Hai Lan's Home Has Won A Breakthrough In Its Capital Market By Backdoor Listing.

< p > < a href= "http://www.91se91.com/news/index_c.asp" > Hai Lan group > /a > win the great development opportunity: the banner of Hai Lan's home has won a breakthrough in its access to the capital market. < /p >
< p > November 29th night, keno technology announced that in November 29th, the company received the notice of the China Securities Regulatory Commission, and the company issued shares to purchase assets and related transactions. The major asset reorganization matters were examined and approved by the merger and reorganization committee of the CSRC listed company and approved conditionally. < /p >
< p > Hai Lan group stock has resumed its trading since December 2, 2013, and it will be announced later when the company receives the official documents approved by the China Securities Regulatory Commission. < /p >
< p > according to people from Hai Lan group, this announcement marks the successful entry of Hai Lan's home and keno technology asset restructuring into the capital market. After the reorganization, keno technology will become a subsidiary company of Hai Lan group. The total capital stock of Keno technology is 4 billion 490 million shares, and its market value is RMB 28 billion 780 million yuan (calculated according to the closing price of 6.41 yuan in November 20th). It has become the first share of the A share market in China mainland, namely "a target=" _blank "href=" http:/ /www.91se91.com/ > clothing "/a". < /p >
Hai Lan group, born out of township enterprises, "P", launched the "Hai Lan home" supermarket chain operation mode in 2002, and soon swept across the whole country. Then entered the new field such as electronic commerce, independent brand, shopping plaza and so on. It is known as "one production person makes the second production to make three production money". < /p >
Less than p ago, with a middle-aged customer buying three suits in Chengdu store, the sales of men's brand Hai Lan home exceeded 10 billion yuan. In China, the a target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry is still sluggish in 2013, but the men's Hai Lan home has achieved sales of 10 billion 800 million yuan, an increase of 55% over the same period last year. Traditional enterprises have made unconventional achievements. How did this "upgraded version" come into being? Zhou Jianping, a 53 year old president of Hai Lan group, told a reporter about the transformation in the past year. < /p >
< p > < strong > "never be an amateur" < /strong > /p >
< p > "every day I want to change my career and become an amateur." In the ordinary industry, there is a return if we stand firm. Speaking of his own development experience, Zhou Jianping always believed that sticking to the main business is the first priority. < /p >
Less than P, over the past year, he has witnessed many of his colleagues turning to hot areas like real estate, financial investment and so on. Some of them are getting rich quickly by making quick money, but some enterprises have disappeared since then. < /p >
< p > "transformation" is not simply equivalent to "turning around". Some people choose to start from scratch and do nothing else, but I work hard in my old bank. < /p >
< p > but sticking to the bank does not mean that there is no breakthrough. In 2001, the "three hair group" of South of Jiangsu township enterprises born in rural areas and relying on Woollen Textiles changed its name to Hai Lan group and implemented multi brand management strategy. In the following year, the supermarket chain operation mode of "Hai Lan home" was popularized throughout the country, and the group entered the chain service industry formally. E-commerce, independent brand, business chain... Almost every year, enterprises are crossing new fields. < /p >
"P", "for example, this year, we launched our own brand" all in all ", and also made the city complex to enter the commercial chain area. Zhou Jianping said with laughter, "the state fostering the driving force of consumption has given enterprises the opportunity to develop, and now they are" three of the money produced by people of one production. " < /p >
< p > < strong > "I hope an enterprise can change an industry" < /strong > /p >
"P": "China's clothing industry is all over the world, but there are few brands that can be heard, and there are few matching marketing concepts." Zhou Jianping said that the key to the transformation of Hai Lan group is to look at this gap and create a national brand that people can remember in marketing, service and retail. < /p >
< p > positioning "men's Wardrobe" let people remember Hai Lan's home. In every store, the four seasons of adult male from top to bottom, from inside to outside, from formal dress to leisure are displayed below: a target= "_blank" href= "http://www.91se91.com/" > dress > /a > one by one; the traditional "man to man" shopping guide mode is completely abandoned, all products are classified according to product type, size and specification, and consumers choose clothes according to the shopping guide map independently. < /p >
Behind the P service is a completely new business model. In the industrial park of Hai Lan's home, the research and development building and logistics park which Zhou Jianping called "headquarters brain" and "nerve center" are facing each other. In the entire production and marketing process, Hai Lan's home has mastered the upstream product planning and brand management, and suppliers from all over the country have concentrated their products on the logistics park and then sent them to the stores nationwide, and the "garment production" links in the middle have been outsourced. < /p >
< p > "suppose that about 10000000000 of our retail products are now produced by ourselves, requiring more than 20 sq km of land and 80 thousand production workers." Zhou Jianping pointed to the map of Jiangyin Xinqiao Town, which is located at Hai Lan group, which means that 19.3 square kilometers of land and 24 thousand registered population of Xinqiao Town are not enough to add up. But after the outsourcing of production, not only the burden of Hai Lan is lighter, but the 300 small and medium-sized garment enterprises with equipment and workers but no market are also revitalized. < /p >
< p > with the unique resource integration mode, the annual sales growth of Hai Lan's home is expected to reach 50% in the context of the overall decline in the overall performance of China's apparel industry in 2013. < /p >
< p > some people visiting the company regrets that Zhou Jianping has made the traditional manufacturing industry a modern service industry. < /p >
< p > "I hope that an enterprise can change an industry, subvert a cognition, and find a feasible way for the transformation of the domestic garment industry." Zhou Jianping said. < /p >
< p > < strong > "personnel training must be closed with eyes" < /strong > /p >
< p > "the transformation of enterprises is the transformation and transformation of genes." Zhou Jianping said that the so-called outward transformation refers to the re integration of market resources and the establishment of new business models on the outside. Only by storing human resources and optimizing the structure of talents can enterprises realize "gene" transformation and obtain lasting innovation vitality. < /p >
< p > in line with this concept, Hai Lan group has invested more than 2 billion yuan in personnel training and hardware facilities for more than ten years. In 2013, Hai Lan talent apartment, which was more than 100 thousand square meters, was delivered and used. It can accommodate nearly 1000 people living in the refined decoration apartments for foreign students. Graduates can pay for their bags by paying low rent every month. < /p >
< p > "light without thought and no one is landing, everything is just empty talk. We must not be calculating in terms of talent input. We must close our eyes and throw money. " Zhou Jianping introduced that, starting in December this year, another one of his talent projects, the Phoenix business school will start training advanced application management talents for other enterprises throughout the country. The business school established in 2010 has introduced 100 outstanding graduate students every year for two years' "enterprise concept + practical combat training". < /p >
< p > Zhou Jianping expects that high level talents will boost the transformation and upgrading of enterprises at a higher level in the next 10 years and become a world focused enterprise. < /p >
< p > "talent cultivation is not" growing vegetables "but" planting trees ". I want to train enterprises and enterprises together to become a towering tree that can withstand the" a href= "http://www.91se91.com/news/index_s.asp" market < /a ". Zhou Jianping said. < /p >