Double Eleven Shopping Carnival Spawned Internet Productivity

< p > annual "double eleven" is a "national Carnival". Under the leadership of Ma Ali's empire, hundreds of millions of Internet users rush to buy the situation every year.

Tmall led the "double eleven" is not only a national carnival, but also a large-scale training of collective energy in the industry.

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In November 11th P Alibaba's live big screen data was constantly flashing, tens of millions of things sold every minute, and thousands of packages were sent out.

"Swelling", the entire Internet market is overwhelming "swelling".

A senior shopping malls who came to visit Ali, muttering to himself, said, "tens of thousands of goods, hundreds of millions of dollars are like playing."

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< p > < strong > the counterpart of Tmall is still stronger than /strong. < /p >

< p > there is a story that Chinese people make money in a gas station, so a group of Chinese people are opening petrol stations around the world, while Jews are setting up hotels, supermarkets, restaurants in the surrounding areas.

The current electricity supplier industry has a wonderful mapping with this little story. From last year's 8.15, this year's 6.18, to the current double eleven, every electricity supplier has never been alone.

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< p > starting from October, Jingdong's 1020 promotion, Tencent's 10.21-10.24, entered the November, and the appliance manufacturers are trying to release the purchasing power of Tmall's dual eleven.

Everyone, the big business of electronic commerce, will use the strategy of "taking advantage of one's own weaknesses". The Jingdong's "logistics faction", the "entity faction" of Gome Suning, Amazon, Dangdang and No. 1 store all have their own skills. The purpose is to win the Tmall's spirit by sharing a cup of cake in the "double eleven" Carnival.

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< p > however, the "double eleven" first minute Tmall Alipay turnover exceeded 100 million, and over 4 billion in half an hour, 13:20 broke the 19 billion 200 million record last year, and a series of data all showed the tone of Tmall Yi Ya Ya: "I don't want to play with you."

The daily sale is 35 billion, the total turnover is 170 million, the guest price is 205 yuan, and the Empire of Ali is not built in a day.

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< p > Tmall "double eleven" screams again and again. Besides the rapid growth of sales, there are three trends that have to be noticed.

First, mobile accounting represents Ali's control over the future.

After a year of user training, domestic mobile shopping habits gradually become, wireless is the future direction of development, this is beyond doubt.

The trading volume of Ali's wireless terminal is also satisfactory. Taobao Mobile's "double eleven" Alipay turnover is 5 billion 350 million, 5.6 times that of last year (960 million), with 127 million active users per day, accounting for 21% of the total number of pactions.

It is understood that the turnover of the mobile terminal accounts for more than 20% of the total, while the share of gXg mobile terminal pactions has accounted for about 19%.

Second, new categories are beyond the scope of retail sales.

Up to the time of the author's release, Tmall has not yet announced the number of new categories of cars, tourism, funds and real estate, while the car home has been ordered at 9:30 in the morning around eleven, with a turnover of over 1 billion 200 million for 8027 cars.

This shows that the new product market once opened, the explosive force is great.

Third, vigorously promote o2o.

Ali launched the largest car o2o Carnival in October, and joined 10000 stores such as Vanke and Yintai, and invested in Germany's "double eleven". Although boycott was held in the home field, all of these indicated the position of Ali. The future business is bound to be electronic, and the integration of online and offline is the 3 way.

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< p > as early as 2012, Ali has proved the productivity of < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > Internet /a >. The big leap forward of this year's "double eleven" is to prove that the Internet needs more efficient productivity.

Perhaps you do not quite understand the meaning of this sentence, for example, according to Lingyi fashion business manager Zhang Yixing said that this year, "double eleven" sales exceeded 3 hundred million, double eleven on the same day thirty-fifth minutes breaking 100 million, 10 in the morning 200 million, as of the dispatch volume has exceeded 30 million, while Lingzhi fashion men's brand JAcK & Jones and selected are ranked in men's clothing category first and seventh, turnover is 112840 and 59095.

The top 5 categories of men's clothing sales are JAcK & Jones, gXg, Luo Meng, Taiping bird, Mark Ed Faye, these are traditional brands.

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< p > well, it's time to shuffle.

Whether it is called the "survival of the fittest" or "Jungle", even if we see the top ten businesses, they are still traditional brands.

The momentum of traditional brands in this year's "double eleven" is obvious, and the so-called "Internet brand" that develops well is also a brand with certain physical size.

Rose, a manager of public relations department, told reporters that this year's "double eleven" has increased its brand diversity. From last year's men's wear brand and a women's clothing brand to this year's four women's wear brands and a men's wear brand, the whole group has poured a lot of energy, and the final sales of this year's "double eleven" is 162 million.

This is an overwhelming figure for most small and medium-sized sellers.

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Similarly, gXg assistant general manager Xu Ping also revealed to reporters that the performance of gXg single brand exceeded one hundred million yuan, and its children's wear brand gxg.kids achieved 300% growth. < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/ index_c.asp" > men's wear sub license < /a > gxg1978.jeans achieved 100% growth, group clothing brand performance total 130 million, P.

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< p > this year's "double eleven" black horse Haier is already a giant in traditional industries, and dark horse is just a dark horse in e-commerce.

In contrast, small and medium-sized sellers generally believe that "double eleven" is hard to mix up, because traffic is expensive and the list is getting smaller and smaller. This is the trend of the times because it is more efficient to produce in a more concentrated way.

So this year's "double eleven" is the shuffle of the Tmall department. Through this great leap forward, those small and medium sellers who contribute little to Tmall and Taobao can only be eliminated.

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< p > < strong > hope that the rational electricity supplier in the market will match the brand name < /strong > /p >

< p > although the symbolic significance of the "double eleven" great leap forward is extraordinary, but like the Spring Festival Gala and the golden week, under the background of the domestic realities of the country, its disadvantages are still hard to ignore.

Whether the "double eleven" can bring benefits to consumers and businesses remains controversial.

Under the joint promotion of e-commerce websites and the media, a shopping carnival atmosphere has been artificially created, which is mixed with too many irrational factors.

The consumer's wallet capacity is limited after all. On the day of "double eleven", it is stimulated to consume, in fact, it contains an overdraft.

"Double eleven" is much more spent, and naturally it will be less at other times.

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< p > business is also the case, which could have been artificially arched out of a smooth sales curve. After the festival, most of the e-commerce website traffic is down, and it takes quite a long time to recover.

In addition, in the double eleven shopping behavior, low price is the biggest driving factor. This not only strengthens the lowest price competition of price war, but also induces irrational behaviors of consumers who blindly pursue low prices, so that they buy a lot of things that they do not need. Some businesses take the opportunity to dump inventory products, while a few stores create price traps, which have also led to scandals.

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"P," Zhang Hongtao, Secretary General of Shenzhen garment industry association, told reporters. "We need more e-business environment that can match brand culture value."

"E-commerce in China is still in the exploratory stage, and there is still a long way to go.

Today's e-commerce industry is like the 2000 Chinese industry. It has huge development space, but it is also immature.

Of course, this can not be attributed to the electricity supplier itself. This is a problem of the whole society. Only when the concept of consumers is improved, the third party logistics, the coordination of relevant banking and financial institutions and the gradual improvement of national laws and regulations, I believe that the e-commerce environment at that time will be more rational and more perfect.

Zhang Hongtao said.

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