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Traditional Shoes And Clothing Brands Boarded The List Of Sales Of Over 100 Million Yuan

2013/11/18 10:13:00 52

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Shoes And Clothing Brand Traditional Shoes And Clothing Shoes And Clothing Enterprises

At the other end of the market, consumers buy vegetables, buy clothes or even buy cars on the other side of the market. The online shopping mode of consumption has been fully accepted and begun to be highly regarded by P.

People have learned a new term, "O2O", and no longer have to sneak around in the physical store to try "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a "and" remember the number of goods "for online shopping, but can go into the store experience and go to the online order.

when the electricity supplier has changed from "new trend" to "life", Quanzhou's enterprises, businesses and consumers are all impressed by its influence.

"P": local enterprises are competing for the first line. Online brands try to extend to the bottom line and build the O2O pattern. In recent years, traditional enterprises in Quanzhou, especially production enterprises, have been "touching the net". They either build their own teams or search for generation carriers, giving birth to a new group of new business people, thus changing the original marketing pattern of many enterprises.

In addition, some of the original export oriented manufacturing enterprises without brand have begun to "touch the net" on the identity of online brands, and some online brands have begun to extend to the offline.

"online also began to copy the line of the horse racing enclosure mode, the speed of shuffling will be faster."

The industry believes that the next three years of online ten years, the fast-paced electricity supplier speed of change, on the one hand, lure consumers' pockets, on the one hand, stimulate the vitality of the whole industry, and tide over the sand, when changing, it also creates more new opportunities.

"most of the traditional enterprises have been paying attention to the operation of electronic commerce since 2011, reaching a peak last year and this year.

Quanzhou's a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing enterprises are at the forefront. They are looking for the operator of electric power market everywhere, creating the "double eleven" super billion sellers.

Industry analysts said.

this year's "double eleven". Quanzhou's single day sales of "big guys" who surpass 100 million yuan are seven wolves, ranking second in men's clothing, with sales exceeding 129 million yuan mark, becoming the first enterprise in the province to sell more than 100 million yuan per day.

"About 70000000 yuan is contributed by Tmall, the rest comes from Taobao mall platform, and sales volume has increased by nearly three times this year."

Seven wolves electric business person in charge Jiang Tao said.

Less than P, from the original idea of stock storage to the online platform as a brand new channel layout, Quanzhou's shoes and clothing chiefs have led more industries to join in the traditional business.

73 million 630 thousand yuan! In the field of home decoration, Jomoo's first sales record is enough to make people understand the development trend of traditional industries in the electronic business platform.

From October 11th to November 11th, Jomoo's monthly sales volume broke 100 million yuan mark.

last year, "double eleven", Jomoo's sales volume was 35 million yuan. At that time, Jomoo who participated in the "double eleven" for the first time was missing from information circulation to logistics.

This year, Jomoo has won the title of sales champion by looking for professional teams to butt up, motivating employees, offering meals free and early rehearsals.

"(package) is expected to be completed within a week, because the close cooperation with the courier company, and pre packaged, this year's user experience is better than last year."

Xue Yong, director of Jomoo electric business, said.

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last year, Heng an international also set up the electricity supplier department.

This year, "double eleven", they sell about 15000000 Yuan online, double the number of last year.

"in fact, this year's" double eleven "shoes and clothing flow is much lower than in previous years. Cars, appliances and even insurance are the 35 billion drivers.

Industry analysts believe that the leading role of traditional shoes and clothing enterprises in the e-commerce platform is gradually weakening.

This year, many famous sports brands in Quanzhou did not enter the top ten list of sales.

These brands have a large number of shops under the line, and the price is also substantial, which largely offset the online purchasing power.

"this year's double eleven" is a foreplay.

Insiders said Mr. Su.

Before "double eleven", many consumers have put the products they want into the shopping cart and wait for the time to pay.

The outcome of the sale was decided in November 10th or even earlier.

