Animation Fantasy Game Project Business Plan Template

Business plan is to look forward to business prospects, integrate resources, focus on energy, repair problems, and look for opportunities for the future of the enterprise. Unfortunately, people now consider business plans to be applied for risk funds. In fact, business plan is to predict the growth rate of enterprises and to plan for future action. A complete business plan is not only a key factor for the successful financing of an enterprise, but also a core management tool for the development of an enterprise.

　　 First, leisure game market opportunities.

According to the data provided by Ai Rui market consultancy, the overall scale of China's online game market reached 6 billion 100 million yuan in 2005 and the growth rate reached 51%. In 2005, the number of leisure online games users in China was 17 million 900 thousand, and the penetration rate of leisure users in online games users reached 62%, which exceeded the penetration rate of 55% in role-playing games.

　　 Two. Fantasy game

1, memorabilia

The earliest version of the fantasy game 1 was born in May 2003; in March 15, 2004, the official version of the fantasy game 3.1 was launched on the major websites; in May 10, 2004, the fantasy game forum was formally established; in May 2005, angel investment was made to identify the strategic model based on the website and the client side; in July 20, 2005, the Beijing century fantasy Technology Co., Ltd. was formally established.

In July 2006, there were more than 2000 personal casual games on the website. The first introduction of fantasy games, such as Zuma, weird aquarium and beauty restaurant, has become a classic personal casual game for domestic players.

2, the latest user data as of July 2006:

The fantasy game client (collection installation package) has been downloaded for more than 6 million times, including partner distribution, BT downloads, offline copy and pirated CD-ROM, with a conservative estimate affecting more than 10 million users.

The client installed about 7000 times a day (according to the new IP).

The active player client is stabilized over 300 thousand people per day (offline status is not included).

Fantasy game network player forum registered 185132 users (non compulsory registration);

The fantasy game network Alexa ranked 5000 on average in three months, and steadily increased.

　　 Three. Products, services and market positioning

Fantasy game, as a well-known interactive platform for personal leisure games, provides users with the latest personal leisure game information and evaluation, and provides the latest game exchange platform. The source of games is mostly authorized by cooperative game manufacturers, the latest beta version of foreign countries, and uploaded by top players.

Current channels include:

Fantasy game channel -- desktop single player game, collect information in game packages.

Online games -- all kinds of FLASH games;

Leisure online games provide relevant information on leisure online games, and many existing leisure online games companies hope to create promotional topics for them.

Game community - player Communication Forum;

Their home - players online home, to promote more exchanges between players;

Fantasy game positioning high-end crowd, focusing on white-collar companies and university students;

The former is busy with work, and personal leisure games become a good medicine for adjusting work and life pressure. As a mainstream consumer of social consumption, it is also a purchasing power group with a strong commercial value.

The latter is the mainstream of the future consumer market, and its increasingly huge purchasing power and influence are widely concerned by businessmen. Due to the social problems of online games, colleges and universities generally restrict students to play online games. Casual games are not only a great substitute for leisure games, but also relieve students' pressure, and the effects of entertainment and intelligence are obvious.

　　 Four, business model

Casual games interactive platform + client + game placement ads

　　 Five, fantasy game market advantage

Fantasy game brand advantage;

The clear development plan and the first mover advantage of standardizing operation;

Player's loyalty advantage;

The advantages of the huge client client system.

　　 Six. Management team

At present, the company has 9 team members, and has rich experience in website content, game evaluation, technology planning, art creation and so on.

Core members:

Fu Lei's role: general manager, corporate legal representative's mission: website technology and content operation expertise: have a deep understanding of the development trend and operation mode of international personal leisure games.

Lin Hai, game manager of Sohu leisure games department, Shanghai game technology evaluation manager and customer service manager

Role: Deputy General Manager tasks: operation mode planning, marketing, external cooperation, sales management expertise: architecture integration, process management, marketing, negotiation, sales management, data analysis.

Assistant director of Silicon Valley Power Network Technology Co., Ltd., Beijing fortune Network Communication Technology Co., Ltd. (Beijing Telecom subsidiary company), director of operations, China and Sohu market manager, LG, China marketing headquarters product manager.

Graduate School: Department of world economics, Fudan University, Shanghai

　　 Seven, financing objectives:

This financing is the first round of formal financing, the target amount of financing is 2 million US dollars.

　　 Eight. Main use of funds

Perfect and develop more humane and more commercial value clients, adhering to the strong user stickiness of fantasy game, and exploiting this advantage to develop greater commercial value.

In the early stage, due to the restriction of funds, fantasy games had not done comprehensive and planned marketing work. After obtaining financing, a series of market activities targeting the target population will also be launched, which will surely acquire a large number of loyal target customers in the short term, and further consolidate the market leading position of fantasy games in the field of personal leisure games.

The commercialization of fantasy game website strengthens user interaction experience.

Strengthen the allocation of human resources, expand business teams in business expansion, marketing, sales, technology, content and so on, and continuously achieve and expand business value, while serving more valuable needs of players.