Self Driving Tour Economy Promotes Outdoor Brand Upgrading

< p > < strong > self driving serial products increased < /strong > < /p >

< p > "in the future, we will combine fashion design elements with excellent functionality to provide free experience for cities and landscapes who love outdoor travel."

In an interview with reporters, Zhou Shanlin, general manager of outdoor F Leonspan, said that the brand has been upgraded this year: abandoning the stereotyped "specialty" and doing the unique "all".

"Therefore, the increasingly popular self driving market will be more and more valued by us."

He said.

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< p > in F Leonspan's product exhibition hall, reporters saw fast drying pants, windbreaker, multi bag outdoor vest, and even outdoor women's skirts, outdoor Rainwear and so on.

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Xu Yuejin, chairman of the company's "summit action" program at P, said that the company's products will be more clearly divided into professional series and life series to meet the needs of different outdoor consumers in the future.

"Professional products are mainly aimed at consumers on weekends or holidays mountaineering, outdoor wear when hiking, have a strong outdoor protective performance, easy to wild mountaineering, hiking and other outdoor activities."

He said that life products will be integrated into self driving travel and urban culture genes, which is more suitable for consumers' daily outdoors, < a href= "http://www.91se91.com/news/index_f.asp" > casual wear < /a >, the outstanding feature is "easy to match, more comfortable and more casual".

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< p > < strong > "fit marketing" began to appear < /strong > < /p >.

"P > outdoor industry observer Liang Qiang once pointed out that according to per capita GDP standard, China is in the stage of consumption upgrading, while some central cities and some classes are in the stage of consumption diversification.

At present, China's per capita GDP is about $5000, and the outdoor sports corresponding to this GDP level mainly include off-road running, crossing and mountaineering. In the next ten years, per capita GDP will be expected to reach 10000 US dollars. Camping, cycling, skiing, surfing, rock climbing, and self driving cross-country activities will soon become popular.

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< p > the products of life series have always been a high growth category.

Xu Tengda, general manager of Tianlun Tian, told reporters that in general, the sales growth rate of professional outdoor products is 20%-30%, and the outdoor products of life class often have an increase of 50%, so the self driving series has always been the concern of outdoor enterprises.

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< p > Xu Tengda also revealed that in order to combine the current "riding hot" with the self driving tour, Tian Lun Tian took the bicycle to the exhibition hall at the 2014 spring and summer ordering meeting this year.

"We specialize in looking for factories to customize samples of single products, which can be folded into bicycles and conveniently put into the back boxes of cars. This also provides us with more choices for outdoor life."

He said that these bicycles have been welcomed by many agents, and will appear in the store and franchise system of Tianlun Tian in the future, so as to promote the sales of life and leisure outdoor products.

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< p > "this kind of fit marketing is not uncommon."

Insiders say, for example, some outdoor enterprises have put tents, < a href= "http://www.91se91.com/" target= "_blank" > shoes "/a" and so on in the car 4S shop for sale; some brands are located near the scenic spots when they open their shops, open up brand image shops and conduct in-depth marketing, "these are the marketing concepts extracted into the layout of the channel, in the future, more and more enterprises will dig deeper into this marketing mode."

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< p > marketing expert Su Jing believes that the products category of outdoor brands in Quanzhou is not complete enough. In the future, the product line should cover the whole range of clothing, food, housing, pportation and other products involved in self driving camping, and pass the concept and product of the brand to the target group through < a href= "http://www.91se91.com/news/index_cj.asp" > precision marketing < /a >.

"The linkage of the entire industrial chain and mutual penetration and upgrading can drive the whole industry to develop better."

She said.

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