2013 China Guangzhou (Xintang) International Cowboy Costume Festival Held

< p > 2013 China Guangzhou (Xintang) international denim garment Festival and the first cowboy goods (Xintang) Fair (hereinafter referred to as Xintang cowboy Festival) press conference was held in the news office of Guangzhou government affairs center.

Xintang town deputy mayor Luo Ming, Xintang chamber of Commerce President Zhan Xueju, vice president Wang Junbiao, and Guangzhou Baihui clothing, denim personalized customization network platform, young shop chairman Deng Yijiang, add to the cowboy general manager Ye Dunfa and other business representatives nearly 200 people attended the news conference.

< /p >

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/13/20131113093715_sj.JPG "/" < > > "

Zhan Xue Ju < /a > revealed that with the theme of "new cowboy, new ecology, new business capital", organized by Zengcheng Xintang chamber of Commerce, China Textile Industry Federation, Zengcheng Xintang town cowboy clothing association, China Guangdong, Hong Kong and Macau clothing and Culture Association, Guangdong Dress Culture Promotion Association, the Xintang cowboy festival will be held from November 28th to December 2nd in Xintang international cowboy city. At the same time, the first Xintang cowboy Fair will be held and the denim summit forum with the theme of pformation and upgrading of the denim industry will be held. It is expected that there will be more than 2000 cowboy fashion industry chain producers, suppliers, purchasers, logistics providers, fashion design institutes and so on. < p > at the press conference, the president of the Xintang chamber of Commerce "a href=" http://www.91se91.com/pioneer/ ".

< /p >

< p > Zhanju Ju pointed out that Xintang is a world-famous cowboy capital and a famous town of Chinese jeans.

He said that Xintang owns Guangzhou Baihui Garments Co., Ltd., young shop, Hengyu and other tens of thousands of denim clothing and related enterprises, involving nearly more than 30 industries, hundreds of thousands of cowboy practitioners, has more than 1000 registered "a href=" http://www.91se91.com/pioneer/ "denim clothing brand" /a, the daily production capacity of about 3000000 products, products are exported to Russia, the United States, the European Union, South Africa and dozens of countries and regions, is a real cowboy town.

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Xintang cowboy < /a > has made remarkable achievements after nearly 30 years of development. However, Luo Ming, deputy mayor of Xintang Town, pointed out in an interview with reporters that with the increase in cotton prices in recent years, declining orders, rising value of the renminbi, rising labor costs and shortage of labor, the development of Xintang's cowboy industry has brought a great impact.

In early 2012, Xintang cowboy orders fell by 30%, and profits fell to less than 5%, which meant making a pair of jeans or even making less than a dollar.

< /p >

< p > Luo Ming said that the Xintang town government has been actively joining with the enterprises, constantly promoting the pformation and upgrading of the cowboy industry, speeding up the construction of the three major platforms of the Guangdong denim clothing research and development center, the Guangdong cowboy clothing inspection center and the Guangdong cowboy clothing information center, leading Xintang's denim garment enterprises to pform from traditional foundry manufacturing to the development of their own brands, take the road of brand development, and take the road of healthy, environmental protection and intensification.

It is hoped that every cowboy garment enterprise will take the opportunity of this Xintang cowboy festival as a turning point to fight Xintang pformation and upgrading of jeans industry.

< /p >

< p > related links: < /p >

< p > there is no backward industry, only backward technology and backward marketing methods.

Luo Ming, taking the "double eleven" Tmall to realize the turnover of 35 billion 19 million yuan as an example, points out that e-commerce will become the mainstream channel of sales. It emphasizes that in the information age, the jeans enterprises that are committed to building brand should build and own their own electronic business platform, and plug the wings for the traditional garment manufacturing industry.

< /p >

< p > thinking determines the way out.

Deng Yijiang, chairman of Guangzhou Baihui Garments Co., Ltd., who has made a breakthrough in marketing, has made great changes in the construction of its own e-commerce channel. Through the interview with reporters, the chairman of the Baixing Garment Co., Ltd., which made a breakthrough in marketing, has made great changes to the young shops and Baihui garments, because it uses the customized service of the mine field business network to help the users experience more directly and directly, and the promotion of the brand and the development of the enterprises are faster.

< /p >

< p > it is understood that the mine used by the young shop is different from the traditional third party network platform, but to create an online shopping platform that belongs to itself and can be propagated indefinitely.

"As long as we become consumers, he will automatically become our online dealer, and is zero threshold entry.

Many college students take orders from young stores to provide personalized jeans for their classmates and friends.

This way of reading and starting a business is very popular among college students.

For our Bai Hui clothing and young store, the change of this marketing model is quite different from the traditional traditional way of development through a large number of physical stores.

Because of changing customer value into commercial value, through the convenience of online shop, the idea of full staff marketing naturally makes our factories smaller and smaller, while the platform is bigger and bigger.

< /p >

< p > "amazing sales of double eleven" have made many people realize the power of e-commerce and have developed with the help of third party shopping websites.

But in fact, it is a real trend to actively develop our own e-commerce platform independent of the third party.

Deng Yijiang believes that the Xintang cowboy Festival is the vane of Chinese cowboy fashion industry. Under the background of industrial pformation and upgrading, the unique e-commerce platform built by minida commercial road is the pioneering work of Xintang cowboy industry and even the Chinese cowboy industry. It will lead Baihui clothing and young shops to achieve leaps and bounds in the fierce competition cowboy industry, and quickly realize the goal of becoming a lightweight fashion custom cowboy leader.

< /p >