A Big Deal Has Been Abandoned By High Asset Consumers.

In P, 2013, the Chinese bought 47% of the world's luxury goods, and the total consumption of luxury goods amounted to US $102 billion, making it the undisputed largest customer in the global luxury market. But local consumption is only about 28 billion dollars, and overseas consumption will reach US $74 billion. The 2013 annual report on luxury goods released by the Institute of wealth research, an authoritative research institute of China's luxury goods market, released the above data. < /p >
< p > < strong > growth is mainly due to the increase of new stores in the new market < /strong > < /p >
< p > report shows that in 2013, although the global a href= "http://www.91se91.com/news/index_c.asp" > luxury goods < /a > market is facing many pressures, the total volume of the global luxury market will still reach a record $217 billion, and the annual growth rate is expected to reach 11%. The Chinese will buy 47% of the world's luxury goods. In 2013, the total consumption of luxury goods will reach US $102 billion, or about about 600000000000 yuan, making it the undisputed largest customer in the global luxury market. Among them, the domestic consumption of China's luxury goods market is only about US $28 billion, an increase of 3% and an increase of US $74 billion in overseas consumption. < /p >
< p > wealth and Quality Research Institute shows that although the luxury market continues to develop rapidly, there are huge risks and hidden dangers for luxury brands and luxury goods industry. The growth of luxury goods is mainly due to the growth of new consumption forces and the increase of new market and new stores. It is estimated that the average store growth rate will reach 9% in 2013, even under the control of opening stores. Opening new stores in new markets is the main source of luxury sales growth. At the same time, these stores have also become advertising signs for luxury goods, attracting more consumers to luxury origin consumption and further increasing the consumption of luxury goods in Europe and America. On the contrary, the enthusiasm of luxury consumers in Europe and America has begun to decrease. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > big line < /a > into development dilemma < /strong > /p >
< p > in addition to the above basic data, the China luxury goods report no longer analyzes and emphasizes the specific segmentation data, but forecasts the development trend of the luxury industry, and even some of the global and Chinese luxury goods industry. < /p >
< p > according to the research by the Fortune Research Institute on 4650 high property consumers in China, many luxury brands have been abandoned by "a href=" http://www.91se91.com/news/index_c.asp "Chinese consumers < /a", especially those of super high asset luxury core consumers. The agency also predicted that the escape of core consumers with high assets will further intensify in the future, while the growth rate of consumers at the edge of medium assets will further slow down. It is predicted that in the next 3-5 years, luxury core consumer fleeing will further seriously affect the consumption enthusiasm of marginal consumers and potential consumers, and luxury brands will have a large-scale recession. < /p >
< p > the reason is that fake commodities will become the last straw in the luxury brand. Counterfeit goods have always been a headache for luxury brands but have not attracted enough attention. However, according to the wealth Quality Research Institute, the visibility of fake goods has exceeded the visibility of genuine goods, that is, a large number of fake goods have made the luxury goods completely popular, no longer have a sense of mystery, and the attractiveness of consumers has been reduced. < /p >
< p > the report also launched the "luxury brand value and luxury market visibility game theory" for the first time, and speculated that the visibility of luxury brands represented by brands such as LV, Gucci and Cartire has already exceeded the reasonable threshold of luxury brands. Further mass market sales, as well as the inaction and inability of counterfeit goods, will further reduce the brand value and further limit the market potential. < /p >
< p > < strong > Chinese enterprises blindly buy foreign luxury brands < /strong > /p >
< p > the report also points out that the trend of popularization and fashion of luxury brands is further strengthened, as well as the gradual growth of consumers, the space for luxury premium will be further reduced, and the luxury price of taboo will also usher in a new era of "cost-effective". "Paying attention to cost performance" will become one of the marketing strategies of many luxury brands, and will appear in more luxurious brands' earnings. < /p >
Less than P, not only that, the luxury brand has gradually lost its individuality, which will allow the luxury custom industry to usher in a large-scale development opportunity, and luxury brands with strong experience and individual colors will be more sought after. Logo consumption will further become the past. The agency also predicts that by the end of 2013, the number of customized brands in China's luxury market will exceed 4000. < /p >
< p > the report on the development of luxury brands in China has also been mentioned, and it is believed that it will be further developed. Many of China's most potential luxury brands begin to have a certain market scale and competitiveness, and many Chinese enterprises and entrepreneurs begin to share more and acquire foreign luxury brands. But Dr. Zhou Ting, Dean of the Institute of wealth quality, believes that it is the best time to sell luxury brands, and does not highly recommend Chinese entrepreneurs to buy luxury brands overseas, but it is very recommended that Chinese entrepreneurs acquire luxury goods manufacturing enterprises, which is more valuable for the entire luxury industry and expects Chinese entrepreneurs to make more contributions in the luxury industry. < /p >