Brazil Shoes Want To Attack Global Market

Produced in Brazil shoes Always classic, simple or bold, usually using rarity. Leatherwear Or colorful plastic. The shoe industry in the country is ranked third in the world, but it also wants to be stronger.

In this country with a population of 200 million, the number of middle class is increasing, and credit card consumption is very simple. The shoemaker in Brazil basically controls the huge domestic market. But now they want to cross the borders of this emerging country and expand to other markets.

The fashion show recently held in St Paul is the biggest show in Latin America, which is a good example of this expansion trend.

"The domestic market in Brazil has grown dramatically since 2008," said Heitor Klein, chairman of the Brazil Footwear Association (Abicalcados). "Heitor," she said.

In 2012, Brazil produced 864 million pairs of shoes, an increase of 5.5% over the previous year. More than half of the shoes are produced for domestic women's market. But the total export volume is only 113 million pairs, with a total value of $1 billion 90 million, down 15% from the previous year, which confirms that the country has been in trouble when entering the foreign market, especially in such a global recession.

" Brazil shoes The competitiveness is totally lost. Tariff problems, labor problems and lack of adequate infrastructure make our export products more expensive. " He said with regret.

Brazil shoes export to more than 150 countries, the United States, Argentina and France are the first three destinations. In terms of price and quality, the main focus is on the middle end market.

Usually, Brazil shoes are sold to foreign shoe brands or label others, but shoes exported from Brazil brand labels have increased slightly, including brands like Capodarte, Azaleia, Via Uno and Arezzo.

But the biggest challenge is to enter the "hinterland" of global manufacturing - China. According to data from the Brazil Footwear Association, China produced about 10000000000 pairs of shoes in 2011.

The Brazil Footwear Association and Apex, an export promotion company, have jointly launched a plan that is moving forward towards these goals. "This process began about three years ago, initially only 8 companies are interested, and now it has grown to 12." He said.

Brazil has exported shoes to China since 2011, but it is still in its infancy.

Brazil has two famous names. brand Havana (Havaianas) flip flops and Melissa (Melissa) shoes.

The original inspiration of Havana's flip flops is the clogs of Japanese immigrants. The simplest look is about $5, but the price up to the limited edition is much more expensive.

These plastic corners were used in Brazil as the poorest class of shoes. After 50 years, they had become the necessary shoes for human hands.

This year, 24% of Havana's revenue comes from overseas sales. In 2012, the total number of shoes produced by the company was 229 million pairs.

"Havana has become a synonym for joy, color and summer." Carla chmidberger (Carla Schmitzberger), the business director of the brand said.

Melissa was founded in 1979 and produces plastic shoes sold in more than 100 countries. Melissa's design is more elaborate and cooperative. Designer There are the famous old Buddha Karl (Karl Lagerfeld Lagerfeld) and architect Zara Hadid (Zara Hadid), whose products include high-heeled shoes and decorated with heart or red lips.

The designer Paula Faber (Paula Ferber) designs most of the shoes are made of crocodile skin, snake skin or Amazon fish skin, which are expensive, and the price of a pair of shoes can reach about 900 dollars.

At present, the designer is said to be working with the French cosmetic brand L'OCCITANE (L Occitane) to expand sales, mainly for Europe and the Middle East market.

"We try our best to reduce it. cost 。 Now we do not produce more than 1500 pairs of shoes a month. "She said.