Reebok Stores Change Fitness Concept Stores To Attract Consumers

< p > fitness concept stores are different from traditional stores. Apart from providing a range of sporting goods, they also cooperate with local fitness clubs and sports events to provide consumers with advice and information on sports, and to enhance their enthusiasm in sports through interaction.

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< p > known "a href=" http://sjfzxm.com/news/index_f.asp "sports brand < /a > Reebok (Reebok) is committed to improving the consumption of female customers, and wants to increase the sales of female customers to 40% of the company's total sales.

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< p > Reebok plans to open 100 fitness concept stores in India before April 2014.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Reebok < /a > was acquired by Ai Di DA in the last few years.

Eddie Das (India) CEO Eric Haskell said: "today, the industry has turned its attention to female consumers, because female consumers are more and more concerned about fitness, and the purchase of sporting goods has increased rapidly."

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< p > at present, sales for female consumers are less than 30% of Reebok's total sales.

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< p > Reebok's fitness concept store will work with local fitness agencies and organizers of sports events to provide consumers with advice, information and information, while providing sports a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing and other fitness training supplies.

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< p > 50 of Reebok's 100 stores will be new stores, and the other 50 will be renovated to show a new look.

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< p > Reebok plans to turn 400 regular stores into such a fitness store around 2015.

Reebok first focused its attention on India's first tier cities, and gradually expanded to two or three tier cities.

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"The culture of fitness and sports is gradually emerging in India," said Eric Haskell, executive director of P Eddie Das. (India)

The India market is of great significance to the expansion of our brand.

For Ai Di Da, fast growing markets include China, Brazil and India.

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P understands that Reebok is a very good brand and has sports shoe factories in 14 countries around the world.

Reebok has a considerable market share in the world, especially in the United States, and has signed long-term contracts with many professional alliances such as NBA, NFL and North American Hockey professional alliances.

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Less than p years ago, Adidas announced plans to acquire Reebok Co at the price of 3 billion 100 million euros ($3 billion 800 million), aiming to integrate its own advantages in European football and track and field and Reebok's attractiveness in the US basketball and rugby field, competing with the world's leading sports brand Nike.

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< p > by the influence of the handsome bodybuilders of Hollywood and Bollywood, a surge of fitness has also sprang up in India.

The big bellied men are proud of practicing Schwarzenegger's "six muscles".

Under this trend, gyms have sprung up in large and small cities in India.

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< p > in India, gymnasium with advanced facilities is springing up in all kinds of cities.

The world's largest fitness club "fitness first" landed in India in 2008, and has set up fitness clubs in big cities such as New Delhi, Mumbai and Bangalore. At present, the club is planning to open more clubs.

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< p > in addition, women have been practicing yoga, aerobics fitness activities, they spend more and more on sports goods.

International sports brand giant Ai Di Da is keen to observe this point, so urges its Reebok Co to decorate and arrange a series of stores to cater for the female consumers' spleen and stomach.

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