The New High-End Line Of Market Competition

The new groom's new group is playing an unprecedented game.

This year, the China Textile Industry Association announced for the first time the list of the top 500 Chinese textile and garment enterprises in terms of competitiveness in 2007~2008.

The groom, along with its super competitive ability, has entered the top 10 competitiveness of China's garment industry and the top 50 competitiveness of China's textile and garment enterprises, ranking seventh and thirty-fourth places.

A few days ago, reporters visited the new bridegroom, the new guru group, who had brought new shocks to people in recent years, and explored how their high-end road works.

In the high-end positioning, we should have internal strength, "do fine products, compete for high-end products, expand alliances and expand rapidly" as the important strategic plan for the second ten year plan of the new groom's group.

When he really walked into the hall, he knew that he had an important internal cause for his high end and strength, that is, the practice of internal strength has reached this level.

"We value the mature high-end clothing market in China, and of course, if we want to really occupy the high-end market, we must rely on design, production, quality, brand and good management."

Wang Guibo, chairman of the grove of the groom, told reporters.

The reporter saw in the groom, the hall of Italy, Spain, Germany and other world's most advanced clothing production equipment, these tens of millions of yuan set of equipment for the production of high-grade clothing has laid a solid foundation.

The best senior technicians are carefully examining every detail. They carefully carved the fabric in their hands as a piece of art.

In the design center, the world famous fashion designer hired by the group with annual salary of 3 million yuan is sketched out a design blueprint of clothing with his pen. On top of the most expensive imported fabrics, a classic high-end garment has been collected by people.

In the process of design and manufacturing, we must strive for the best quality and make the best of the high-end products. The follow-up quality inspection is an important guarantee for ensuring the quality of products and creating high-end garments.

The quality inspectors trained by professional training will conduct 3~5 rounds of inspection for each product. The third party inspection organizations employed by the company will scrutinizes each product more harshly and ensure that all the products are made of fine products.

There are a large number of professional, technical and R & D talents in the New Grove group. In this knowledgeable and young team, there are ten senior professional and technical personnel with high academic qualifications and high professional titles. They are the most important force for the talent development of the new groom.

The management of the groom's inner hall is also an example of the industry. In introducing the advanced management system, the company has also developed and implemented a series of scientific and rational management methods, such as Kanban management and second management, according to the reality of the enterprise itself, which covers every link in the operation of the enterprise.

The reporter clearly saw that in every place of the bridegroom, the direct feeling of people is that management is orderly and everything is done according to the system and process.

The three workers walking in the hospital were in line, and two of them were listed. They appeared orderly and full of vigour.

The high-end positioning highlights the highlights in the hall of men's exhibition hall, all kinds of boutique men's dazzling, dizzying.

What is most outstanding is the newly developed high-grade linen and hemp linen suit made by the group, which is one of the main products for the high-end positioning of male clothes.

"High-end positioning needs highlights."

Chen Yujian, vice president of the New Grove group, told reporters that in Highland men's clothing positioning, highlight quality and highlight their priorities.

It is understood that in China's men's wear market, homogenization competition is becoming more and more white hot. You have my own phenomenon, which has become the biggest obstacle to the differentiation of men's clothing brands.

On the basis of the international top fabrics, based on the Italy traditional men's wear production version, the new male and female designer has created a new classic version of the classic suit.

The new male linen production process, combined with the European high fashion production technology, ensures that more than 65% of the garment is hand sewn by skilled craftsman, carving and shaping the quality of western style clothes.

Compared with the traditional adhesive lining process, the general lining suits are very comfortable, but the weight is only 2/3 of the adhesive lining.

In addition, the choice of lining is very exquisite, mechanization is low, manual craft is much, and production cost is high.

It is also based on this. Linen suits are especially strong when they wear their suits. They are very flexible, and the clothing styles follow people's style. Moreover, the linen suits are very elegant and the wrinkle recovery is excellent, which fully embodies the way of making people the most.

At present, this technology has become a highlight of the high-end positioning of male clothing.

High end positioning is inseparable from massive investment in R & D.

Wang Guibo told reporters that in recent years, the group has invested a lot of research and development expenses through cooperation with world-class designers and well-known clothing colleges, but has also developed many unique high-end clothing.

Unlike women's clothing, men's clothing pursues connotation and culture.

Internal changes are never so easy as external changes.

Whether a clothing brand can be developed for a long time and is recognized by consumers, design and style are indeed important, but the whole quality, grade and service of clothing are also crucial factors.

The bridegroom's group also worked hard in this regard.

First of all, they are doing everything possible to ensure product quality. No matter what the price is, the high quality products are provided to the customers, and the value of the products is guaranteed.

Secondly, extend service contents and improve service quality.

The first free life dry cleaning in the industry is an extension of their after-sales service.

We should enhance the "gold content" of the product itself and make it worth more than anything else.

A two piece suit suit for a pair of trousers and a pair of trousers was first implemented by the bridegroom in the new hall of the new groom.

"We insist on the high-end positioning not only in the form of adherence, but more importantly, as always adhering to the strategy."

Taking the high-end line is not achieved in one sentence or two sentences, nor is it simply a few high-end suits that are high-end positioning.

Wang Guibo told reporters that China's men's wear brands will enter the high-end market and compete with the famous men's clothing brands abroad. The competition will become more and more intense. If we don't make long-term strategic arrangements and tactical arrangements, then high-end positioning is bound to be empty talk.

There is no doubt that the route for Chinese garment enterprises to enter the high-end market is beyond doubt.

In the second year of the ten year plan, the new groom, the new groom, established the development idea of "making fine products, striving for high-end products, expanding alliances and expanding rapidly", hoping to create high-end products to win the high-end market and expand rapidly with the broad alliance partners.

First of all, we should adjust the product structure based on the market, increase R & D efforts, develop new high-end products, and increase the proportion of products with high added value.

The second is to adhere to the concept of "big quality", increase investment in innovation, vigorously develop flower and color varieties, and launch various styles that suit people's needs for different consumer groups.

Around the market, close to consumption, create demand; capture information, keep up with the trend, strive for excellence, create quality products.

In addition, the sale terminal construction of the male clothing is unique. Nearly 1000 stores are located in all parts of China. No matter the first tier cities or the two or three line cities, they can see the store of the men's clothes everywhere.

This laid a good channel foundation for the groom's high-end positioning.

"In any case, we must win in this game. In the future, Chinese clothing companies must win if they want to have a place in the world's high-end brands."

Wang Guibo told reporters with a confident smile.