Medium Underwear Prospects

The underwear market is growing at a rate of nearly 20% per year. The future of China's underwear market is huge.

Underwear is an exotic product.

Like a suit, Chinese people have accepted the concept of "modern underwear" from the West.

In Europe, fashion underwear with a history of over 100 years has actually landed in China for more than ten years.

However, according to the analysis report of China's underwear market, the annual sales of underwear market in China are between 20 billion and 50 billion yuan, and the annual growth rate is nearly 20%.

According to statistics, imported brands account for about 60% of the market share in the domestic underwear market. Most of the products are made in China, Hongkong and Taiwan, and most of them are sold in China, most of which are priced at 50-300 yuan, and domestic brands account for about 40% of the market.

Underwear industry is regarded as a high growth industry by the industry.

In the west, underwear consumption accounts for a large proportion of clothing consumption.

For example, France is 22%, and the annual consumption of French women for underwear is about 1 billion 700 million euros.

British women spend 112 euros a year on underwear.

Chinese women spend about 20 billion yuan on underwear consumption, accounting for only 5% of clothing consumption.

Comparing the above statistics, we can see that the future development of China's underwear market is huge.

The most attractive thing for women to start their own business is underwear industry.

Because the number of famous brands in China is concentrated, and most brands do not have the requirement to join stores, the starting point of entrepreneurship is low. Many young and middle-aged female investors are eager to try.

It is understood that most brands have not joined the gold requirements for underwear franchising.

But they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different because of the different store sizes of the franchised stores. The general principle is to spread the goods.

High-end brands generally require the first purchase value of about 100 thousand yuan, the mid-range brand is around 50 thousand yuan, and the low-grade brand is around 15 thousand yuan.

In addition to the different purchase prices, there is little difference in the cost of decoration and rental between different grades of underwear stores.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

Personal experience, for personal investment, the mid-range underwear store's threshold is relatively moderate. First, the initial investment is not large enough to be joined by about 50 thousand yuan; secondly, because of the limited popularity of the brand in the market, merchants generally give franchisees more flexible management power, such as more flexible discount, which is conducive to the brand to win more consumers in a short time. Third, high-grade brands often set up counters in department stores, as well as their own franchised stores, and generally it is difficult for them to compete with their franchised stores. (a person who has joined a large brand underwear shop indicates that the profit margin is less than 3). Compared with that, the investment risk of mid-range underwear stores is relatively low, which is suitable for ordinary investors. According to the line

Ms. hung hung: the brand underwear store is more easily trusted by customers. There is a "x flower" lingerie shop on the Jiangnan West Road: less than 50 square meters of shop, there is not much difference between the decoration and the general women's underwear store.

But in this small shop, the products are quite complete. Besides all kinds of ladies' underwear, there are also products such as suspenders, pajamas, household clothes, swimsuits and so on.

Reporters found that although "x flower" is a very famous underwear brand in Zhejiang, the price of ordinary underwear in the shop is not too high, generally from 40 yuan to 180 yuan, of which the most popular product prices are around 100 yuan.

Ms. Hong, a shopkeeper, said that shortly after its opening in April, it had caught up with the Jiangnan Shih Shih Gong Road, which had made a great impact on the business of the underwear store.

But recently, the road began to be unsealed, and the business in the store began to pick up. The daily sales volume was more than doubled.

For brand underwear stores, customers value quality more. Many women have done underwear and other clothing business before. After accumulating some money and experience, they choose to join the brand underwear store.

Although joining the brand lingerie store, there are more stringent rules in terms of price and preferential activities, and can not be as casual as an individual's underwear store, but there is a good guarantee for product quality and brand image.

For branded underwear, discount will not be the main factor for customers to consider. In comparison, brand awareness and product quality are more likely to win customers' trust.

In addition, the franchisees have a unified decoration plan, some advertising and business planning also have better company support.

Besides the daily business, she did not have to consider too many problems, which is also an important reason for choosing to join the lingerie shop, Hong said.

She told reporters that compared with other garments, the guide staff in lingerie shop must have some relevant experience.

