East Shoe West Move "Comprehensive Speed Increase

Yesterday, reporters learned from the women's shoes capital of China that the largest and most complete international shoe material trading center in Western China began to open, and nearly 200 businesses were fully settled.

At the same time, the market of footwear materials in Chengdu, the most high-end shoe material market in Guangdong, is going to break through.

The construction and operation of several large shoe materials market marks the largest and most complete shoe trade exhibition center in Western China.

Yesterday, the reporter learned that the largest shoe material operator in Guangdong will invest 500 million yuan, and build a 70 thousand square meter shoe material market in the Chinese women's shoes capital. The market will focus on the high-end products of trade shoes.

Liu Suilong, chairman and general manager, told reporters that the shift of the eastern footwear industry to the west is the trend of the times.

"The focus of previous pfer is order pfer. This round of pfer will be a comprehensive shift and upgrading of the industry."

China Women's shoes are responsible person told reporters.

In January 2006, when Wuhou District gained the regional brand of the Chinese women's shoes capital, enterprises in the eastern coastal areas such as Guangdong and Fujian went to the western shoe factories to place orders or to carry out technical cooperation.

People in Chengdu feel the smell of "East shoes moving west".

Therefore, the footwear industry development strategy of "Yi Du two garden" with the core of Wuhou women's shoes in Chengdu is fully launched.

In order to do well in industrial undertaking, Chengdu has implemented the gradient pfer of the local footwear industry, namely pferring the production base to Jintang and Chongzhou, where the land cost is lower and the labor force is more abundant. Besides the brand shoe business base, all the Chinese women's shoes companies are speeding up the construction of the "brain" function of the shoe training center, testing center, R & D center and Exhibition Trade Center.

From 2006 to now, the footwear industry in Chengdu has been preparing for 3 years, and has built up a complete and perfect Chinese women's shoes city, thus becoming the first choice for the western region to undertake the pfer.

We hope that the Western European countries will come to buy the festival, while the overall speed of "East shoe West shift" will increase.

Since last year, Mr. Bai Yadu, chairman of the Italy Association of shoes and shoes, has visited Chengdu for many times. After less than a month after the earthquake this year, he came to Chengdu to investigate himself. He said: "travelling around China, Chengdu has the most obvious advantage of undertaking the footwear industry in Italy."

Therefore, in July this year, Sichuan footwear related personages visited the European countries such as Italy and Spain with the provincial Trade and economic group. The European footwear industry showed great friendship to the Chinese women's shoes.

At present, more than 40 Italy, Spanish traders and manufacturers confirm that they are participating in the third international procurement section of the Chinese women's shoes city and the Chengdu international shoe making leather materials and equipment exhibition.

Purchasing committee members are optimistic that foreign exhibitors will exceed the number of last year, and the order will increase greatly.

At the same time, in the newly opened shoe material trading center, Italy KENDA FARBEN (root) chemical shoe material Co., Ltd. is particularly conspicuous. This will not only bring the world's most advanced environmental protection technology guarantee to Chengdu footwear industry, but also help Chengdu shoe industry take an important step in undertaking world industrial pfer.

At present, Chengdu women's shoes are developing rapidly at the speed of over 200 million pairs per year, but in the process of joining the world, they are faced with the problem of "green barriers".

Because the European and American markets have very strict requirements for imported shoes.

China's footwear industry lacks unified environmental standards. Green environmental protection has become the biggest obstacle to the export of China's footwear industry. A large number of shoe factories in Chengdu are also in a relatively passive position in the export market.

Chen Wuyong, Professor of the school of light textile and food science, Sichuan University, can be seen as a high-end brand. From the current situation, the "East shoe shift to the west" has been speeded up, and the "west shoes move eastward" has already begun. This shows that the footwear industry in Chengdu has considerable strength and superiority.

In particular, Chengdu's industry is well matched, rich in resources, coupled with relatively stable and mature industrial workers, which are unparalleled in developed areas.

In the process of undertaking global industrial pfer, Chengdu must take more efforts from quality standards, technological innovation and green environmental protection. In particular, we must grasp the upgrading of archives and focus on developing high-end brands so as to find our own position in the tide of economic globalization.