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Wangfujing Department Stores Throttled Tmall Double "11" Nationwide Stores + Shop 8.
< p > today's news, this year's "a href=" http://sjfzxm.com/news/index_f.asp "Tmall double eleven < /a >, with the integration of offline brands and retailers to carry out the joint promotion of O2O as the biggest highlight. But billion state power network learned from Wangfujing department store, from 8 this month, Wangfujing launched a strong throttle ahead of schedule. < /p >
< p > it is understood that more than 30 Wangfujing department stores in the major cities of Wangfujing department store will launch a full channel promotion campaign with the Wangfujing online shopping mall, the online shopping mall, the online shopping mall and the mobile APP Trinity. < /p >
< p > Wangfujing revealed that consumers can experience online shopping and enjoy offline services at the beginning of 8, enjoy online shopping and enjoy online concessions. It is also said that this is the first test of the whole channel service system developed by the integration of online and offline resources after the integration of internal resources in Wangfujing department stores. < /p >
< p > billion state power network is connected with the relevant head of Wangfujing department store. The other side introduces Wangfujing's three strategic deployment before the double Eleven: < /p >
< p > < strong > national stores + shop advance to No. 8 opening dozen < /strong > /p >
< p > orders on double eleven networks tend to focus on double eleven day. Tmall encourages sellers to shop under the shop to copy the order number to the online order. However, after placing orders and sending them to the users, it usually takes longer logistics time. < /p >
< p > however, Wangfujing department store revealed that from 8, 30 of the large department stores and shopping centers of Wangfujing department store began to implement double eleven price, and consumers could actually place the order after experiencing it. < /p >
< p > the specific promotional activities first include, with more than 10000 brand suppliers to create weekend Carnival experience services; secondly, the Wangfujing department stores can buy a thousand yuan coupons for online shopping malls, and online shopping mall Gloria, Ecco, Lancome, Northface and other products can enjoy preferential treatment when shopping for 2000 yuan. < /p >
< p > industry analysis, Tmall double eleven main half off discount, but generally concentrated on the day of double eleven, and Wangfujing started 8 from the half off discount, which is equivalent to the early interception of some consumers and consumption power. < /p >
< p > the product of Tmall double eleven is actually not very different from that under the line. It is assumed that there are many shopping malls moving ahead of the line, such as Wangfujing, to advance 50 percent off activities in advance, which will result in a significant throttling effect on Tmall. Relevant analysts said. < /p >
< p > < strong > under the online shopping line, the service provider mainly plays the member value-added service < /strong > /p >
< p > Wangfujing introduces the billion power network. The double eleven online shopping mall will play the main role of online shopping and offline service. All users of online shopping mall have the opportunity to get free experience of the coupons in the city store service. The experience voucher includes various service types, such as make-up design, leather care, nail experience, catering coupons, coffee coupons, movie vouchers, parking tickets and so on. < /p >
< p > Wangfujing said that this is also the highlight of its entity store service experience, and encourages customers to enjoy services across the channel. < /p >
< p > in addition, the members of the Wangfujing department store can enter the "0 yuan purchase special" on Thanksgiving Day, online shopping mall < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > clothing and ornaments, but the activity only supports consumption on that day. < /p >
< p > it is reported that the Wangfujing online shopping mall will also be on the line of the famous product channel in the same period, and more than 20 international first-line products will be on sale. < /p >
< p > < strong > the first one is to promote the customer service APP < /strong > < /p >.
