How Should China's Textile Industry Face Increasingly Fierce Market Competition?

Our country Spin The apparel industry has become one of the mainstay industries in China. With the rapid development of our country and the global economy, the market competition is becoming more and more intense. In the face of a rapidly changing, changing, diversified and short market, how to react quickly, produce the products that people need quickly and occupy the market for the first time is a very crucial issue in the new round of competition. Therefore, China's textile and garment industry should establish and improve the rapid response system as soon as possible, improve the reaction speed of enterprises to the market, occupy larger market space, survive and develop in the fierce market competition, and narrow the gap with foreign enterprises.

　　 The present situation of China's textile and garment industry

1. more imitation, less independent research and development. Although the level of science and technology in China has been greatly developed, the level of science and technology in all aspects is relatively low in the international arena, and the textile and garment industry is no exception. The manpower and material resources invested in the research and design of new clothing products are insufficient, its R & D capability is also weak, and the intensity of input in the new varieties of textile fabrics is not enough. These deficiencies are undisputed fact. China's textile and garment enterprises rely too much on the labor cost in the market competition, and take this as the competitive advantage. In addition, due to the lack of new products developed independently, it has led to the phenomenon of imitating other enterprises' products. Usually, some new products from foreign enterprises or large domestic enterprises have been rapidly following the market after they have been put into the market. However, due to the short market cycle and the fast changing demands of consumers, the products produced by later imitators are often invested. market After that, these imitated products are about to withdraw from the market, which seriously leads to the waste of productive resources.

2. the production is large and the price is low. China's vast territory and abundant resources, large population base, large number of labor force, low remuneration, these factors make China well deserved to become a "big producer" in the world today. For textile and garment industry, China is the largest producer in the world, and its export volume ranks first in the world, and occupies a higher share in the world. However, China is a "brand small country", because our country's technology content in production is relatively low, the structure of its products is low, the value of its products is low, and its middle and low grade products share a large share.

3. less independent brands and more processing. The products of archives and mid-range products are very few. The established well-known brands are very few, and the profit margins of the products are relatively low. Because of this situation, foreign textile and garment enterprises have entered China's market. Most of our textile and garment enterprises have become the processing factories of foreign enterprises. Most of the enterprises are making OEM processing for foreign brands, and most of them do not have the ability to independently grasp the fate and development direction of the enterprises. They rely heavily on the brand and sales channels of foreign enterprises. Once the foreign brand enterprises turn to other regions or other countries, most of the original production enterprises have no ability to deal with this situation, which may lead to the collapse of a large number of enterprises in China, which will seriously affect the development of our economy. Although China's economy has been greatly developed, China is still a "big producer", and the products independently developed and manufactured in textile and clothing are often low.

4., the number of enterprises is large and the scale is small. Because China is a "big producer", the number of textile and garment enterprises in China is very large. However, most enterprises are small in scale, low in market competitiveness, and relatively dispersed in enterprises, forming a "single fight" situation, which can not form the competitiveness of industrial clusters. The relatively conservative new products developed by enterprises and the unsmooth exchange of information are also the reasons why enterprises can not be bigger and stronger. In addition, most enterprises do not realize how to adapt to the rapid response mechanism of multiple varieties, small batch, high quality and high technology content. In order to survive and develop in the increasingly competitive market, China's textile and garment enterprises must make full use of all resources to make bigger and stronger enterprises and establish a rapid reaction system.

　　 The inspiration of "rapid reaction system" to China's textile and garment industry

1. the meaning and origin of the rapid reaction system. In textile and apparel industry, rapid response is that enterprises can provide customers with suitable price, suitable quantity and high quality products at the right time. The key is to make full use of all kinds of resources and enhance the flexibility of production. Its application is to produce products and improve product quality by adopting new technology, new technology and improving production efficiency when fully understanding the market. With the continuous development of science and technology, technology has been widely applied in production. The competitiveness of products no longer depends on the manufacturing process, but becomes the whole supply chain system of products. Therefore, in order to better store, exchange and transfer materials and information to better serve consumers, a rapid reaction system theory is put forward. Rapid reaction system can realize the management mode of small batch, low cost, multi variety and so on. Therefore, it is also more valued by textile and garment enterprises. If enterprises want to win the market in the fierce competition, quickly understand and meet the needs of consumers, so that the rapid transmission of information, reduce product costs, improve product efficiency, all need to rely on the rapid reaction system.

2. the necessity of rapid reaction system for textile and garment industry. In China's textile and garment enterprises, because there is no establishment and improvement of the rapid reaction system, it can not respond promptly and rapidly to the needs of consumers in the face of the changing market, so that enterprises generally have such problems as low technology content, unreasonable technology structure, low efficiency and low profits. This makes enterprises in a competitive position at a disadvantage, so the necessity of establishing and perfecting the rapid reaction system is more urgent. In the contemporary era, the adjustment of China's policies to the textile industry has provided excellent opportunities for the establishment of the rapid reaction system. Under the guidance of policies, enterprises should make full use of the resources available to establish and perfect the rapid reaction system, so that enterprises can survive and develop in the fierce competition and baptism in the future market.

3. the application and influence of rapid reaction system in textile and garment industry. The application of the rapid response system in the textile and garment industry has been promoted by the rapid development of the global economy and tremendous changes in the industry. For the application of the rapid response system in textile and garment industry, it can be roughly divided into three aspects: first, a good enterprise information management system; secondly, a base with quick response capability and proper links; finally, a network system that closely links manufacturers, material providers, retailers and so on. The impact of rapid response system on textile and garment industry mainly includes two aspects: first, with the rapid development of economy, consumers gradually show the characteristics of personalization, diversification and fashion. With the continuous popularization and application of the Internet, the fashion cycle is shortened. People are more concerned about the style, personality and trend of clothing. This makes many products replaced by other products before the market is fully opened. Secondly, with the increasing trade between countries, enterprises can make use of the resources superiority of any country in the world to arrange production and sales, which enables enterprises to keep high-end and high value added products in local production, while low-end and low value-added products are transferred to developing countries. In the new era, in order to meet the needs of consumers quickly, and to gain a greater share in the market in the fierce market competition, China's textile and garment enterprises should make full use of the opportunity of China's entry into WTO, make full use of the rapid reaction system, so that enterprises can improve the reaction speed to the market and reduce the demand. Foreign market Because of the many links involved in the rapid response system, it can not be solved by an enterprise. This requires not only the guidance of national policies, but also the strong support from the society.