UNIQLO, MUJI And Other Brands App The Five Major Design Points Of Innovative Design

< p > as a tool application, the welcome phrase of UNIQLO WAKE UP "starting a new day in the changing music with the weather, sharing your waking up message" reveals its difference from other alarm app.

It combines weather, music and social functions to link up the waking up with the weather and broadcast with the unique wonderful female voice. The original background music is completed by the world-renowned musician Cornelius and Yoko Kanno.

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< p > more and more traditional enterprises embrace the mobile Internet to supplement and perfect the original channel goals, and launch the brand app of their own enterprises. For example, the traditional magazine designs an electronic magazine app, and the traditional entity stores launch the electronic mall app.

These traditional practices have become commonplace. Let's take a look at the new ways of branding.

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< p > < strong > [case 1] < a href= "http://www.91se91.com > UNIQLO < /a > -- the new digital living tool of /strong. < /strong > /p >

< p > UNIQLO is Japan's a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand with the excellent innovation gene. The Life Wear (life and life) philosophy advocated by the UNIQLO brand is not only simply "clothes, food and shelter" as a fashion, but creates "enrich" people's daily life.

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< p > UNIQLO WAKE UP < /p >

< p > as a tool application, the welcome phrase of UNIQLO WAKE UP "starting a new day in the changing music with the weather, sharing your waking up message" reveals its difference from other alarm app.

It combines weather, music and social functions to link up the waking up with the weather and broadcast with the unique wonderful female voice. The original background music is completed by the world-renowned musician Cornelius and Yoko Kanno.

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< p > besides the basic weather and alarm functions, UNIQLO WAKE UP also incorporates social functions: it can share its wake-up information to the social platform, and share the information of waking up to the whole world.

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< p > UNIQLO CALENDAR < /p >

< p > is also a simple tool app. UNIQLO CALENDAR this calendar app continues the visual style of UNIQLO WAKE UP. The lower part of the interface is information area. It can slide to view weather, calendar, calendar (Google Calendar) and time in turn. The first half is the fast moving video of moving axis.

This calendar app has no special functions, but it is very attractive in form.

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< p > UNIQLO RECIPE (iPad) < /p >

The "UNIQLO RECIPE" just released by P in early October is no doubt another heavy product of UNIQLO LIFE TOOLS. It is a iPad cooking app with the idea of "wonderful fusion of food, fashion and music".

App includes 6 original cutting-edge chefs created by 24 new American chefs based on the idea of "UNIQLO Life Wear". They choose daily ingredients, cook with popular cooking techniques, and display the same color of UNIQLO, autumn, winter, a, target=, _blank, href= and http://www.91se91.com/.

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The interface of < p > UNIQLO RECIPE maintains UNIQLO's always fresh and fresh visual style, and bright colors create a warm atmosphere for dishes.

The main interface structure is very simple, with the chef and the dishes picture browsing as the main body, the main navigation is reduced to the upper left corner.

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< p > click on a dish to enter the cooking details page. The left and right are the chef, ingredients and cooking steps.

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< p > preparation of ingredients is intuitive and clear.

Click on the next step, there will be cooking steps and teaching videos.

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Besides P, app also prepared the cooking timer function carefully, playing the original music mixed by the sound of kitchenware collision while playing time and time, and put forward a new cooking idea of cooking while enjoying music.

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< p > although it is a commodity promotion, it has no disgust. Instead, it is looking forward to UNIQLO's new autumn and winter costumes. This is the clever marketing strategy of UNIQLO.

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< p > < strong > case two] MUJI -- super normal practical personal affairs management tool < /strong > /p >

"P" is also a local brand in Japan, which is different from the fresh pattern of win win net UNIQLO. Muji (thematic reading) (expanding site selection) advocates simple, natural, simple and rich lifestyle.

In terms of design, we insist on "no design" and all products pursue minimalism, just like the three practical personal affairs management tools apps I want to introduce -- MUJI NOTEBOOK, MUJI CALENDAR and MUJI to GO.

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< p > MUJI NOTEBOOK < /p >

< p > first, the most unadorned note app MUJI NOTEBOOK, which provides basic functions such as hand drawn graffiti, text input, and so on, also supports the import of pictures for drawing.

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< p > Quick Start Guide and Sample teach you to get started quickly, then you can create your own notebook.

