9 Mu Wang, YOUNGOR Promotes Brand Upgrade, Men'S Clothing Entered The Era Of Big Shop

< p > since 2010, due to the impact of international financial and macroeconomic environment, many industries in China continue to be weak, causing many enterprises to fall into a predicament of low profitability.

Under such a living environment, many men's clothing brands such as YOUNGOR, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > nine herd Wang < /a >, Goldlion and so on have begun to change their thinking, push forward brand upgrading and seek breakthroughs, so as to cope with market pressure.

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< p > < strong > increasing direct shop < /strong > /p >

< p > pformation from "brand wholesaler" to "brand retailer" is a new strategy for many forward-looking enterprises.

In this process, increasing the retail stores' own mastery of retail terminals can reduce the level of agency links, shorten the collection and feedback cycle of first-hand information in the market, and reduce the chances of inventory production.

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< p > in the report of the nine herding Wang, the company not only pays attention to the construction of scale and quantity, but also optimizes the form and operation mode of sales terminal according to the development of the company.

As of June 30, 2013, the number of direct and terminal terminals was 3205, of which < a href= "http://www.91se91.com/" > direct terminal /a > 736, joining 2469 terminals.

Reduce the risk of channel maintenance.

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< p > < strong > enter the era of big shop < /strong > /p >

< p > nearly two years ago, YOUNGOR invested about 1000000000 yuan, successively in Beijing, Hangzhou, Shanghai, Xi'an, Shenyang and other cities, has created a number of business area of over 1000 square meters of large flagship stores.

Last year, YOUNGOR also opened up the world's largest flagship store in the golden section of Yanan Road, Hangzhou, with an area of nearly 5000 square meters and concentrated on five of its flagship brands.

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< p > the unified image building of the store can enhance the brand image as a whole. It is also an important embodiment of the brand operation capability to achieve leaping development.

Some industry analysts believe that men's clothing brand stores are built in the bustling areas of big cities, and their image publicity is more meaningful than actual sales.

The competition era of men's clothing brand stores has arrived, which reflects the high-end development trend of men's clothing brand upgrading.

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< p > < strong > Brand Culture Upgrading < /strong > < /p >

< p > there is no doubt that increasing the number of Direct stores and opening up a large flagship store will greatly benefit the upgrading of the domestic a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > men's brand /a.

At the same time, the brand culture of the domestic men's wear brand is also upgrading.

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As the leading brand of China's men's wear, Goldlion has faced the increasingly diversified market competition. On the one hand, it focuses on brand, products and terminals to enhance consumer shopping experience and services, and continuously enhance the core competitiveness of brands and products. P

The other side strengthens the communication and communication with the top international brands, promotes the exchange and learning of fashion culture between the East and the west, keeps good quality while constantly bringing high quality products to consumers, at the same time exporting the trend and culture behind the products, conveying the fashion charm of China to the world.

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< p > 2013, in order to celebrate the 45th Anniversary of Goldlion's brand establishment and let more consumers feel the rich connotation of Goldlion, Goldlion launched a large-scale Thanksgiving return campaign of "star taking you to Paris", inviting fashion actress Xiong Dailin (Lynn), famous actress Chen Hao and 45 Goldlion VIP customers to go to Paris to experience the charm of the world's top fashion.

It is reported that the grand Thanksgiving return activities attracted tens of thousands of consumers to participate, making the sales performance of < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > Goldlion < /a > this summer set a new peak.

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< p > not only that, but the upgrading of Goldlion's products has also been revealed in the 2014 spring and summer new product launches.

It is understood that in the 2014 spring and summer product design concept, Goldlion boldly fused Italy's high-end fashion and traditional Chinese elements, while the classic business series continued fine craft while adding light and light blue suit suit to the single product, bringing a pleasant spring and summer breath.

Pass the youth of Goldlion brand.

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