacket is not the normal dress of the southerners. It costs a lot to buy a piece and wear it for one or two times at a very high price."

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She said that the consumers of down garments in South market are mainly migrant workers who want to return home at the end of the year. In the past two years, with the prosperity of the tourism market, some people who travel to the cold areas will also add their own down garments to protect the cold. "There is another characteristic of Quanzhou's sales, that is, more people ride motorcycles, these people will also wear down clothes."

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On other websites, reporters also saw information about the pfer of international brand down garments.

In recent years, the down coats in Changshu have been sold to the Internet for promotional activities.

Xiao Feng, a business operator specializing in down coats, said that the weather is not cold enough, and the next few months will usher in the peak consumption of down garments.

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< p > < strong > price has increased by 100 yuan < br / >

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< /strong > statistics of the national down jacket industry association, the production of new down garments this year is only 40%-45% of last year.

The industry said that this is affected by the price rise of raw materials such as wool collar and duck's feather. The price of the down jacket is 100 yuan higher than that of last year, and the quality of the down jacket will even increase by 300-500 yuan.

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"Because of the rising cost of raw materials and labor costs, the annual price of down garments is rising."

Qiao Feng, an industry insider, said that the impact of the early bird flu on the down jacket this year is more severe than that of raw materials. In addition, the down jacket has been updated with more complex fabrics and more fashionable elements. All these design details have raised the price of feather clothing.

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The industry told reporters that the production cycle of clothing is ahead of schedule, and the price of duck feather at the beginning of the year was 350 yuan / kg, which rose to 500 yuan / kg in May. The processed content was 90% washed down. At the end of last year, it was 300 thousand -40 yuan / ton, and in May it increased to 500 thousand -60 yuan / ton.

"Such an increase will naturally be reflected in the terminal."

An industry source said, but some clothing manufacturers in order to control the increase, reducing the ingredients of down, "for example, the original 90% clothing containing velvet, now may be changed to 70% containing velvet, the price increase is relatively low."

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