China Fur Clothing Consumption Potential, Fur Industry To Specialization

As China's demand for fur clothing is getting bigger and bigger, fur clothing production technology continues to improve, the design level is more and more fashionable, fashion is becoming more and more fashionable, fur clothing has great potential for development, and a large number of fashionable fur brands have emerged. Therefore, industry experts predict that fur industry will become more specialized and refined.

After more than half a century of exploration, China's fur industry has grown rapidly and has become a big country for fur animals (Fox, raccoon, mink and Rex Rabbit). In the future, where will the development of China's fur industry go? From the Chinese food and animal exporting and import chamber of Commerce and the International Fur Association, it is understood that, through in-depth investigation, analysis and prediction, the fur industry in China will pay more attention to the development of scale and fine development in the future, and will further expand domestic consumption channels. The consumption of fur products will also become more popular and diversified. At the same time, with the recognition of animal welfare and national policy support, China's fur animal breeding industry will gradually move towards a more healthy and standardized way of development, pointing out the direction for the development of China's fur industry.

　　 Breeding, processing and market will be further standardized and expanded.

In China's fur industry, due to the restriction of the state on the construction of the new countryside, people's recognition of animal welfare, the overall efficiency of farming is not stable, the breeding conditions will be further improved, the quality of the skin will gradually be taken seriously, and the possibility of opening new breeding intensive areas is unlikely. In addition, the state began to formulate and revise and implement some new standards, and gradually increase the norm of fur breeding industry.

In terms of processing, due to environmental protection, capital and brand influence, processing enterprises will expand to scale. Due to domestic demand, purchasing power and national policies to stimulate domestic demand, product production will focus on domestic consumption.

On the market side, Fur Manufacturers began to realize the drawbacks of the current leather trading, and eventually introduced the auction mechanism in the leather trade. Due to increased demand, manufacturers promoting and encouraging the third industry policy and so on, taking Changchun as an example, fur merchants increased by 9 more than 3 years ago, so the retail terminal will continue to expand. The improvement of people's income level and the pursuit of high quality life make fur consumption become popular. Fur new products have been applied in automotive interior decoration, high-end furniture, toys, sporting goods and other fields in the continuous development of fur products.

　　 China fur garment Huge potential consumer demand

According to the relevant data, we can deduce the consumption growth rate of fur clothing, the average skin consumption of fur coat, and the relationship between the production of skin and the mink breeding, so as to further predict the consumption demand of Chinese fur clothing, the demand of mink and the norm of mink breeding.

In 2010, the annual demand for fur clothing was 1 million 500 thousand, the number of mink was 30 million, and the mink breeding scale was 41 million 100 thousand. In 2015, it was expected to increase to 1 million 740 thousand, 34 million 800 thousand, 47 million 670 thousand, while 2020 was 2 million 20 thousand, 40 million 370 thousand, 55 million 300 thousand; 2030, 2 million 340 thousand, 46 million 830 thousand, and 46 million 830 thousand.

There are 710 million people living in Northeast China, Northwest China, high latitude areas in North China and high altitude areas in Southwest China, of which 328 million are urban. Because fur clothing belongs to high-end consumer goods, the number of urban households is a potential consumer group for fur clothing. According to the statistics of the average population of 3.23 households in China's population and employment Yearbook, these families involve 102 million families. These families need great warmth and cold clothing.

Based on the rate of population growth, the potential consumption of fur clothing is estimated, and the ratio of the predicted value of fur clothing demand to the predicted value of potential consumer families can be deduced, and the degree of market development can be deduced.

In 2010, China's potential fur clothing consumption population (the urban population in the alpine region) was 328 million, the potential consumption family base (102 million households in the alpine region), the annual demand for fur clothing 1 million 500 thousand, and the fur clothing market development 1.48%; in 2015, the forecast data were 341 million 120 thousand, 106 million, 1 million 740 thousand and 2%; in 2020, the forecast data were 354 million 760 thousand, 110 million, 2 million 20 thousand, and 2 million 20 thousand; 2030 for the people, the households, the pieces, and the

From the survey, we can see that the market development of Chinese fur market is still very small, and there are still great potential needs to be developed. In the next 30 years, fur industry needs to be actively explored in the fields of market development and cultivation of consumer groups, so as to promote the healthy development of China's fur consumption market.

　　 Epilogue

Fur industry has the characteristics of "one short, two mixed, and three big" in China. First, the development time is short, and compared with the foreign 200 years of history, it is still in the stage of exploration and perfection; two, there are large geographical span and various forms of production management. industry chain The situation is slightly complicated, and the three is large volume of farming, large volume of processing and large market capacity.

Along with industrial upgrading, the government has begun to pay attention to this industry. China's national economic and social development "12th Five-Year" plan outlines "raising the level of animal husbandry development and increasing the proportion of animal husbandry output value." We should do everything possible to widen the channels for increasing farmers' income and promote sustained and rapid growth of farmers' income. Fur culture as an important part of animal husbandry will also be valued and supported. In fact, in 2009, the Chinese Academy of engineering established the strategic research on the sustainable development of Chinese aquaculture.

In the 12th Five-Year plan, the China Leather Association clearly pointed out that adjusting the industrial structure and changing the mode of development are the most important development goals and important tasks for the leather industry in the "12th Five-Year" period. Specifically, we need to achieve the "five major changes" in the development of the leather industry, namely, transforming the industrial structure in a comprehensive way, changing the diversification of development goals, changing the quality and efficiency simultaneously, transforming the core of "people-oriented" development, and building a resource-saving and environment-friendly industry. Fur industry is facing an excellent opportunity for development. First of all, the focus of China's economic growth to expand domestic demand, transfer structural adjustment, and support the implementation of the related policies such as "agriculture, rural areas and farmers" has provided a broader and more relaxed development environment for fur industry. Secondly, with the acceleration of global economic integration and the change of international fur industry, especially the rapid development of fur industry in recent twenty or thirty years, China has become a recognized fur producing country and a big consumer country.