The toolbar is located at the top of the interface - brushes, erasers, text, and sharing functions.

There are many colors and specifications for fonts and brushes. There are four specifications in the page format: ruler, grid, quadrant and blank, which remind people of MUJI store's Notepad.

The completed notes can be exported to multiple platforms including Evernote.

If you want a laptop that is "good enough", then the app can meet your needs.

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< p > MUJI CALENDAR (iPad) < /p >

< p > similar utility app and MUJI CALENDAR, which can be synchronized with Google Calendar.

IPad version MUJI CALENDAR can zoom screen or switch tab to view the views needed. By setting daily and weekly start time, you can make your own schedule according to your own pace of life.

Schedules can be divided into units for towing and moving, and icon labels can be used to distinguish different types of pactions.

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< p > the bottom of the touch screen is icon app, which is based on gravity induced sliding. It can open the next app MUJI to GO.

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< p > MUJI to GO (iPad) < /p >

< p > MUJI to GO is a commodity service brand focused on travel and mobility by MUJI.

In one sentence, you can summarize all the functions of this app: This is a travel tool app with the functions of international time, weather, socket, Google query, currency conversion, calculator and so on.

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< p > this app is simple to the extreme. It brings the natural feeling of the travel brochure with the iPad big screen.

While providing the essential functions of travel, MUJI to GO brand images are embedded.

Click on the large central traveling box icon, the commodity recommendation section will shrink and retain a small icon sliding around the gravity sensor, which is very interesting.

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< p > < strong > case three] TIFFANY True Love -- let the true love guide take you to the true love story < /strong > /p >

P, the world's top jewellery brand Tiffany, has been closely linked with romantic love since the birth of the brand in 1837.

The Tiffany Blue Box, a white ribbon, is also a precious gift that every woman dreams of.

The following is the True Love produced by Tiffany, not Tiffany's product handbook, but more like a true love guide to lead lovers into a romantic journey.

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< p > this app has followed TIFFANY's concise and elegant design, and its brand color is also applied.

App is divided into four parts: true love story, Tiffany's New York, romantic art, love everywhere.

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< p > "true love story" is told by two parties. Black and white photos create a sense of retro elegance.

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< p > "Tiffany's New York" introduces more than 20 perfect dating places in different styles in New York, with pictures and maps attached.

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< p > "romantic art" presents the movie, music and love admonition that touch the soul.

40 love advice is indeed useful.

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< p > "love is omnipresent" allows lovers to share the romantic holy places and leave messages, which will become good memories in the future.

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Unlike P's other app, TIFFANY engagement consultant, TIFFANY True Love has nothing to do with "luxury". It only relates to "true love". The romantic atmosphere of this love has greatly enhanced the user's interest in brand.

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< p > < < strong > case four] Making -- elegant environmental reference guide < /strong > /p >

The performance of < p > Nike in the mobile Internet is obvious to all. The platform effect of Nike+ has nurtured many sports app:Nike+ Running, Nike+ Training, Nike+ Fuel Lab......

Here is the only environmental protection themed tool app - Making produced by NIKE.

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< p > Nike why is there such a app? The materials used in the original Nike clothes, < a target= "_blank" href= "http://www.91se91.com/" > shoes, "/a", "balls" and other sports products need to be screened strictly, and there is an index of sustainability for the Nike, which is considered from the four dimensions of "chemistry, energy, water and waste".

This app is to open up the research results of MSI data Nike over 7 years, and to make recommendations to a target= "_blank" href= "http://www.91se91.com/", "designer /a" and "manufacturing owners" to provide environmental protection materials.

Open app and be shocked by the full screen color bar.

In addition to the four dimensions of the MSI index, Making adds three evaluation dimensions: "recyclable", "organic" and "integrated".

Each dimension has its corresponding color and icon.

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< p > when the fingers slide, the color bar on the interface will move flexibly along with the waves.

Click on a dimension, icon and color will quickly zoom in to the entire screen, and then open up the true face of the data.

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< p > in the CHEMISTRY dimension, taking silk as an example, the concise data visualization design shows the comparison between silk and other materials in CHEMISTRY dimension, silk's performance in 6 evaluation dimensions and its MSI score.

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< p > the whole app is a flat style of CLEAR like vision or information architecture. Excellent interaction and interface handover animation are everywhere, and the operation is pleasant and easy to get started.