Because customers choose underwear, they have higher requirements for comfort, material and cup shape. They hope that the salesmen in the store can provide professional advice.

At this point, it is necessary to guide shopping to correctly identify the age and shape of customers, to grasp the requirements of customers, and to introduce products from the aspects of texture, style and other aspects of underwear, so as to help customers choose suitable underwear according to their size and age, and give guidance to wear.

One of the advantages of joining the underwear store is that the salesperson can receive more systematic professional training to understand underwear purchase knowledge.

"Apart from choosing underwear, customers will remind customers how to wash and store underwear to prolong their wearing life after buying underwear.

These are very helpful for sales. "

Ms. Hong said that she had met some picky customers since she opened her shop.

There was once a young lady who had been trying for 3 hours in the shop to pay for her underwear.

Afterwards, the lady told the clerk that she had just stroll around and didn't want to buy the product, but the salesperson's professionalism and enthusiasm made her heartbeat.

"Professional services not only allow customers to pay for things, but also make them more frequent customers," Ms Hung said.

For us in this high-end underwear brand, familiar customers introduce familiar customers is an important way to complete sales.

Although different stores are different from women's underwear stores, they are still very knowledgeable when distributing goods.

Ms. Hong told reporters that she had more foreign guests in the Jiangnan West store, so the demand for large size underwear was relatively large.

According to her understanding, there is also a "x flower" underwear store in Tianhe City, which sells the best plastic underwear with thick cushion.

"Because most of the girls in Tianhe are young girls, and Cantonese are relatively small, so they prefer underwear with cushions.

Often a cup is properly dressed and buys several identical styles at one go.

Ms. Hung said that she did not have much thought about starting the purchase, and then gradually explored these rules in operation.

In peacetime sales, we must keep a good record of what good sales are, and what are the good selling reasons, so that we can have a definite purpose when distributing and replenishing goods.

In the case of "Xi Hua" underwear, Jiangnan West store, for example, the investment in the early stage is: the shop top hand fee: 30000 yuan (allocated to 2 years, 1250 yuan per month) credit margin: 5000 yuan, the first purchase fee: 30000 yuan operating expenses - rent: 20000 yuan / month salary: 3500 yuan / month tax management fee: 1000 yuan / month, water and electricity charges: 1500 yuan / month total: 26000 yuan / month, risk warning brand: according to the target customers' consumption ability, there are more underwear brands at present, covering the high and low grade level.

How do you choose which brand of underwear to join?

Insiders said that the key is to see the income level and consumption ability of your target customers.

Generally speaking, the purchase price of small brands is relatively low, and they can get the goods at the price of 2 to 70 percent off; while the purchase price of medium and top grade brands is much higher, it is very difficult to have 60 percent off of the genuine products, and most of the goods are priced at about 50 percent off of the price.

In contrast, the profit margins of small brands are high. However, because the price of the products themselves is relatively low, the absolute profit of single goods is not very high, while the profit of the middle and high grade brands is considerable, and the profit of selling underwear of a large brand may be equivalent to the profits of several small brand underwear.

According to the introduction, the small brand underwear mainly attracts the students with low consumption ability, such as students and migrant workers, and the flow of people is more important.

So if the customers are the group, you can consider choosing some small brand stores to join. If your target customers have a certain income and a strong spending power, you should choose the top grade brand underwear chain store to join.

Location: to balance the flow of people and rent, geographical location also has a great impact on the operation of the underwear store.

According to insiders, for example, a 100 square meter high-end underwear store in Tianhe City will be paid more than 100 thousand yuan a month for rent, miscellaneous expenses, labor and so on.

The cost of apportionment will be more than 3300 yuan per day.

According to the purchase price of 50 percent off, the product that sells at least 6000 yuan to 7000 yuan per day can not lose money.

Although the flow of people in Tianhe City is beyond doubt, sales pressure is still very large.

Therefore, individuals join the underwear shop, or to consider the flow of people and rents and other conditions.

It should be noted that the underwear store of medium and top grade brand should be placed in the place where there is a corresponding consumption level, so that the target consumers can be attracted.