Why Does The Textile And Apparel Industry Chain Become A "Gold Chain"?

In the global textile and apparel supply chain, how does China position itself? Everyone wants to climb the top of the smiling curve. The question is, how does this bottom-up power come from? Positioning this jumping pivot requires too much leverage. In the view of Sun Ruizhe, vice president of China Textile Industry Association, the integration and innovation of the industry chain of "trend research", "quality management", "color strategy" and "social responsibility" will enable China to truly create its own "gold chain". Sun Ruizhe, the vice president of the China Textile Industry Association 10 years ago, Sun Ruizhe, director of the China National Textile Product Development Center, met with such a question: "can we let the means of developing textile products be promoted and penetrated through the entire supply chain in an integrated way?" It was at that time that he was the director of the State Bureau of textile industry and Duyu Zhou, President of the China Textile Industry Association. No doubt, this is also an urgent topic raised by Sun Ruizhe at the time of the development of China's textile and garment industry. The "brand strategy" is beginning to show its theoretical value in the textile and garment industry. What we need to do next is to let it have a solid support system and system design to make it a main thread running through China's textile and apparel supply chain. In order to solve this problem, China Textile Industry Association spent more than 10 years. In the past 10 years, we have not stuck to the discussion of ideas and theories, but have implemented a lot of demonstrative measures. Sun Ruizhe, vice president of the China Textile Industry Association, told reporters that "exploration is continuing, but one thing is for sure. If China's textile and apparel supply chain is now stamped, then the global textile and garment supply chain will also tremble slightly. This is a change. " Indeed, to strive for the "right to speak" in the various fields of China's textile and apparel supply chain, it is too important for a latecomer to be the sole supplier in the global textile and apparel supply chain. Because everyone has a hunch, which will be the first step in the future. From the perspective of 1, the research on the trend of popularity: the introduction of competitiveness of suppliers is an exploration of the core competitiveness of suppliers. Sun Ruizhe has been looking for a more suitable perspective. This time, he did not take the perspective of research from the different needs of domestic supply chain management. Instead, he chose a train of thought which appeared to be more clever in the "globalization era" - "locating from the perspective of effective supply chain management between domestic brands and foreign brands, to see how some strong brands abroad operate, and then think about the links that we can directly link to." Thus, in the two years of 1998 and 1999, Sun Ruizhe and his team conducted a thorough and thorough investigation of the brand market of the developed countries in Europe and America. The scope of the inspection was located in "some strong brand enterprises that are powerful enough to have a strong appeal to the whole supply chain system and play a leading role." Perhaps their ability and experience in product design and development can help Chinese suppliers get more technical support. To his surprise, he did not see a very large design R & D team imaginable, but everything looked orderly. So who is supporting this huge product development system? This is the new discovery of Sun Ruizhe 10 years ago - "no other, it is the huge supplier of quality suppliers under the brand business. The competition between them is very fierce. They not only provide products, but also design various designs for the brand every quarter." Obviously, apart from the world's most "top-level" brands, which retain their own design power, some brands with "able to support large-scale operations in the market" are being transferred to suppliers through "design outsourcing", or by mass production and design links, so as to avoid the huge cost in the past, and also to achieve the "full grasp" of the operation. This brand operation mode gave great inspiration to Sun Ruizhe at that time. But the problem is coming again. "There are few direct Chinese suppliers in the global supply chain system, most of which are either local suppliers in Europe or America, or suppliers in Hongkong and Taiwan." Sun Ruizhe wondered, "why can't Chinese suppliers directly meet the procurement needs of these brands?" Sun Ruizhe finally found that the "processing system" of Chinese textile and clothing has been quite complete, but the lack of "service system" is its weakness. Chinese suppliers may be very good at quality control and production, but they can not provide brands with one-stop solutions. So, where is the starting point of designing this service scheme system? In Sun Ruizhe's view, the research and release of "fashion trends" will be a basic link in building a supplier service system. This is not only an expression of the "fashion discourse right" of Chinese textile and clothing, but also can successfully stimulate the ability of enterprises to advance and design ahead of schedule. "First of all, my first thought was that China should build its own fashion trends." Sun Ruizhe told reporters, "the trend and judgement of the trend of the fashion is the most important link in the commercial link, it will directly determine whether your service is necessary or not." "At the same time, the release of fashion trends test the two abilities of enterprises. First of all, whether it can give a very accurate judgement of the trend of the trend, and secondly, it can turn the trend and the judgement into a product. Sun Ruizhe added, "the information platform built by" fashion trend release "will become a" realistic window "for Chinese suppliers to integrate design capabilities. In 1999, the "China popular fabric Fabrics China" system started. According to the envisage, it is an industry project aimed at "cultivating excellent textile suppliers in China and promoting excellent Chinese textile products all over the world". It aims to enhance the overall level of product development in China's textile industry through collaboration between the upstream and downstream industries, and create the independent brand of China's textile industry. Among them, as one of the most important links, the "fashion trend research and publishing system" will set the vision: starting from the consumer lifestyle research, studying the trend and market changes brought about by the change of life attitude and lifestyle, and the popular direction in the field of textile and clothing, combining the