Why Does Dongguan Tyrant Favor Luxury Goods?

"P >" Humen clothing design and Research Center "and other three platforms officially launched on the 23 floor of Humen Fumin children's clothing center. The responsible person in Humen said that Humen is going to make great efforts to develop the advanced customization industry.

Does this mean that Dongguan's "tyrants" with huge wealth are in love with advanced customization? < /p >

< p > reporters understand that a pair of jeans produced by enterprises in Humen has a price of up to 20 thousand yuan, which is 20 times the same type of products on the market. However, because of its custom-made behavior according to personal habits and habits, it has been welcomed by many "tyrants" after having artistic sense and individuality.

Unfortunately, those who buy them are not consumptive Dongguan "tyrants". Tens of thousands of Dongguan local tyrants, or even more than ten million yuan, are eventually sent to the first-rate luxury brands.

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< p > why does Dongguan's high-end customization not compete with luxuries? Journalists enter the designers and "tyrants".

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< p > < strong > Custom jeans > a href= "http://www.91se91.com/news/index_p.asp" > Dongguan < /a > local tyrants do not ask for "/strong > /p".

< p > despite the fact that there are not many custom-made enterprises in Dongguan's clothing enterprises, Xie Qundi's business is one of them.

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< p > Jinzhou first industrial zone is not conspicuous in the layout of Humen, Dongguan. There are no walls and no signboards. It can only be identified by dozens of shabby factories.

Along the wall's logo, 6 rows of 2 rows of rusty iron gates were found. Though the words "Zuo Ni" fade, they are still very conspicuous.

Entering the gate, the left hand side is a large workshop. Dozens of workers are busy each other.

This is where designer Xie Qundi works.

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What P can't imagine is that although Humen is produced, the price of jeans from this not fashionable workshop is very powerful. Thousands of dollars are already cheap and tens of thousands are not rare. The price difference is 20 times that of the same type of products sold on the market.

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< p > Xie Qundi, 42 years old, entered the clothing industry at the age of 22, and at the age of 27, he founded his own clothing brand, JONEAA.

Although many years have been set up in Humen, the name of Zuo Ni is not conspicuous in his hometown.

But Xie Qundi's interview is not easy, because she is busy and is busy designing jeans for fans.

Yangcheng Evening News reporter learned that Xie Qundi has more than 10 thousand professional fans, these people are also her customers, including a large number of Japanese, Korean and Hong Kong stars, including the first line of the big artists.

"In a month's time, there are stars coming to me to talk to, and the trousers for thousands of yuan are mainly custom-made for them," Xie Qundi said. Each pair of jeans was designed and made by herself after she talked with each other many times.

She said that even if the two sides are friends and are familiar with their temperament habits, it will take at least 1 months from the beginning to the end of the client's harvest.

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< p > this is also the main reason why Xie Qundi's trousers are so expensive.

But in Xie Qundi's eyes, she did not think the price was high.

"They are different from the main products sold on the market, they are works of art."

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< p > however, Xie Qundi's "artwork" is not very big in Dongguan. After gaining a foothold in foreign countries and Hongkong Taiwan, she entered the mainland market, and she set up her marketing headquarters in Beijing, offering experience stores to save fans for brands.

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< p > 10000 yuan < a href= "http://www.91se91.com/news/index_c.asp" > fur > /a > half month sell dozens of pieces < /p >

< p > "artwork" can not be sold. Do pragmatic Dongguan people do not like luxury goods? Another shop gives a negative answer.

When Xie Qundi was rushing to and fro, in November 13th, a clothing company named Qi Qi selling expensive clothes opened in Humen, and landed in the annual China Humen International Fashion Fair in a few days. In a few days, it was shared by local tyrants and cock fans.

"Visiting the whole exhibition hall, the most impressive thing is of course the Qi Qi company's booth. The price of a leather garment is 160 thousand yuan, and it can't earn so much money in 2 years," Mr. Fu said.

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< p > reporters learned that the leather clothing priced at 160 thousand yuan was made entirely of genuine genuine crocodile skin, and Qi Qi produced only 5 pieces.

Different from the public's imagination, the leather clothing sold 1 pieces on the day of the company's opening, and the buyer was the Dongguan boss.

In addition to this 160 thousand yuan fur coat, in just more than 10 days, the company received a large number of Dongguan "tyrants" in the factory store near the high-speed rail station in Humen, and sold tens of thousands of fur and tens of thousands of dollars.

"There are more than 20 items involved in general customization, that is, according to the buyer's shape."

Wang Bin, the head of the company, said many women entrepreneurs from Humen and Houjie had seven or eight fur at home and bought 3 pieces at a stretch.

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< p > Wang Bin, the head of the company, is very optimistic about the market of high-end fur in the south, and more importantly, the consumption power of the local rich in Dongguan and the competitiveness of the company's products.

As a local private enterprise, Wang Bin and others have the right to discourse on the consumption concept of the same circle.

"Before the Dongguan people buy Leather and other high-end consumer goods are selected in Europe and Hongkong, the brand loud price is certainly not bad, but the service is very difficult to keep up with."

Wang Bin said, we bought more, we also have the cognition to the fur, the same quality Europe sells 100 thousand yuan, Dongguan here only sells ten thousand or twenty thousand yuan, the price difference 6 to 10 times, also has the person to take charge of, must have the market.

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< p > < strong > designer impression: < /strong > /p >

< p > strong > 180 thousand, it looks like a contractor, < /strong > /p >

< p > Wang Bin's grand event reflects the consumption power of Dongguan local tyrants to a certain extent.

Xie Qundi has never doubted of Dongguan's rich people. For many of her cultural tastes, she did not dare to flatter her. One memory made her feel very deep: "a local Dongguan boss, a mani's suit, a Hermes belt, a leather shoe and a gold watch, are all the top luxury items on the top of the line," Xie Qundi said. "These are not awarded him a bonus. The whole person looks like a contractor who comes out of the construction site, because the whole outfit is not harmonious in terms of color or overall style."

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< p > in many occasions Xie Qundi attended, though few such exaggerated people were seen, she did not see much of her personal style and taste.

In her view, the removal of clothing, fur and other specific consumer goods, in the daily wear of more reflect the personality and taste, more should be placed in the post-80s, that is to say in Dongguan after 80 to become the high-end consumer of the main body, advanced customization in the mainland has a broad market, but it will take at least 5 years.

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< p > < strong > the local tyrants say: < /strong > < /p >

< p > < strong > a < href= > http://www.91se91.com/news/index_c.asp > luxury > /a > because LOGO shows identity > /strong > /p >

"P" after 80 is a Dongguan native, family wealthy, shoes of tens of thousands of dollars to buy bags.

For advanced customization and first-rate luxury PK, her friends react differently.

Art design prefers advanced customization, while others choose luxury goods.

The reason is that seeing objects is already what they like, and at the same price, the finished product will save more time.

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< p > the same question should be answered in a small way before the answer is more direct. Most people will choose the first line of luxury.

"Vanity, when people look at a brand name, they think you can afford a brand name and feel high."

Xiao Fang said that advanced customization would be better to wear, but that would not be necessary unless attending a party.

"Actually, do not all the luxury clothes have a code number? Why do they have to design?

I think if I am Li Jiacheng's daughter, I have nothing to do every day, I can't spend enough money, and I have evening entertainment.

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