Quanzhou Menswear Promotes Brand With Olympic Games

Specific techniques: in cooperation with the British creative industry, the design of the Olympic flag hoeking gown, and the replacement of the Beijing Olympic Games, seven wolves, Qipai, Qiang and other famous men's clothing enterprises in Quanzhou have used the opportunity of the Olympic Games to upgrade the brand and accelerate the internationalization of the Quanzhou garment industry.

First, the British creative industry was established. During the Beijing Olympic Games, London set up a London house in Beijing to promote cultural and business exchanges between the two countries.

In August 22nd, the creative fashion feast hosted by JohnWalford, a famous fashion show director in London, was held in Beijing.

On the starry fashion party, Prime Minister Sarah Brown of the British Prime Minister praised the brand of the seven wolves. London also expressed the hope of carrying out in-depth exchanges and cooperation with the seven wolves.

Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, said that the trip of seven wolves to Britain has been preliminarily ascertained.

At that time, the seven wolves will discuss the cooperation prospect of the Sino British cultural and creative industries with the senior government of London municipal government and the creative industry group of the London Development Department, and invite senior British cultural industry personages to explore Sino British cultural exchanges. They are going to University of Oxford, a famous British University, to feel the cultural heritage of the classic capital; to visit the Bermingham municipal government, visit the creative industry park of Bermingham City, and hold talks with Bermingham's cultural and creative group.

According to analysis, in recent years, the exchanges between China and Britain in the fashion industry have become increasingly close, and the rapidly rising Chinese fashion industry is rapidly moving towards the international arena, and London is clearly a good platform for Chinese clothing brands to achieve international strategic ambitions.

As China's first Chinese clothing company invited by London mayor's office and London Development Agency to attend the London Fashion Week and go to Britain to explore the fashion and creative industries, the appearance of the seven wolves is symbolic.

Tactics two: appearance on the Olympic stage, the Beijing Olympic Games bring great business opportunities to Quanzhou's garment industry. Although many brands can not cross the threshold of "Olympic sponsorship", many Quanzhou enterprises still try to win a share of Olympic business opportunities through "embedded marketing".

On the 3 day of last month, Qi card brought together the top designers in China and set off a fashion festival in Beijing. In the 302 Olympic Games, the Olympic flag raising Chinese collar dress, designed by Qipai group, not only witnessed the glorious moment of athletes, but also attracted the attention of all circles.

Hong Zhaoshe, chairman of Fujian Qipai group, told reporters in an interview with the Morning Post reporter: "we passed the bidding for more than 3 months, and finally confirmed by the Olympic Organizing Committee."

He said that in order to integrate into the design concept of the Humanistic Olympics, the designer paid a lot of painstaking efforts to make the Chinese collar's clothing form blend the artistic elements of blue and white porcelain, so that the design works will finally stand out in the fierce competition.

He said that sports without borders, with the help of sports beyond the boundaries of the dissemination characteristics, sports marketing will accelerate enterprises in the new market to establish brand and enhance visibility.

Qipai will take the pace of internationalization through Olympic marketing, and plan to penetrate products and brands into the European and American markets.

Technique three: Homeopathic promotion of new logo headquarters and Qipai at the same place in Jinjiang, Ying Lin's strong men's clothing, in the "Olympic year" also has no small action.

In August 1st of this year, on the eve of the opening of the Olympic Games, the company was officially presented to the outside world a new symbol of "the return of the king", replacing the image of "boxing champion" that has been revised and used since 1996.

"This time, the company invited the world-famous langtao design consultant to design and spend millions of yuan to create a new image."

Hong Lianjin, vice president of Limited by Share Ltd, revealed that the cost of changing the logo was huge.

The head of the China clothing association said that the Olympic bid for men's wear on the eve of the Olympic Games is of special significance in the Chinese garment industry.

"Before that, many brand enterprises have been seeking the development of their own power through the same" image reconstruction project ", such as HUAWEI, Lenovo and so on.

He said that the appearance of the new logo and new image of the "power tyrant man" made it clear that such a trend -- gradually stepping out of the "Chinese made" swamp of the national brand clothing enterprises, has begun to consciously express its increasingly strong brand marketing awareness and the strategic intention of international development through the reconstruction or optimization of the brand image.

Expert opinion: the trend of consumption upgrading has become a watershed, and consumption upgrading has gradually become a trend.

There are many discussions about the opportunities brought by the Olympic Games to China.

But for more Chinese enterprises, it is not how to share the feast of the 2008 Olympic Games, but how to deal with the enormous pressure of operation.

We all need to find the way to upgrade the brand in product upgrading and emotional consumption.

He believes that 90%%'s Chinese Olympic partners have no products to enter the European market in London. The sponsorship of these enterprises is only "deadline".

Simple brand globalization is of little significance to enterprises. Globalization of business, products and channels is the key to brand internationalization.

"Of course, the most important thing for enterprises is to sell products."

He said.