consumption trend with the development trend of textile technology, and publishing the popular trend through the professional media, professional exhibitions and professional activities at home and abroad, and transferring the popular information of textile and clothing to the relevant enterprises and units of textile and clothing. Moreover, the research of fashion trend is based on market demand, and designers, experts, and brand buyers at various levels of color, yarn, fabric and clothing are exploring proposals together. Based on the proposal of the popular trend proposal, the two annual evaluation of popular fabrics in China is a summary of outstanding products of excellent enterprises. It is an important process from theory to practice. The release of the fashion trend after the finalists selected the product reflects the scientificity of the research and lays the foundation for the practicality of trade docking. Now, this platform is a strong support for China's textile and garment industry, and embodies the "comprehensive function" of the trend information. At present, it has gathered the top fabric supplier in China, and has become a popular trend publishing system with the advantage of discourse power. For example, in the world's largest fabric exhibition "Inter Textile" and the "Tex World" exhibition held in Paris, France, the Fabrics China- trend of China's textile fabrics has been released as a "must go" area at home and abroad, because every creativity presented here may be a starting point for them to connect with China's excellent fabric enterprises and nuggets in China's consumer market. Angle 2: establish quality standard system: grasp the right of quality discourse. Sun Ruizhe said that in the supply chain management system, the establishment of quality standard system has become another important measure to optimize the industrial supply chain, which is also an inevitable requirement for Chinese textile and apparel to strive for "quality discourse right". In his research, he found that in addition to those who have reached long-term and stable cooperative relations, the international brand chamber of Commerce supports the quality inspection reports issued by some Chinese enterprises. Most of the products provided by Chinese enterprises are required to be sent to international testing organizations such as ITS, SGS and MTL before shipment. On the other hand, most international testing organizations are charged with high fees, which is undoubtedly a higher cost for enterprises. "What are the problems existing in the existing quality standard system? How can we find a standard system that can quickly connect to international quality testing without conflict?" Sun Ruizhe's curiosity once again led him to think about how to use "not over commercialization" means to help businesses "reduce their dependence on commercial testing". First, it is a rational examination of the existing standards. Sun Ruizhe told reporters, "unlike foreign textile quality standards system, we mainly start with the raw materials of products, such as wool, linen, silk, cotton and other raw materials, emphasizing the technical problems in the processing process, while foreign countries use the final purpose to clarify the requirements of the products. More emphasis is placed on testing for performance. Another difference is the "detection method". Sun Ruizhe said, "foreign countries generally rely on the public inspection of the third party, and its detection is virtually integrated into the operation of the supply chain. Unless there is a survey procedure initiated by consumer complaints, there is usually very little quality sampling operation, and we emphasize relying on market terminals, etc. when products are put on shelves, they will be tested in the form of "spot checks". "The existing quality inspection system has its objective rationality. But can we find another entry point? Can we start from the "detection service" of supply chain management to help enterprises establish their credibility and ultimately achieve the effect of exemption? This seems to be something we should do and we can do. " Sun Ruizhe said. In 2002, the international popular Chinese fabric testing center laboratory was completed in Beijing. In 2005, the China Textile Industry Association approved the establishment of the China textile industry association testing center, marking the initial completion of the China textile industry association testing network. "In the laboratory of China fashion fabric testing center, we have the most advanced instruments in the world. Hardware is available. Next I need software, that is, the "public service" that can be promoted. Sun Ruizhe said. With the demonstration significance of the first "experimental field", what we should do next is to establish "replica" throughout the country. The assurance of quality discourse is not an enterprise or a few enterprises has the final say, and the power of replication is very important in the industry. Fortunately, Sun Ruizhe told us that under the efforts of the China Textile Industry Association, there are already 11 quality inspection centers. These testing centers aim to enhance the competitiveness of China's textile industry, and set up camps in densely populated industrial clusters, including Shanghai, Guangdong, Foshan, Guangdong Jiangmen, Hubei Wuhan, Zhejiang Xiaoshan, Zhejiang Zhejiang, Zhejiang, and so on. In accordance with the concept of commercialization and third party impartiality, a testing network covering textile fibers, yarns, fabrics, garments, household textiles, industrial textiles and garment accessories has been formed. I am not afraid of you doing comparative experiments. China's quality standard system construction has both advantages and disadvantages on the one hand. Sun Ruizhe laughed. "In addition, we should help enterprises establish internal quality testing rooms, assist a large number of experts training, so as to reduce enterprises' dependence on commercial testing and achieve more exemption from inspection. Nowadays, hundreds of enterprises in Shandong, such as Lu Tai, Zhejiang YOUNGOR and Inner Mongolia Erdos, have gradually established their own quality testing laboratories under the guidance of the association. It is a great relief for Sun Ruizhe to take the measured yardstick into his own hands and integrate into the trust system of global supply chain management. The positive feedback and participation of more enterprises will also create a better industrial atmosphere for the Chinese textile and garment industry to seek "quality discourse power". Perspective 3 set up a color standard system: tap the "color added value". According to the International Fashion Color Association survey data, the color design can bring 10-25% to the product without increasing the cost.