Why Does Handbag Become A Miracle Of Sales Of Luxury Goods Companies?

< p > a financial practitioner explains his work content to his girlfriend. "If you are a boutique shop, your guest needs a Chanel2.55, you don't buy it, you sell it directly from your peers, sell it to a customer, and say it's just the same in a few days, when the exchange rate is *9. After a few days, the exchange rate dropped to *8, and you bought a 2.55 at a cheaper price.

This is the simple principle of short dealing. "

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201311/30/20131130082546_sj.JPG "/" < > > "

< p > financial experts use branded bags to explain the concepts of short trading, stop trading, futures and so on. Emotional experts can also comfort a jealous maiden by saying that a man sees a pretty girl and you see a nice bag.

Hutch Hutchison, chief designer of VERTU mobile phone, also told an interview with our reporter that his wife never complained about his hobby of refitting antique cars, because she also bought a whole closet bag.

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< p > why famous brand bags are so important to women, especially those IT BAG (which means "must have a bag"), which is enough for urban female white-collar workers to save money for months to buy. A CHANEL 2.55, or Lady Dior, has even become a reason for girls to help each other.

In the world of famous brand bags, although beauty is always more important than practicality, every frantic women's clothing store on holidays and holidays is packed with crazy customers and small businessmen engaged in purchasing business.

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< p > biologists explain this kind of hobby to women very primitive. They believe that in primitive hunting society, men go hunting to become family providers, and they need tools more. So most of today's straight men are more accustomed to going out with mobile phones and wallets, but for women, going out like this is a disaster.

A hot broadcast unit of the Taiwan variety show "Kangxi is coming" is to check their bags when the female stars are not ready.

< a href= "http://www.91se91.com/news/index_c.asp" > purse < /a > also reflects the character of a woman, like the clothes she chooses, the woman tries to tell her story through her purse.

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< p > biological explanation can only explain that leather bags are accessories that give women a sense of security. However, under the packaging of many fashionable brands today, leather bags and clothing have the same trend.

The color, design, material and even hardware components of leather bags make the difference of every season.

At the same time, almost all women agree with the popular writer Yi Shu's idea that the texture of a woman is mainly determined by two things in her body, leather bags and shoes.

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Under the influence of this deeply rooted concept, handbags have become the miracle of all luxury goods companies. All brands are spared no effort to design a classic bag that best represents brand characteristics, and most of them have also done P.

The word "IT BAG" was born to less than thirty years ago, but it is a perfect example of success in the marketing of luxury goods. You must have seen these classic handbag advertisements, and have read "classic bags" that you have to have in fashion magazines. For example, the most classic locomotive bags of Paris and the young CELINE, with their "smiling face pack" and "swing pack" several young bags, have become the classic series which are listed on many women's shopping lists.

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In the history of fashion, leather bags, like P, have distinctive class characteristics.

High quality clothing and high-end handbags are unwritten rules, and the price of handbags is similar to that of garments. But when the high street fashion brands like HM or ZARA break the gap between them, no one will laugh at you for wearing HM with Hermes.

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The price of < p > a href= "http://www.91se91.com/news/index_c.asp" > brand name package < /a "is quite alarming. CHANEL2.55 has nearly 40 thousand yuan, and it is still rising. LADY DIOR's new candy color this year is about 20 thousand and 2 people in Paris spring department store.

As for the Hermes of the bag, the five digit bag is just an entry.

Evich Martin, the author of my beloved fashion disease, left behind the pressure of unemployment after leaving the advertising agency in Paris for sale for 4 years in a high-ranking women's clothing store in Santa Fe street, Santa Fe. She called the fashionable disease patients who were obsessed with the brand name. Before entering the shop, she did not understand why the rich people would buy 100 thousand euros of clothes and bags at once, because the profits were amazing to the ordinary people, the cost of leather bags was about 10 or even less of the final price.

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< p > in this book which makes people feel a glimpse of the luxury store's flashy inside story, a story can also explain why all women are obsessed with handbags.

Evich Martin once received a very rich female guest. She insisted that she could wear into the 4 dress, but in fact, all the 4 clothes were broken by her.

Evich Martin later secretly changed a larger size of clothing label to No. 4, which made the customer smile.

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< p > this is another unwritten rule in the advanced women's clothing industry. It does not provide clothes for overweight people.

It provides a dreamy world. Women who want to wear these clothes must maintain the same figure as the female stars in the poster, at least not too far away.

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< p > but the leather bag is much more democratic than the harsh fashion.

Generally, a leather bag can provide a variety of sizes, and a bag can also provide several colors, no matter whether it is fat or thin, leather bags can be adapted.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > leather bag < /a > is also a better topic for media publicity than fashion. Just one of the most successful works of Marc Jacobs, the design director who has just stepped down from LV, is the introduction of NEVER FULL handbag, and invited artists to design graffiti for the NEVER brown handbag. So far, it is a classic. He has also worked with Japanese Murakami Takashi and Cao Weiheng, so that she can get rid of the past and rely solely on this design element and inject new vitality.

And these handbags have also created a LV sales miracle.

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< p > handbag advertising is also more attractive than clothing. Even the ordinary French brand LONGCHAMP, after inviting Gao Yuanyuan to be the spokesman of China, has made the more practical leather bag brand become fashionable and charming. The latest season of LV handbag advertisement has invited Hollywood actress Michel Williams, who has also invited Madonna. The Spanish national treasure actress Peneloppe Cruz is the heroine of LOEWE's advertising film, and they carry a new handbag in their hands.

These advertisements are nothing more than to show that if you own this handbag, you will be as charming and full of texture as these stars.

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< p > but the cruelty is that when you stand in a boutique like a religious hall, ask the proud waiter to take the bag that you like from the rack, which will not change the vast majority of today's purse products.

Although they are expensive, the waiter can claim to be hand-made, but in fact, only a very small part of the process is done manually by the workers.

In fact, today we still insist on the brand of all hand-made leather bags, except for Hermes.

Do you think they are luxury goods in these industrial products? < /p >