When the traditional industry accelerates into the online market, some of Quanzhou's online brands, especially those in the Shishi area, are facing the positive impact of domestic brands. Most of them take the road of "creating brands online first, then extending the brand to the line".

They grafted the practices of foreign trade providers to the domestic Tmall platform, and became popular after 2010.

Ge men, Mai Dao shoes and clothes, Zhong min Hongtai, Qi Tong Xiang and so on become the best in this road.

for five years, Su Qingyang, founder of Qi Tong Xiang, who has opened up fame on the Internet, began to think about how to gain a foothold.

"Tea is the most necessary product of story and culture."

He would like to draw on the pattern of the five star tea enterprise display station on Anxi tea and create a unique entity shop to upgrade the user experience.

"P" is unique. Wu Zhichao, the head of GE's male career, also thought of the offline layout. His physical store is now open.

"Because they are not professional, just like traditional enterprises looking for e-commerce operators, we also have the strength of the marketing team under the line."

Wu Zhichao said that unlike traditional brands, when they enter the offline layout, they will reasonably avoid the problems of product conflicts and unfair distribution of distributors' interests before the traditional line of business, and seize the initiative of the market.

"offline experience picking, online ordering O2O mode" will become the trend of the whole network marketing.

Su Qingyang thinks.

With the popularity of WeChat and micro intelligent mobile phones, the O2O mode will surely become a trend. The key to success is to control the number and location of the store.

, he said, compared with last year, the number of consumers placing orders through mobile phones increased six times this year.

With offline stores, the original online brands can cultivate new members and enhance the loyalty of old customers, laying the foundation for the future O2O full network marketing.

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it is understood that this year, "double eleven", Tmall launched 3000 brands of O2O marketing.

Information from several participating companies shows that although the proportion of mobile phone orders has improved significantly, the consumption habits of O2O have not yet been formed, because the majority of traditional enterprises are not in line with the supply of goods online and offline, so it is difficult to achieve genuine supply of goods.

For this reason, P set up an independent brand APP platform to attract old customers through preferential treatment, and place orders through the platform.

Next, they will realize the next line of goods online. In the future, both online ordering, offline pick-up and offline trial can be realized through the APP port of smart phones.

whether the traditional enterprise "touches the net" or the production enterprise creates online brand, it is inseparable from the electronic business platform and operation team.

In the face of Tmall's dominance, investors in Quanzhou began to build their own platform, attracting local businesses to build a regional e-commerce platform.

At the same time, some unlicensed ordinary Taobao shop operators in Quanzhou are also trying to create regional brands, holding together to gain more voice.

2008, Wang Dongzhu, originally the "sewing thread king" of the industry, pioneered the shoe net, specializing in shoe category marketing.

At that time, Tao shoe net also needed to borrow traffic from Taobao platform and Tmall.

Last year, they broke away from Tmall and began independent platform operations.

the shoe net from Shishi is also separated from Taobao and Tmall self built mall, and extends the product from the original shoe category to < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > luggage area.

"Equivalent to" little Tmall. "

The industry commented.

Quanzhou's happy street, with seven hundred or eight hundred shoe wholesalers and thousands of ordinary Taobao C stores, has formed an independent industrial chain.

Zhang Wenji, manager of happy street mall, thinks that in Quanzhou, over one hundred thousand Internet shops, such as happy street, are the real protagonists.

in the face of multiple competition between traditional enterprises and Amoy brands, Taobao C shops lacking brand concept can hardly enhance their value.

For this reason, Zhang Wenji communicated with the Alibaba, established the regional brand of "Fujian commodity exchange", and assembled several hundred good Taobao C stores in Quanzhou.

"tug" can not only save time, but also save effort.

As long as there is a guarantee, we can win more platform resources and get the lowest express cost. "

Zhang Wenji said.

"Double eleven" is a big game in Tmall, but without brands, what they expect is closely followed by the "double two", which is aimed at the marketing of Taobao small shops.

At that time, they will seize the best marketing position, attract more traffic, share together and profit together.

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