More information can be seen here.

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< p > in the mobile Internet, Nike is no longer satisfied with the performance of sports and brand in the basic fields such as commodities and training, and has entered a new design era -- "making better things and making things better", which has made more efforts for designers and environmental protection enterprises. It has not only promoted the height of its own brand, but also enhanced user's brand preference.

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< p > introduced to you so many brand app innovative design cases, covering clothing, sports, jewelry and other industries.

To create a brand app that does not take the unusual road and can enhance the brand influence, the following five design points are summarized: < /p >

< p > strong > 1, strengthening brand image < /strong > /p >

The original meaning of the "P" brand image is the psychological experience of the consumer to the brand. It is made by the recognition of the brand's temperament, and the brand should have the personality image like the person.

The birth of brand app has brought more opportunities and challenges to the brand image of the mobile Internet era.

App logo, APP visual style, and even app store's introduction and publicity banner are all important components of brand image.

Among the brands mentioned above, win win network UNIQLO is a typical case in this respect.

First of all, it can be seen from its app logo naming. UNIQLO WAKE UP, UNIQLO CALENDAR, UNIQLO RECIPE, each app is headed by UNIQLO, and the naming rules are highly unified.

Secondly, the 3 app logo are almost the same except the background color. In the app store thousands of apps, UNIQLO's brand recognition is very high.

The 3 app strictly follows the concise and clear brand tone in the visual style, and integrates the philosophy of Life Wear advocated by UNIQLO brand, so that users can use UNIQLO app to link the memory of UNIQLO products, packaging, advertising, store display and other aspects, create UNIQLO distinctive brand personality and enhance brand loyalty.

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< p > < strong > two, insight into brand audience < /strong > /p >

< p > according to statistics, classification of iOS App Store, besides IM/Social application, the most popular application types are Utilities (tool class) and Productivity (productivity class).

In spite of this, when brands develop a app, what type of APP they choose is directly related to the brand product characteristics and objectives.

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< p > Japanese life brand MUJI, besides having the app of MUJI Apparel Catalog, has also introduced 3 other app notes, calendars and travel memos described above, which belong to the tool app, which is consistent with the operation field of the MUJI brand itself. You can see notebooks, calendar books and all kinds of essential travel products in the MUJI entity store.

The target audience of MUJI is the pursuit of simple, natural and simple daily necessities. The insight into the brand target population enables MUJI to launch app that is suitable for the actual needs of consumers.

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< p > < strong > three, creating brand emotional atmosphere < /strong > /p >

< p > emotional atmosphere is the basis of brand promotion. Brand app can also create storytelling atmosphere through storytelling.

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< p > Jewelry luxury brand TIFFANY.

The content of TIFFANY True Love is not related to the product itself. It is more about the eternal topic of diamonds: true love.

App avatar love guide, through sharing the true love story, finding the place of love, tasting love and admonition, interact with the user at the emotional level. This romantic atmosphere of love instantly improves the user's interest in the brand.

By contrast, another luxury brand Chanel's watch app, which has only exquisite pictures and tabulation technology, will be much less monotonous.

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< p > < strong > four, expand the influence of brand domain < /strong > /p >

< p > as we all know, brands need to maintain their influence in their own fields and expand the contact with consumers as much as possible.

Today, the brand has the powerful platform of mobile Internet, and it can boldly use various ways to improve brand exposure.

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< p > Nike, the healthy and dynamic professional sports brand has become a social responsibility environmental protection organization. Making is a app. It has made consumers understand the contribution of Nike in the field of environmental protection. It has virtually expanded the influence of the brand and promoted the brand's height in the eyes of consumers.

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< p > strong > five, brand word of mouth marketing < /strong > < /p >

< p > a major feature of mobile devices is interaction and sharing.

All of the brands mentioned above almost all have social functions. They have made a bed, cooked a good dish, listened to a story, and taken a short film. They can share with SNS through app, so that the brand achieves the purpose of viral marketing and word of mouth marketing.

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< p > under the trend of mobile Internet, under the environment of APP becoming less and less loyal, it is very difficult for traditional brand app to attract users' eyes if they pmit goods information in accordance with the electricity supplier mode.

The innovative practices of the above eight brands make us rethink how to deal with the relationship between the three elements of brand, product and people, and create a better user experience, so as to maximize the brand value.

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