Britain'S Dunhill Apparel Series Is Steady And Steady

After many years of strength, the Dunhill apparel (China) Holdings International Limited has finally ushered in a leap in brand quality: "CCTV list brand" and "Ministry of Public Security 2007 Spring Festival Gala awards award sponsors".

The acquisition of these honors is a cornerstone as well as a new starting point for the British Dunhill apparel (China) Holdings International Limited.

The series continues the gentleman's conservation, with the fierce competition of the brand differentiation of men's clothing, brand positioning and subdivision, product category segmentation and customer group segmentation have all covered the whole men's clothing industry. Facing the huge imbalance of market oversupply, the British Dunhill apparel (China) chain Holdings International Co., Ltd., strategizing on the sprint horizon, strives to win steadily.

Lu Guoping, chairman of Dunhill fashion (China) chain Holdings International Limited, told the author that when the consumer came to the brand shop or store, he probably just wanted to buy a sweater at the very beginning, and when he saw that the sweater displayed in the model was very well matched with the jacket or trousers, he would probably consider buying several products. The advantage of the product serialization is also reflected here, and doing a series of products can also fill the sales vacancies in the special stores or stores in the off-season, which is also conducive to the construction of terminal channels.

Based on this, the company has its own clear development path since 2005.

The company did not follow the trend of the product to follow suit and imitate. Instead, it made clear its position, and built its own "dress serialization" meticulously and meticulously.

In terms of product classification, the company has been the main producer of men's clothing at the beginning of the brand, extending to the series of clothing and bags, and expanding the industrial chain. The company's brand foundation based on the main product has successfully realized the brand's expansion to the entire product line.

Dunhill brand upgrading is an inevitable trend of brand refinement in the new market environment. It is also a simultaneous upgrading of products, channel terminals and promotion.

The enterprise and agents develop together. I contacted the agent of Dunhill Shanxi by telephone. He said: "acting good brand can let us learn a lot, including the company's business philosophy, management mode and so on.

Now we choose the brand, first of all, we must consider its economic strength and innovation strength; secondly, the leadership's concept and affinity; furthermore, we must have a win-win concept.

We can cooperate with Dunhill so happily, because Dunhill has a very good team. Lu Guoping, chairman of the board is very friendly, sincere to others, attaches great importance to our agents.

At present, the United Kingdom Dunhill apparel (China) Holdings International Holdings Limited has all the agents throughout the country.

Relying on these agents, the company and customers set up a solid bridge.

Lu Guoping, chairman of the board of directors, said that "the key to Dunhill's competitive advantage lies in the coordinated development with agents."

The British Dunhill apparel (China) chain Holdings International Limited has a relatively strict standard of choosing agents. Generally speaking, there are highly reputable business people in the area. They are familiar with the local market situation, can grasp the needs of consumers in time, and provide prompt services promptly.

Every year, there will be some exchange meetings between the company and its agents to discuss the sales targets of each product and the efforts that both sides should make.

Dunhill has also opened up its own information resources to the maximum extent. All agents can learn about the company's sales trend, market data and so on.

In a sense, an agent is a member of a company.

For a long time, the British Dunhill apparel (China) chain holding international Co., Ltd. has been working silently, always insisting on the quality of speaking, and taking the market evaluation as the standard and stepping out every step.

As Lu Guoping, chairman of the board of directors, said, if we do not do a single pole business to impress customers with honest and professional services, enterprises will develop healthily in the long run.