Improving Fiber Technology Content And Walking Green And Healthy Industry

< p > < strong > "walking on two legs" helps enterprises to operate well < /strong > /p >
Less than P, more than ten years ago, Zhao Danqing, a newly graduated university student, was also a civil servant. After a year of work, he resigned and launched his own website, "a target=" _blank "href=" http://www.91se91.com/ > textile "/a China". < /p >
< p > "at that time, I did not understand the Internet very well. The construction cost was not high. The registered domain name cost 500 yuan, and the web page cost 500 yuan. Groping and practicing, then the result is pretty good. Zhao Danqing told reporters. < /p >
< p > Zhao Danqing listed on the web page what he knew to be exported, such as textiles, cotton, linen, wool, chemical fiber, and so on. Unexpectedly, a large number of consulting orders were received after the website was launched. He said: "these customers have to get access to traditional foreign trade, and I rely on one website to have so many resources. I am very lucky." With such a start, Zhao Danqing decided to start a business formally. < /p >
< p > June 2000, Kun Lun fiber was formally established. With the help of the Internet, the export volume of Kun Lun fiber is doubling every year. < /p >
< p > if the beginning is due to luck, Zhao Danqing's success in the past 13 years must not be explained by luck alone. Today, he once again talked about the development of enterprises: "the development of technology enterprises should walk on two legs". < /p >
< p > that is to say, entrepreneurs should pay attention to product operation and capital operation at the same time. < /p >
< p > on the one hand is product operation. Selling products is to make profits, and products should be sold well. We should pay attention to three aspects: first, the quality of products should be excellent, for example, the products of Kun Lun fiber focus on functionality, so the focus should be on technology, patents and brands. As a functional product, it has an irreplaceable function, the use of new technology, its own patents and brands, is a good product. Second, marketing should be in place. Enterprises should be good at using story marketing and event marketing to say that a good story is more effective than promotional sales. Third, in terms of business mode, we should pay attention to channels and sales methods to promote sales. < /p >
< p > on the other hand is the capital operation of enterprises. Capital is the blood of an enterprise. With sufficient funds, the enterprise can develop well and resist the unknown operational risks. Enterprises can make use of capital market to make their enterprises grow and expand through capital operation. < /p >
< p > Zhao Danqing summed up the experience of capital operation: first, look for marketing companies to dig out the bright spots of their own enterprises, write their own business stories just like writing documentary literature, and then use this story to find investment and expand rapidly with the power of external capital. There are many ways of financing, through indirect financing by banks or through equity financing, which depends on the current development of enterprises. < /p >
< p > at the end of 2011, the A financing of Kun Lun fiber was 25 times PE. < /p >
< p > February 15, 2012, Kun Lun fiber landed at Shanghai Stock Exchange Center (stock code 100005). Stock prices rose three times in half a year. Capital operation needs good products to support it. Zhao Danqing explained this train of thought to us: "regard the operation of products and capital operation as the wheels at the two ends of tracks, good product operation brings excellent products, and excellent products drive the capital operation of enterprises through excellent marketing. At the same time, capital operation has led to product operation through optimizing business models. At the end, each side leverages the enterprise. < /p >
< p > < strong > "whole" product chain main antibacterial function card < /strong > < /p >
< p > Zhao Danqing said with a smile: "Kun Lun fiber is an" atypical "private technology enterprise. < /p >
< p > atypical, because the product line of Kun Lun fiber is enough "full". At present, the product chain of Kun Lun fiber crosses many fields such as fiber, yarn, fabric, < a target= "_blank" href= "http://www.91se91.com/", "clothing /a", antibacterial socks and so on. Also because of the enough certification, Kun Lun is the inventor of China's first antibacterial suction fiber, and has won the national invention patent and technological progress award. It is also the world's first antibacterial product through the HDM-1, MRSA and H1N1 three super bacteria antibacterial tests, the first one through Oeko-tex100 textile safety certification antibacterial suction fiber. < /p >
< p > because of the excellent product quality, in 2010, the Kun Lun fiber was designated as the military underwear designated material by the British Ministry of defense, and passed the anti bacterial red certification of SEK in Japan. < /p >
< p > Zhao Danqing told reporters: "since the British Army adopted the military underwear made of Kun Lun fiber in 2010, the British non combat reduction has almost been reduced to no more." < /p >
< p > when it comes to cooperation with the British government, Zhao Danqing thought there was still great difficulty at that time. At the beginning of the cooperation, the British Ministry of defense proposed the use of antibacterial deodorant and hygroscopic and quick drying fiber materials to make a new generation of military underwear. At that time, Zhao Danqing did not have any professional knowledge or technical basis. In order to complete the order, Zhao Danqing searched for antibacterial materials both at home and abroad. After repeated experiments, he developed an antibacterial material. After that, he worked with the chemical fiber factory for more than 50 attempts, producing more than 100 tons of waste products, and finally invented Kun fiber. < /p >
After the establishment of word of mouth (P), sales have also opened. Spain, Holland and Libya... Zhao Danqing's Kun Lun fiber is getting bigger and bigger. But suddenly, the European debt crisis swept through. Zhao Danqing did not panic. He believes that as a raw material of clothing, Kun Lun fiber will have broad space if it can develop its own products. < /p >
< p > he focused his eyes on Beijing. The continuous fog and haze in Beijing in 2011 enabled people to remember the term "PM2.5" and let Zhao Danqing find business opportunities. After months of research and development, the Green Shield PM2.5 mask produced by Kun Lun fiber is on sale. < /p >
"P >" most of the other products on the market were activated carbon masks, and activated carbon itself was a source of particulates. At that time, we thought that we had the strength to quickly develop the mask for PM2.5, so it took several months to put it into the market. < /p >
According to the China Economic Herald, at the beginning of this year, the sales of Green Shield PM2.5 masks in Taobao's single store reached more than 30000 per week, with a sum of more than a million. Because this mask is more fashionable in color, it has been popular among consumers. One of the wine red masks is often sold out. < /p >
< p > seeing the hot market reaction, Zhao Danqing is more confident in his product. As a result, after investigation, the company decided to produce "aerospace underwear" into the market. < /p >
< p > there is a big difference in demand between aerospace products and civilian products. Before the entry of space underwear into the market, Zhao Dan Qing saw this problem. As a result, he has removed the functions of aerospace underwear against UV and flame retardancy, and enhanced the function of original antibacterial and moisture absorption and sweat perspiration. On the one hand, it reduces the cost of products, enables more people to experience the feeling of wearing "space underwear"; on the other hand, it is close to real life and makes space underwear more healthy. < /p >
At present, P has been involved in masks, underwear and medical textiles in the terminal textile industry. However, this is only the beginning. Reporters learned that next spring and summer, there will be a world-class sportswear enterprises using Kun Lun yarn, when the reporter asked which family, Zhao Danqing said with a smile: "then we will know." < /p >
At the end of the interview, Zhao Danqing talked about the vision of the enterprise: "my wish is to cut into the health industry from < a href=" http://www.91se91.com/news/index_c.asp "> fiber < /a > Science and technology, so that P can become the preferred brand of healthy textiles." < /p >