Where Does Daddy Go To Drive Children's Outdoor Footwear Enterprises To Enter Adolescence?

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< p > recent days < a > "Daddy where to go" < /a > hot. Each of their programs is on the battlefield of outdoor casual wear, especially in the third, fourth phase of the outdoor location in Shapotou, Ningxia, "a href=" http://sjfzxm.com/news/index_h.asp "> Jimmy Lin" /a "and" son "wearing Mini outdoor family wear and professional" a "," children "outdoor shoes.

International adult sports brands such as < a > Nike < /a > Adidas and others have joined the youth outdoor market. With the addition of children outdoor brands such as card road and small camel, the outdoor competition of children has entered the white hot stage, and the whole domestic children's products market will be further "heated up". This means that the outdoor products industry has stepped from "budding" to "puberty". Now let's know the details with Xiaobian.

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< p > < strong > Market: demand is hot and supply and demand are cold. < /strong > < /p >

< p > in "Daddy where to go" the third phase of the program in Shapotou, Ningxia, including the "Dad where to go with the label" of the goods became instant Taobao hot words, in just one day, the goods have reached thousands of pieces.

Many online shopkeepers said they had been asked by the buyers about "a href=" http://sjfzxm.com/news/index_h.asp "> Wang Shi Ling" /a "," everyday "," Cindy "," a "href=" http://sjfzxm.com/news/index_h.asp "," stone "/a" and others, "but the hottest thing is Jimmy Lin and his son's parent-child fitted jacket and outdoor camouflage suit."

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Less than P, lifestyle changes and pursuit of quality of life have made outdoor products a hot topic for sports lovers.

Outdoor products have also developed rapidly in recent years. According to the needs and interests of adult consumers, they have decided to constantly innovate.

With the increase of outdoor sports, especially activities such as mountaineering and so on, it is becoming hotter.

In Quanzhou, there are always a small family gathering at Qingyuan mountain and purple cap mountain on weekends.

However, there is less attention to children's outdoor products in the market.

Many parents want to provide them with a complete set of outdoor equipment for their children's safety, but there are few specialized outdoor stores for children.

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< p > < strong > trend: the concept began to change < /strong > < /p >.

< p > "in the past, some parents would think that children are in a long period of time. The clothes they buy this year may not be able to wear next year. They spend so much money on clothes every year, which is not cost-effective. But now, with the development of the times, outdoor sports have become a trend. More and more consumers are beginning to ask for the quality and technology of children's outdoor clothing and equipment, just like adults. Children's products are becoming a new consumption hot spot."

Chen Guiyuan, once assistant to the general manager of St. Valentine and camel, said that the added value of < a > children's outdoor products < /a is higher than that of children's sports products. Outdoor products have the functions of breathability, snow protection, waterproof and mountaineering. Compared with sports shoes and clothing products, consumers are more interested in outdoor equipment with strong functionality, which will also lead to considerable sales prospects for children's outdoor brands.

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< p > in Europe and America, Japan and Korea and other countries and regions, family travel has become a reserved track for every holiday.

"In some mountains in South Korea, every weekend is full of people. There are young people, old people, and children. Each child has his own set of equipment. From hat, clothes, shoes to water cups, it seems like a professional style, but this is the equipment that every Korean kid will have."

Feng Shiling, the design director of Tian Lun Tian shoes, who visits the country two or three times a year, says that the popularity of outdoor sports in Korea is very high. "They pay attention to physical and mental exercises in all directions."

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< p > nowadays, in China, especially in the two or three line cities with slow pace of life, the concept of family outing has gradually become popular among the people. Many adults also start to bring their children when traveling. Outdoor activities are not only a way to exercise, but also a channel for parents to communicate with their children. "Family outing" can not only increase the time spent with children, understand the latest developments of children, and listen to their hearts in the natural environment, but also in this process, many behaviors of parents can directly make children feel that their parents are the best teachers for children, and this has also been well reflected in outdoor sports.

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< p > < strong > Future: the market with intense competition is {page_break} < /strong > /p >

At P outdoor exhibition held in Asia this summer, there has been an independent outdoor store for children.

This trend has been seen in the most professional exhibition. Many people in the industry say that the children's outdoor products market has begun to rise and has been valued in the industry.

Although it is only a sign that children's outdoor products stores are only set up, the number of exhibitors who play family cards is very few, and more and more family outdoor elements are integrated into professional outdoor products.

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< p > in recent years, international adult sports brands such as Nike, < a > Adidas < /a > have joined the youth outdoor market. The entry of children's outdoor brands such as card road, a > little Luo "/a" and "Camel" has already entered the white hot stage, and the domestic children's products market will be further "heated up", and the competition in the future will be more intense.

Outdoor products, which are already a subdivision of sports products, are now differentiated into a "more sophisticated" outdoor market for children. This means that the outdoor products industry has stepped from "budding" to "puberty", and there will be considerable room for development in the future.

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At present, children's outdoor products are still in short supply in the market. Children's outdoor products will become a new growth point of outdoor segmentation market, especially in Beijing, Shenyang, Harbin and other places. Children's outdoor market has great room for development.

Many people in the industry have revealed that the family outdoor has become a trend. Although the major brands have not yet launched the a > children's product < /a >, the expansion is already under way, and children's outdoor products have been put on the agenda.

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