Children's Clothing Design In China Fashion Week Returns To "Children Oriented" Children's Clothing As The Engine Of Clothing Industry Growth

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< p > < strong > children's wear < a href= "http://www.91se91.com/" target= "_blank" > designer < /a > > /strong > /p >
< p > < strong > domestic mainstream fashion week < /strong > /p >
< p > in the just concluded Mercedes Benz China International Fashion Week (2014 spring summer series) press conference, the reporter found that children's clothing became a highlight of this year's conference. This is the first time that children's wear designers entered the mainstream stage of the fashion week. From the number of spectators, we are full of expectations for children's wear designers and children's wear show. < /p >
< p > a domestic mainstream media < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > editors said that the three conference was far below the number of women's wear and men's wear conference, but this is a leap from scratch in China's children's wear designers. It is worth mentioning that from the children's wear press conference, the adult design is rare, and children's clothes are the mainstream of the design. < /p >
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"P" has always been the brand awareness of children's clothing is relatively weak, consumers are familiar with brands are mostly foreign sports brands and fast fashion brands. The children's clothing enterprises in China have relatively strong regional characteristics and few well-known national brands. < /p >
< p > for this reason, Su Baoyan, vice president of the fashion designer /a /a Association of China, "a" href= "http://www.91se91.com/" target= "_blank", said: "the children's clothing in China has been developing very fast in recent two years. I think this is a normal phenomenon of the gradient development of the industry. After the rapid development of the women's wear market, men's clothing has ushered in a period of rapid development. Now children's clothing has entered a period of rapid development. This is also a reflection of changes in people's consumption concerns. From this fashion week, we can see that the number of launches for children's clothing has increased a lot, and clothing has changed greatly from design to color to collocation. Previous children's wear is more about color. Colorful and colorful is the first impression of many people's children's clothes. From these press conferences, designers have switched to a more elegant color, which is closer to children's aesthetic perspective. It is closer to the trend of Europe and the United States, and is becoming more and more fashionable in general. < /p >
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< p > < strong > children's clothing becomes garment industry < /strong > < /p >
< p > < strong > next growth engine < /strong > /p >
< p > according to China intelligence research data, the scale of children's clothing market in China has reached 68 billion yuan in 2009. In 2010-2015 years, the growth rate of children's wear market in China will remain 12.6% annually. It is estimated that the size of children's clothing market in China will reach 140 billion yuan in 2015. < /p >
< p > the replacement cycle of children's clothing is far higher than that of adult clothing, so the children's wear market has the characteristics of large scale and high profit, which is why many adult clothing brands begin to get involved in the field of children's wear. Because children's clothing is at the initial stage of development, there is no complete competition pattern. This is the opportunity for designer's brand. Zhang Qinghui, vice president of China Fashion Designers Association, said. < /p >
< p > for the problems of domestic clothing brands, insiders say that the domestic children's clothing market is basically dominated by foreign brands, from the luxury brands like Burberry and Dior to fast fashion brands such as ZARA and H&M, and the domestic children's wear market is full of foreign flavor. Lack of design is a criticism of the development of children's clothing brands in China. < /p >
< p > reporter found that domestic sports leisure < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Semir brand clothing released results showed that children's clothing contributed significantly to the growth of brand profits, revenue grew 23.2% to 895 million yuan, accounting for 33% of the total income of the brand. < /p >
< p > Ding Fangfang, Party Secretary of Zhili Town, Wuxing District, Huzhou, said: "from the development of children's clothing industry in Zhili Town, it is easy to find that the development of children's wear brands in China is still at a relatively elementary stage, and the degree of importance attached by the enterprises to the design links is not enough, which is the original intention of our national children's clothing design competition. The improvement of the design level plays a vital role in shaping the brand. The brand must realize this and get a great development. < /p >