What Is The Real International Fashion Brand?

In high-end department stores, are brands that are tied to Chanel and LV even luxuries?

Of course, no one will regard Trifolium and MANGO as the luxury brands in the three place abroad, but with celebrities in advertising and launching high-ranking products, some brands are trying to mix in the "big name" camp.

When many foreign brands come to China, they will change themselves. Second line brands will look like luxury goods or "big names".

Now, we will teach you what is the real international fashion brand.

1. there are very few discounts. The real big ones are seldom discounted, which is an insult to them.

They insist that as long as they are good quality goods, there will always be people willing to pay the price.

Moreover, some classic and evergreen styles of the brand appear in different colors and textures every year, and the quantity is limited.

There are only a few special days in a year for discounts and very little discount.

2. it will not set up shop in China. All domestic upstarts love LV, and LV is expanding almost domestically at the speed of one year. From 1992, China opened the first specialized shop in Xpu Ha Palace Hotel in Beijing, and then opened 18 altogether.

CHANEL currently has only two specialized stores in China. When people wonder why CHANEL is expanding so slowly, the answer is: the Chinese consumer group has not yet reached the noble positioning standard of CHANEL.

3. little publicity, rarely seen big brands do TV advertising hype, if there is also show the charm of the product, rather than "hard sell".

The real taste of the people know how to dig the brand, take the hat queen Isabella Blow as an example, she has a red Philip Treacy, and bought the Alexander Mc Queen graduation show for 5000 pounds.

At that time, they were completely anonymous. They all depended on the taste of the people who knew the goods.

4. real big names have Haute Couture. Do you know what is called Haute Couture?

Advanced custom fashion!

It is the highest state of fashion. It only shows the designer's idea and sells very little. The price is amazing, and 100 thousand pounds!

There are few brands that can produce Haute Couture, such as Armani, Chanel, Christian Lacroix, Givenchy, Jean Paul Gaultier, Valentino and so on.

This is an art, not just a brand that can afford to play.

Strong brand capitals and talented designers are not enough to support a Haute Couture show, which must be recognized by the richest little ladies in the world, so that there is a realistic foundation for the existence of Haute Couture.

Can ordinary people who have jumped feet have the recognition of these ladies?