< p > the mobile terminal strategy of Wangfujing department is dominated by user service and cross channel experience. < /p >
< p > with the rapid development of store WIFI network deployment, the mobile APP function of Wangfujing will be launched on-line. In November 8th, the 10 shop of Wangfujing department store will also serve APP at the same time. < /p >
< p > it is understood that the first phase of a href= "http://sjfzxm.com/news/index_s.asp" > APP < /a > main service function: store purchase, member services, business promotion inquiries, eating and drinking concessions and other functions gradually on-line, users download and install and register that is the chance to get coupons or offline gifts; the two phase will continue to launch mobile payment and electronic membership card function, to create a traditional department store full channel services. < /p >
< p > industry forecasts that the traditional department stores rely on the advantages of brand, goods and services, and integrate entity stores, web terminals and mobile terminals to provide consumers with seamless experience of all channels, and constantly optimize them. In the future, online and offline multiple competitions will increase the chips. < /p >
< p > it is understood that more than 30 Wangfujing department stores in the major cities of Wangfujing department store will launch a full channel promotion campaign with the Wangfujing online shopping mall, the online shopping mall, the online shopping mall and the mobile APP Trinity. < /p >
< p > Wangfujing revealed that consumers can experience online shopping and enjoy offline services at the beginning of 8, enjoy online shopping and enjoy online concessions. It is also said that this is the first test of the whole channel service system developed by the integration of online and offline resources after the integration of internal resources in Wangfujing department stores. < /p >
< p > billion state power network is connected with the relevant head of Wangfujing department store. The other side introduces Wangfujing's three strategic deployment before the double Eleven: < /p >
< p > < strong > national stores + shop advance to No. 8 opening dozen < /strong > /p >
< p > orders on double eleven networks tend to focus on double eleven day. Tmall encourages sellers to shop under the shop to copy the order number to the online order. However, after placing orders and sending them to the users, it usually takes longer logistics time. < /p >
< p > however, Wangfujing department store revealed that from 8, 30 of the large department stores and shopping centers of Wangfujing department store began to implement double eleven price, and consumers could actually place the order after experiencing it. < /p >
< p > the specific promotional activities first include, with more than 10000 brand suppliers to create weekend Carnival experience services; secondly, the Wangfujing department stores can buy a thousand yuan coupons for online shopping malls, and online shopping mall Gloria, Ecco, Lancome, Northface and other products can enjoy preferential treatment when shopping for 2000 yuan. < /p >
< p > industry analysis, Tmall double eleven main half off discount, but generally concentrated on the day of double eleven, and Wangfujing started 8 from the half off discount, which is equivalent to the early interception of some consumers and consumption power. < /p >
< p > the product of Tmall double eleven is actually not very different from that under the line. It is assumed that there are many shopping malls moving ahead of the line, such as Wangfujing, to advance 50 percent off activities in advance, which will result in a significant throttling effect on Tmall. Relevant analysts said. < /p >
< p > < strong > under the online shopping line, the service provider mainly plays the member value-added service < /strong > /p >
< p > Wangfujing introduces the billion power network. The double eleven online shopping mall will play the main role of online shopping and offline service. All users of online shopping mall have the opportunity to get free experience of the coupons in the city store service. The experience voucher includes various service types, such as make-up design, leather care, nail experience, catering coupons, coffee coupons, movie vouchers, parking tickets and so on. < /p >
< p > Wangfujing said that this is also the highlight of its entity store service experience, and encourages customers to enjoy services across the channel. < /p >
< p > in addition, the members of the Wangfujing department store can enter the "0 yuan purchase special" on Thanksgiving Day, online shopping mall < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > clothing and ornaments, but the activity only supports consumption on that day. < /p >
< p > it is reported that the Wangfujing online shopping mall will also be on the line of the famous product channel in the same period, and more than 20 international first-line products will be on sale. < /p >
< p > < strong > the first one is to promote the customer service APP < /strong > < /p >.
< p > the mobile terminal strategy of Wangfujing department is dominated by user service and cross channel experience. < /p >
< p > with the rapid development of store WIFI network deployment, the mobile APP function of Wangfujing will be launched on-line. In November 8th, the 10 shop of Wangfujing department store will also serve APP at the same time. < /p >
< p > it is understood that the first phase of a href= "http://sjfzxm.com/news/index_s.asp" > APP < /a > main service function: store purchase, member services, business promotion inquiries, eating and drinking concessions and other functions gradually on-line, users download and install and register that is the chance to get coupons or offline gifts; the two phase will continue to launch mobile payment and electronic membership card function, to create a traditional department store full channel services. < /p >
< p > industry forecasts that the traditional department stores rely on the advantages of brand, goods and services, and integrate entity stores, web terminals and mobile terminals to provide consumers with seamless experience of all channels, and constantly optimize them. In the future, online and offline multiple competitions will increase the chips. < /p >
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